Marketing News & Expert Advice
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Welcome to the New ClickZ
Our online publication about interactive marketing gets more interactive and social.
LATEST HEADLINES
L'Oreal Sponsors Beauty Channel on YouTube"Destination Beauty" aims to draw fans of popular video bloggers... |
New Ripple6 Units Put Social Conversations in Display AdsSecond company this week to debut a display product incorporating... |
Former Digitas CEO Kenny Named Akamai PresidentKenny was CEO of Digitas until its acquisition by Publicis and... |
Disney to Buy Playdom, Latest Sign of Its Social Media EmbraceFrom Twitter discounts to Facebook games, Disney is making waves... |
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CLICKZ EXPERTS
Google: Experimenting With Its Largest Opportunity - Local
Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out on top.
Thumbs Up to Online Engagement
How can the ubiquitous Like button be leveraged by brand marketers?
Spilled Ice Cream, Hurt Feelings, and Customer Choices
Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them.
Moving On
Has the request for proposal process run its course?
MARKETING STATS
Less Facebook Time for U.S. Users in June
Despite a drop in time spent with the site, Facebook's unique audience continues to grow.
CLICKZ EXPERTS
5 Reasons Why Ford Continues to Kick Butt
Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content.
The New Challenges of Digital Ad Buying and Selling
The effect of ad networks on media buyers and the rise of the ad exchange. Second in a three-part series.
3 Steps to Grow Your B2B E-mail List More Effectively
Work with your sales team, build your list organically, and don't turn to list rental in a panic.
Why LinkedIn's Advertising Business Is Booming
An interview with LinkedIn's VP of marketing solutions reveals its advertising strategy and its secret to valuable campaigns.
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UPCOMING EVENTS
WEBCASTS
"Blogging, the Google Way" with Google's senior manager, corporation communications, Karen Wickre
Thursday, July 29, 2010
1:00pm EDT / 10:00am PDT
JOBS
Guerilla Marketing Team Member
Philadelphia, United States
Director - Marketing
Disney ABC Television Group, Burbank, United States
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Bank of America, Pasadena, United States
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