Mary Bowling

Mary Bowling has been involved in all aspects of online marketing since 2003. She has a special interest in Web site usability and in search engine optimization, including optimizing all types of media for search engines. Mary has also developed specialized expertise in promoting brick-and-mortar businesses on the Internet through local search marketing. She is currently doing independent consulting and working with seOverflow and Maia Internet Consulting in Denver, CO, optimizing and marketing a wide variety of businesses and nonprofits online.

Her accomplishments include speaking at Search Marketing Expo and Search Engine Strategies conferences on a variety of topics, conducting trainings and webinars for Search Engine Strategies and Search Engine Workshops, authoring popular white papers on local search and SEO for WordPress Blogs and speaking at SEMpx' s Searchfest. She blogs at Optimized!


Recent articles by Mary Bowling

    Advertising and Local Search
    What can you do to get people to shop at your business? Consider these approaches to stretch your range.

    Google Maps Dashboard a Boost for Local Businesses
    Google gives local businesses another reason to update their local business information.

    Information and Trust in Local Search
    Local business owners should claim and verify their local business listings in Google Maps. A new dashboard should make that easier to do.

    Local Search's Google 10 Pack
    Some local business owners rank well in Google's Universal Search results, but cannot crack into the local business results, a.k.a., the Google 10 pack.

    Yelp and Local Search
    Local businesses need to manage their online reputation on the consumer-generated review site. Here's where to start.

    Craigslist and Local Search
    Local businesses can leverage the power of searches on this online classified ad site that gets more than 20 billion page views each month.

    Yahoo and Local Search
    Why local search marketers should try spending more time, money, and effort on Yahoo again.

    When All Search Is Local
    How to use Google and Yahoo to your advantage locally.

    Tools for Local Search
    Two directory listing services and two Google tools provide an assist to local search marketers.

    How Citations Help with Local Search
    There are plenty of reasons to increase the number of references to your business on yellow pages and other sites. Here's how.

More articles by Mary Bowling ...

 
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