Marketing News & Expert Advice
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Soft vs. Strategic Testing to Improve Email Performance
Jul 9, 2012 - How strategic testing allows you to work smarter, not harder. Comments
Do Opt-In Lists Really Perform Better Than Opt-Out?
Nov 28, 2011 - A case study that shows how opt-out lists performed compared to opt-in lists. Comments
B2C Success for the 2011 Holiday Season With Email and Social Media
Oct 31, 2011 - Statistics, trends, and tips to help you get the best results from your holiday email marketing. Comments
New Deliverability Statistics and What They Mean for Your Email Marketing Program
Oct 17, 2011 - If you think you don't have to worry about deliverability because your bounces are a low percentage of the email you send, you're fooling yourself. Comments
Email Trends and Benchmarks: U.K. and U.S.
Oct 3, 2011 - Where does the U.S. fall on the curve of email marketing? Comments
3 Direct Marketing Principles to Improve Your Email Marketing
Sep 19, 2011 - Most direct marketers understand how email marketing works. But do you know how direct marketing works? Comments
The Value of Calculating Revenue Per Email
Aug 22, 2011 - The strengths and weaknesses of revenue per email as a measure of success, how to calculate it, and why no one is taking advantage of tracking it. Comments
Identifying Strengths and Weaknesses With RPE
Jul 25, 2011 - The many ways you can use the revenue per email metric to identify problem areas in your email program. Comments
Keys to Success With Social Media Marketing: Foursquare
Jun 27, 2011 - How four different neighborhood food establishments are successfully (and unsuccessfully) using Foursquare to drive business. Comments
Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate
Jun 13, 2011 - You need to educate yourself on standard email metrics terminology and definitions, or risk negatively impacting your email marketing performance. Comments
Creating Effective - and Profitable - Birthday Emails
May 16, 2011 - Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Comments
Boosting Revenue From Email
May 14, 2012 - Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable. Comments
Revising the Welcome Message
Apr 30, 2012 - A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email. Comments
Boosting Your Conversion Rates
Apr 16, 2012 - Every email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email messages to the inbox. Comments
The Honeymoon Effect
Apr 2, 2012 - How can you add new subscribers of good quality to your list on a regular basis? Comments
How Effective Is Your Online Email Sign-Up?
Mar 19, 2012 - Changes you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series. Comments
List Growth: Optimizing Your Online Email Sign-Up
Mar 5, 2012 - Small changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series. Comments
Trends and Benchmarks in Click-Through Rate by Message Type
Feb 20, 2012 - Data that proves that editorial messages should be an important part of your email marketing mix. Comments
Should You Be Concerned About the Security of Your Email List?
Jan 23, 2012 - It's time to have your own internal guidelines to protect the data on your email lists, even if you're only collecting email addresses. Comments
Blacklists and Filtering: The Email Marketer's Best Friends
Dec 27, 2011 - When your email isn't delivered because it's perceived to be spam, it can be a nightmare. But imagine a world without blacklists and filtering…and you'll be happy they exist. Comments
Recognition, Relationship, and Reward
Dec 12, 2011 - Trends and benchmarks in open rate by message type. Comments
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