Advertising/Marketing
Advertising Placements by Industry and Top Sponsored Links, July 2008
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
| Advertising Breakdown by Industry, July 2008 | |||
|---|---|---|---|
| Industry | Total Impressions, July 2008 (M) | Change From Previous Month (%) | |
| Automotive | 6,774.5 | -11 | |
| Business-to-business | 2,808.4 | -8 | |
| Consumer goods | 10,061.6 | -5 | |
| Entertainment | 4,747.7 | -59 | |
| Financial services | 46,390.9 | 6 | |
| Hardware and electronics | 3,338.2 | -27 | |
| Health | 4,270.3 | 17 | |
| Public services | 9,290.9 | 17 | |
| Retail goods and services | 27,546.7 | 31 | |
| Software | 1,825.1 | -71 | |
| Telecommunications | 19,774.0 | -37 | |
| Travel | 7,172.6 | -3 | |
| Web media | 26,325.6 | -40 | |
| Total impressions | 170,326.6 | -16 | |
| Source: Nielsen Online, 2008 | |||
| Top 20 Companies by Sponsored Link Impressions, July 2008 | |||||
|---|---|---|---|---|---|
| Company | Sponsored Link Impressions, July 2008 (M) | ||||
| Internet Made Simple | 1,217.2 | ||||
| True | 928.5 | ||||
| InterActiveCorp | 899.7 | ||||
| Core Health Systems | 894.9 | ||||
| Wu-Yi Source | 892.1 | ||||
| eBay | 870.0 | ||||
| Yahoo | 831.5 | ||||
| Zencon Technologies LLC | 523.8 | ||||
| Bottom Line Publications | 519.4 | ||||
| Amazon.com | 480.2 | ||||
| Experian Group Ltd. | 424.7 | ||||
| InfoSpace Inc. | 408.6 | ||||
| Pickamortgage | 391.3 | ||||
| TicketsNow | 384.9 | ||||
| Honda Motor Co. Ltd. | 369.3 | ||||
| Target Corp. | 364.4 | ||||
| InterContinental Hotels Group PLC | 314.3 | ||||
| NexTag Inc. | 313.2 | ||||
| StubHub | 308.1 | ||||
| IndieCharts.com | 302.9 | ||||
| Travelport Corporate Solutions Inc. | 296.6 | ||||
| BizRate | 258.8 | ||||
| American International Group Inc. | 251.6 | ||||
| Shopzilla Inc. | 249.5 | ||||
| SmarterTravel.com | 240.9 | ||||
| Source: Nielsen Online, 2008 | |||||
