Marketing News & Expert Advice
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Revising the Welcome Message
A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email.
Boosting Your Conversion Rates
Every email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email messages to the inbox.
The Honeymoon Effect
How can you add new subscribers of good quality to your list on a regular basis?
How Effective Is Your Online Email Sign-Up?
Changes you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series.
List Growth: Optimizing Your Online Email Sign-Up
Small changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series.
Trends and Benchmarks in Click-Through Rate by Message Type
Data that proves that editorial messages should be an important part of your email marketing mix.
Should You Be Concerned About the Security of Your Email List?
It's time to have your own internal guidelines to protect the data on your email lists, even if you're only collecting email addresses.
Blacklists and Filtering: The Email Marketer's Best Friends
When your email isn't delivered because it's perceived to be spam, it can be a nightmare. But imagine a world without blacklists and filtering…and you'll be happy they exist.
Recognition, Relationship, and Reward
Trends and benchmarks in open rate by message type.
Do Opt-In Lists Really Perform Better Than Opt-Out?
A case study that shows how opt-out lists performed compared to opt-in lists.
B2C Success for the 2011 Holiday Season With Email and Social Media
Statistics, trends, and tips to help you get the best results from your holiday email marketing.
New Deliverability Statistics and What They Mean for Your Email Marketing Program
If you think you don't have to worry about deliverability because your bounces are a low percentage of the email you send, you're fooling yourself.
Email Trends and Benchmarks: U.K. and U.S.
Where does the U.S. fall on the curve of email marketing?
3 Direct Marketing Principles to Improve Your Email Marketing
Most direct marketers understand how email marketing works. But do you know how direct marketing works?
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