Marketing News & Expert Advice
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The Key to More Successful Email Campaigns: Time
May 13, 2013 - If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Comments
Spam, Strippers, and How to Be a ‘White Hat’ Email Marketer
Oct 15, 2012 -
The damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us.
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Quality Assurance: It's a Dirty Job, but Somebody's Got to Do It
Oct 1, 2012 -
A solid proofing and quality assurance process is critical to making sure that your email marketing supports your business goals and presents your company's best face to the world.
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Sourcing Quality Editorial Content for Email Newsletters
Aug 6, 2012 -
Learn how to create engaging content for your email newsletter, how to identify quality content, and get creative with content types and sourcing options (with bonus printout spreadsheet).
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Driving Traffic With Your Email Newsletter
Jul 23, 2012 - Six Flags is finally getting its newsletter right with its recently revamped program and you can apply the same tips to your email newsletter. Comments
Soft vs. Strategic Testing to Improve Email Performance
Jul 9, 2012 - How strategic testing allows you to work smarter, not harder. Comments
Boosting Revenue From Email
May 14, 2012 - Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable. Comments
Revising the Welcome Message
Apr 30, 2012 - A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email. Comments
Boosting Your Conversion Rates
Apr 16, 2012 - Every email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email messages to the inbox. Comments
The Honeymoon Effect
Apr 2, 2012 - How can you add new subscribers of good quality to your list on a regular basis? Comments
How Effective Is Your Online Email Sign-Up?
Mar 19, 2012 - Changes you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series. Comments
Case Study: Subject Line Retest Generates a 19% Lift in Conversions
Apr 15, 2013 -
The next time a test is inconclusive and/or doesn't seem to make sense, do a retest.
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15 Types of Email Marketing Tests You Should Be Doing
Apr 1, 2013 -
How email marketers can go beyond just testing subject lines and look at other elements that might improve response.
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Case Study: 30 Percent Increase in Email List Growth
Mar 4, 2013 -
Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost in conversion rate you see.
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Choosing a Benchmark for Your Email Marketing Efforts
Feb 18, 2013 -
A look at 12 available benchmarks you can evaluate to compare your own email campaigns against.
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Case Study: Triple Your ROI With Smart List Management
Feb 4, 2013 - By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Comments
Tips for Success With Third-Party Email Marketing
Jan 21, 2013 -
Thinking of marketing to a third-party list? Here are a few tips you may want to check out first.
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Case Study: Subject Line Testing, but Which One Won?
Jan 7, 2013 -
Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner.
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How to Create a Template to Track Key Email Marketing Metrics
Dec 24, 2012 -
Don't overwhelm senior executives with too much information in your daily and weekly reports.
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Do Not Reply to This Email
Dec 10, 2012 -
A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses.
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Reach More Consumers With a Welcome Series
Nov 26, 2012 -
The key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to take.
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