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Email Performance Testing: Look at the Trees – and the Forest

Dec 23, 2013 - In email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study. Comments

5 Tips for Online Surveys that Build Relationships and Drive Sales

survey-excellent-good-fair-poor Dec 9, 2013 - No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company. Comments

Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards

eec-logo Nov 25, 2013 - ClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marketers of the Year Award. Nominations now open. Comments

E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006

jjennings-clickz-ctor-101513a Nov 15, 2013 - The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in open that we've seen. Columnist Jeanne Jennings shares these insights and more. Comments

Email Marketing Successes with Revenue Per Email Measurement

jeannejrpme-chart-2-102813 Oct 28, 2013 - Learn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares success stories and record high RPMEs from recent campaigns. Comments

Key Elements of a Realistic Attribution Model

multi-touch-attribution-study Oct 8, 2013 - Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Comments

The Importance of Data Trees

data-tree-image-091313 Sep 16, 2013 - When you have a data tree showing behavior from send through conversion it makes the analysis much easier. Comments

Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter

email-third-party-lists Aug 19, 2013 - Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Comments

15 Types of Email Marketing Tests You Should Be Doing

email-tricks Aug 5, 2013 - How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Comments

Email Benchmarks: Highest Open Rates in Years

072213-epsilon-benchmark Jul 22, 2013 - If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Comments

Email Newsletters, Tables of Contents, and Improved Engagement

email-tricks Jul 8, 2013 - Why it's important for your email newsletter to include a table of contents. Comments

Leveraging the Revenue Value of Your Email List

email-tricks Jun 24, 2013 - An analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts. Comments

Email Acquisition Tactics From a 'List First' Company

angry-at-email Jun 10, 2013 - Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email address. Comments

The Key to More Successful Email Campaigns: Time

realtime May 13, 2013 - If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Comments

Case Study: Subject Line Retest Generates a 19% Lift in Conversions

most-recent-retest-results-041513 Apr 15, 2013 - The next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Comments

Case Study: 30 Percent Increase in Email List Growth

be-control-home-page-030413 Mar 4, 2013 - Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost in conversion rate you see. Comments

Choosing a Benchmark for Your Email Marketing Efforts

email-tricks Feb 18, 2013 - A look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Comments

Case Study: Triple Your ROI With Smart List Management

Feb 4, 2013 - By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Comments

Tips for Success With Third-Party Email Marketing

email-tricks Jan 21, 2013 - Thinking of marketing to a third-party list? Here are a few tips you may want to check out first. Comments

Case Study: Subject Line Testing, but Which One Won?

email-tricks Jan 7, 2013 - Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner. Comments

How to Create a Template to Track Key Email Marketing Metrics

email-tricks Dec 24, 2012 - Don't overwhelm senior executives with too much information in your daily and weekly reports. Comments

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