Brian Massey
With 15 years of online marketing experience, Brian has designed the digital strategy and marketing infrastructure for a number of businesses, including his own technology consulting company, Conversion Sciences. He built his company to transform the Internet from a giant digital-brochure stand to a place where people find the answers they seek. His clients use online strategies to engage their visitors and grow their businesses. Brian has created a series of Web strategy workshops and authors the Conversion Scientist blog. Brian works from Austin, Texas, a place where life and the Internet are hopelessly intertwined.
Recent articles by Brian Massey
The Language of Behavioral Marketing, Part 2
Translating what behavioral marketing vendors say and what they really mean.
Jun 24, 2009
The Language of Behavioral Marketing, Part 1
Why is it so difficult to figure out the differences among behavioral marketing vendors? Let's start by dissecting the vendors' Web sites.
May 27, 2009
Behavioral Marketing and the Scientific Method
Choosing the right behavioral targeting partner can be tough. Try choosing one based whether it can implement the scientific method to run your program.
Apr 29, 2009
A Conversion Professional's Dream: Behavioral Marketing
Behavioral advertising offers a wider range of visitor actions to watch, helping to expand the definition of conversion.
Apr 1, 2009
Marketing in a Fundamentally Different World
A consumer revolution has begun, and online behavioral marketing is clearly a way for your brand to avoid getting overthrown.
Mar 4, 2009
What a Pixel and Cookie Can Reveal
A laundry list of what marketers can learn from a pixel and its accomplice, the cookie.
Feb 4, 2009
Four Guidelines for Behavioral Marketing Newbies
Should you add behavioral marketing to your marketing mix in the coming year? Some factors to consider.
Jan 7, 2009
