Brian Massey
With 15 years of online marketing experience, Brian has designed the digital strategy and marketing infrastructure for a number of businesses, including his own technology consulting company, Conversion Sciences. He built his company to transform the Internet from a giant digital-brochure stand to a place where people find the answers they seek. His clients use online strategies to engage their visitors and grow their businesses. Brian has created a series of Web strategy workshops and authors the Conversion Scientist blog. Brian works from Austin, Texas, a place where life and the Internet are hopelessly intertwined.
Recent articles by Brian Massey
The Banner Ad as Concierge
Four examples of ad-as-a-service ads and how they hold the promise of engaging a prospect.
Nov 11, 2009
Personifying the People Who Will Buy From You
How do you use personas to target visitors to tens or hundreds of Web sites? This is where behavioral marketing can help.
Oct 14, 2009
Evolving Toward Targeted Display Advertising
The early stages of targeted advertising, from basic Web site marketing through contextual display advertising.
Aug 19, 2009
Creative Is the 'Last Mile' in Behavioral Targeting
It stands to reason that an industry adept at sorting through data and analyzing Web content in real-time would find a way to optimize online display ad creative.
Jul 22, 2009
The Language of Behavioral Marketing, Part 2
Translating what behavioral marketing vendors say and what they really mean.
Jun 24, 2009
The Language of Behavioral Marketing, Part 1
Why is it so difficult to figure out the differences among behavioral marketing vendors? Let's start by dissecting the vendors' Web sites.
May 27, 2009
Behavioral Marketing and the Scientific Method
Choosing the right behavioral targeting partner can be tough. Try choosing one based whether it can implement the scientific method to run your program.
Apr 29, 2009
A Conversion Professional's Dream: Behavioral Marketing
Behavioral advertising offers a wider range of visitor actions to watch, helping to expand the definition of conversion.
Apr 1, 2009
Marketing in a Fundamentally Different World
A consumer revolution has begun, and online behavioral marketing is clearly a way for your brand to avoid getting overthrown.
Mar 4, 2009
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