072213-epsilon-benchmark

Email Benchmarks: Highest Open Rates in Years

Jul 22, 2013 - If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Comments

Email Newsletters, Tables of Contents, and Improved Engagement

email-tricks Jul 8, 2013 - Why it's important for your email newsletter to include a table of contents. Comments

Leveraging the Revenue Value of Your Email List

email-tricks Jun 24, 2013 - An analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts. Comments

Email Acquisition Tactics From a 'List First' Company

angry-at-email Jun 10, 2013 - Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address. Comments

The Key to More Successful Email Campaigns: Time

realtime May 13, 2013 - If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Comments

Case Study: Subject Line Retest Generates a 19% Lift in Conversions

most-recent-retest-results-041513 Apr 15, 2013 - The next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Comments

Case Study: 30 Percent Increase in Email List Growth

be-control-home-page-030413 Mar 4, 2013 - Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost in conversion rate you see. Comments

Choosing a Benchmark for Your Email Marketing Efforts

email-tricks Feb 18, 2013 - A look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Comments

Case Study: Triple Your ROI With Smart List Management

Feb 4, 2013 - By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Comments

Tips for Success With Third-Party Email Marketing

email-tricks Jan 21, 2013 - Thinking of marketing to a third-party list? Here are a few tips you may want to check out first. Comments

Case Study: Subject Line Testing, but Which One Won?

email-tricks Jan 7, 2013 - Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner. Comments

How to Create a Template to Track Key Email Marketing Metrics

email-tricks Dec 24, 2012 - Don't overwhelm senior executives with too much information in your daily and weekly reports. Comments

Do Not Reply to This Email

email-bomb Dec 10, 2012 - A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Comments

Reach More Consumers With a Welcome Series

email-tricks Nov 26, 2012 - The key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to take. Comments

Spam, Strippers, and How to Be a ‘White Hat’ Email Marketer

shutterstock-112684646 Oct 15, 2012 - The damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us. Comments

Quality Assurance: It's a Dirty Job, but Somebody's Got to Do It

quality-assurance Oct 1, 2012 - A solid proofing and quality assurance process is critical to making sure that your email marketing supports your business goals and presents your company's best face to the world. Comments

Sourcing Quality Editorial Content for Email Newsletters

clickzjenningscontentexercise080612 Aug 6, 2012 - Learn how to create engaging content for your email newsletter, how to identify quality content, and get creative with content types and sourcing options (with bonus printout spreadsheet). Comments

Driving Traffic With Your Email Newsletter

Jul 23, 2012 - Six Flags is finally getting its newsletter right with its recently revamped program and you can apply the same tips to your email newsletter. Comments

Soft vs. Strategic Testing to Improve Email Performance

Jul 9, 2012 - How strategic testing allows you to work smarter, not harder. Comments

Boosting Revenue From Email

May 14, 2012 - Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable. Comments

Revising the Welcome Message

Apr 30, 2012 - A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email. Comments

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