A look at the average CPC (define) in search by vertical in the U.S. for March 2009, compared to the prior month. Data and research are provided by Efficient Frontier.
| U.S. Average Search CPC by Category, March and April 2009 | ||||||
|---|---|---|---|---|---|---|
| Category | CPC April ($) | CPC March ($) | Change (%) | |||
| Automotive | 0.46 | 0.44 | 5 | |||
| Finance | 1.54 | 1.38 | 12 | |||
| Retail | 0.39 | 0.38 | 3 | |||
| Travel | 0.57 | 0.61 | -7 | |||
Source: 
2009 |
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