Brian Massey
With 15 years of online marketing experience, Brian has designed the digital strategy and marketing infrastructure for a number of businesses, including his own technology consulting company, Conversion Sciences. He built his company to transform the Internet from a giant digital-brochure stand to a place where people find the answers they seek. His clients use online strategies to engage their visitors and grow their businesses. Brian has created a series of Web strategy workshops and authors the Conversion Scientist blog. Brian works from Austin, Texas, a place where life and the Internet are hopelessly intertwined.
Recent articles by Brian Massey
Dynamic Ads Need Dynamic Landing Pages
Who's catching your clicks? To maximize leads and sales, eliminate the
Mar 3, 2010
11 Ways to Deal Yourself a Better Online Marketing Hand in 2011
Like playing a game of poker, tackling new disciplines in online marketing takes time and skill. Get a jump start now for next
Jan 6, 2010
Catching Prospects Off the Back Wall
Retargeting offers a way to use display ads as a complement to search advertising and to have another chance at recent visitors to your
Dec 9, 2009
The Banner Ad as Concierge
Four examples of ad-as-a-service ads and how they hold the promise of engaging a
Nov 11, 2009
Personifying the People Who Will Buy From You
How do you use personas to target visitors to tens or hundreds of Web sites? This is where behavioral marketing can
Oct 14, 2009
Evolving Toward Targeted Display Advertising
The early stages of targeted advertising, from basic Web site marketing through contextual display
Aug 19, 2009
Creative Is the 'Last Mile' in Behavioral Targeting
It stands to reason that an industry adept at sorting through data and analyzing Web content in real-time would find a way to optimize online display ad creative.
Jul 22, 2009
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