Mary Bowling
Mary Bowling has been involved in all aspects of online marketing since 2003. She has a special interest in Web site usability and in search engine optimization, including optimizing all types of media for search engines. Mary has also developed specialized expertise in promoting brick-and-mortar businesses on the Internet through local search marketing. She is currently doing independent consulting and working with seOverflow and Maia Internet Consulting in Denver, CO, optimizing and marketing a wide variety of businesses and nonprofits online.
Her accomplishments include speaking at Search Marketing Expo and Search Engine Strategies conferences on a variety of topics, conducting trainings and webinars for Search Engine Strategies and Search Engine Workshops, authoring popular white papers on local search and SEO for WordPress Blogs and speaking at SEMpx' s Searchfest. She blogs at Optimized!
Recent articles by Mary Bowling
Advertising and Local Search
What can you do to get people to shop at your business? Consider these approaches to stretch your range.
Jul 2, 2009
Google Maps Dashboard a Boost for Local Businesses
Google gives local businesses another reason to update their local business information.
Jun 18, 2009
Information and Trust in Local Search
Local business owners should claim and verify their local business listings in Google Maps. A new dashboard should make that easier to do.
Jun 4, 2009
Local Search's Google 10 Pack
Some local business owners rank well in Google's Universal Search results, but cannot crack into the local business results, a.k.a., the Google 10 pack.
May 21, 2009
Yelp and Local Search
Local businesses need to manage their online reputation on the consumer-generated review site. Here's where to start.
May 7, 2009
Craigslist and Local Search
Local businesses can leverage the power of searches on this online classified ad site that gets more than 20 billion page views each month.
Apr 23, 2009
Yahoo and Local Search
Why local search marketers should try spending more time, money, and effort on Yahoo again.
Apr 9, 2009
When All Search Is Local
How to use Google and Yahoo to your advantage locally.
Mar 26, 2009
Tools for Local Search
Two directory listing services and two Google tools provide an assist to local search marketers.
Mar 12, 2009
How Citations Help with Local Search
There are plenty of reasons to increase the number of references to your business on yellow pages and other sites. Here's how.
Feb 26, 2009
