Advertising/Marketing
Advertising Placements by Industry and Top Sponsored Links, September 2008
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
| Advertising Breakdown by Industry, September 2008 | |||
|---|---|---|---|
| Industry | Total Impressions, September 2008 (M) | Change From Previous Month (%) | |
| Automotive | 8,330.9 | 0 | |
| Business-to-business | 3,100.5 | 6 | |
| Consumer goods | 9,295.1 | -13 | |
| Entertainment | 5,896.1 | 17 | |
| Financial services | 40,416.9 | -14 | |
| Hardware and electronics | 3,212.7 | -40 | |
| Health | 6,440.5 | 41 | |
| Public services | 9,912.6 | 18 | |
| Retail goods and services | 24,595.4 | -7 | |
| Software | 2,136.8 | 8 | |
| Telecommunications | 19,707.9 | 3 | |
| Travel | 8,290.6 | 30 | |
| Web media | 23,697.4 | -5 | |
| Total | 165,033.3 | -4 | |
| Source: Nielsen Online, 2008 | |||
| Top 25 Companies by Sponsored Link Impressions, September 2008 | |||||
|---|---|---|---|---|---|
| Company | Sponsored Link Impressions, September 2008 (M) | ||||
| True | 1,197.9 | ||||
| Internet Made Simple | 1,194.9 | ||||
| Wu-Yi Source | 999.8 | ||||
| eBay | 871.5 | ||||
| InterActiveCorp | 748.3 | ||||
| Zencon Technologies LLC | 627.9 | ||||
| Israel Ministry of Tourism | 538.3 | ||||
| Yahoo | 536.2 | ||||
| Target Corp. | 337.3 | ||||
| Amazon.com Inc. | 333.6 | ||||
| Honda Motor Co. Ltd. | 322.9 | ||||
| Rail Europe Group | 284.7 | ||||
| Movers.com | 251.7 | ||||
| Research In Motion Limited | 250.1 | ||||
| Experian Group Ltd. | 233.9 | ||||
| NexTag Inc. | 231.8 | ||||
| Smarter.com | 218.9 | ||||
| Travelport Corporate Solutions Inc. | 212.4 | ||||
| Money And Markets | 198.1 | ||||
| Business.com Inc. | 194.0 | ||||
| InterContinental Hotels Group PLC | 182.3 | ||||
| Microsoft Corp. | 180.9 | ||||
| BizRate | 177.6 | ||||
| UGO Networks Inc. | 177.5 | ||||
| Bottom Line Publications | 175.8 | ||||
| Source: Nielsen Online, 2008 | |||||
