Geographics
Active Home Internet Users by Country, October 2008
The number of active home Internet users fluctuated in October in the 10 countries tracked by Nielsen Online. Italy had the biggest change with a 19.62 percent decline in the number of active users, a reversal from the 3.64 percent increase in September. That accounted for 4.2 million Internet users.
Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.
| Worldwide Active Internet Home Users, October 2008 | ||||
|---|---|---|---|---|
| Country | September 2008 | October 2008 | Growth (%) | Difference |
| Australia | 11,185,901 | 11,346,884 | 1.44 | 160,983 |
| Brazil | 24,407,244 | 23,675,854 | -3.00 | -731,391 |
| France | 27,223,869 | 27,979,594 | 2.78 | 755,724 |
| Germany | 37,456,647 | 38,478,891 | 2.73 | 1,022,224 |
| Italy | 21,397,703 | 17,199,273 | -19.62 | -4,198,430 |
| Japan | 49,015,519 | 48,534,416 | -0.98 | -481,103 |
| Spain | 16,792,420 | 16,976,783 | 1.10 | 184,363 |
| Switzerland | 3,640,708 | 3,728,697 | 2.42 | 87,989 |
| U.K. | 28,200,496 | 28,218,112 | 0.06 | 17,616 |
| U.S. | 150,619,547 | 150,441,473 | -0.12 | -177,985 |
| Source: Nielsen Online, 2008 | ||||
