email-testing

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

Jul 21, 2014 - If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email addresses? Comments

A Half-Dozen Email Marketing Influencers You Should Be Reading

emailcampaign Jul 7, 2014 - As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Comments

2 Industry Organizations Every Email Marketer Should Join

email-marketing2 Jun 23, 2014 - A look at two organizations that will help email marketers stay connected and involved in the email marketing community. Comments

CASL’s Impact on Email Marketers

spam Jun 9, 2014 - This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare for the upcoming changes. Comments

Responsive Design and Coding for Non-Techies

responsivedesign May 29, 2014 - Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding knowledge will serve you well in the future. Comments

Strategic Testing: Tips for Success and Sources of Inspiration

email-testing May 12, 2014 - Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Comments

Triggered Email Messages: Keys to Success

triggered-email Apr 14, 2014 - Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates. Comments

Tips for Designing E-mail for Google’s New Promotions Tab Grid View

gmail-grid-view-1 Mar 31, 2014 - The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which they want to ignore. Comments

Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions

oversell-shutterstock-175074830 Mar 17, 2014 - There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect. Comments

How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

unsubscribe-shutterstock-157057739 Mar 3, 2014 - The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad thing for marketers? Comments

Using Personalization to Boost Email Performance: 4 Tips for Success

mobile-email Feb 3, 2014 - There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. Comments

Effective Email Creative is More than Just Creative

shutterstock-105905384 Jan 21, 2014 - If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer. Comments

Email Performance Testing: Look at the Trees – and the Forest

23-dec-2013-unsub Dec 23, 2013 - In email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study. Comments

5 Tips for Online Surveys that Build Relationships and Drive Sales

survey-excellent-good-fair-poor Dec 9, 2013 - No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company. Comments

Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards

eec-logo Nov 25, 2013 - ClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marketers of the Year Award. Nominations now open. Comments

E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006

jjennings-clickz-ctor-101513a Nov 15, 2013 - The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in open that we've seen. Columnist Jeanne Jennings shares these insights and more. Comments

Email Marketing Successes with Revenue Per Email Measurement

jeannejrpme-chart-2-102813 Oct 28, 2013 - Learn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares success stories and record high RPMEs from recent campaigns. Comments

Key Elements of a Realistic Attribution Model

multi-touch-attribution-study Oct 8, 2013 - Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Comments

The Importance of Data Trees

data-tree-image-091313 Sep 16, 2013 - When you have a data tree showing behavior from send through conversion it makes the analysis much easier. Comments

Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter

email-third-party-lists Aug 19, 2013 - Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Comments

15 Types of Email Marketing Tests You Should Be Doing

email-tricks Aug 5, 2013 - How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Comments

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