Internet Shopping Network Hires i-traffic as AOR

Internet Shopping Network in Sunnyvale, CA, named i-traffic inc. in New York City as its agency of record for online advertising, alliances and customer acquisition.

i-traffic said it will maximize Internet Shopping Network's First Auction online presence beyond its home domain. Through strategic placements of remote storefronts and merchandising channels, i-traffic will drive targeted customers to the First Auction site.

i-traffic will manage all online media planning and buying, creative services, test design, stewardship, on-going data analysis and reporting for Internet Shopping Network as well as offer the support and advisory services from its Strategic Alliance Services group, which specializes in the acquisition of large-scale partnerships.

First Auction features consumer electronics, computers, home and leisure merchandise and jewelry. "Flash Auctions," an exclusive feature of First Auction, start at $1 and last 30 minutes.

ISN also operates Computer Superstore.