Blacklists and Filtering: The Email Marketer's Best Friends

Dec 27, 2011 - When your email isn't delivered because it's perceived to be spam, it can be a nightmare. But imagine a world without blacklists and filtering…and you'll be happy they exist. Comments

Recognition, Relationship, and Reward

Dec 12, 2011 - Trends and benchmarks in open rate by message type. Comments

Do Opt-In Lists Really Perform Better Than Opt-Out?

Nov 28, 2011 - A case study that shows how opt-out lists performed compared to opt-in lists. Comments

B2C Success for the 2011 Holiday Season With Email and Social Media

Oct 31, 2011 - Statistics, trends, and tips to help you get the best results from your holiday email marketing. Comments

New Deliverability Statistics and What They Mean for Your Email Marketing Program

Oct 17, 2011 - If you think you don't have to worry about deliverability because your bounces are a low percentage of the email you send, you're fooling yourself. Comments

Email Trends and Benchmarks: U.K. and U.S.

Oct 3, 2011 - Where does the U.S. fall on the curve of email marketing? Comments

3 Direct Marketing Principles to Improve Your Email Marketing

Sep 19, 2011 - Most direct marketers understand how email marketing works. But do you know how direct marketing works? Comments

The Value of Calculating Revenue Per Email

Aug 22, 2011 - The strengths and weaknesses of revenue per email as a measure of success, how to calculate it, and why no one is taking advantage of tracking it. Comments

Identifying Strengths and Weaknesses With RPE

Jul 25, 2011 - The many ways you can use the revenue per email metric to identify problem areas in your email program. Comments

Keys to Success With Social Media Marketing: Foursquare

Jun 27, 2011 - How four different neighborhood food establishments are successfully (and unsuccessfully) using Foursquare to drive business. Comments

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate

Jun 13, 2011 - You need to educate yourself on standard email metrics terminology and definitions, or risk negatively impacting your email marketing performance. Comments

Creating Effective - and Profitable - Birthday Emails

May 16, 2011 - Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Comments

Birthday E-mails: A Missed Opportunity

May 2, 2011 - Here is how a fun brand could have avoided disappointing a potential fan. Second in a three-part series. Comments

Creating Effective - and Profitable - Birthday Emails

Apr 18, 2011 - Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Comments

We Want You Back: Reactivation Campaign

Apr 4, 2011 - Ensure that reactivation campaign emails don't overlook the simplest elements for success. Consider The Washington Post's emails. Comments

Coincidence, Causation, and Continuity

Mar 21, 2011 - Discussions with ESP account representatives, product managers, and marketing managers opens up some questions about effective e-mail marketing. Comments

Handling Spam Complaints: Suspect Messages

Mar 7, 2011 - Identify and address the issues causing people to report your e-mail as spam to improve your long-term relationship with those on your list. Part four in a four-part series. Comments

Handling Spam Complaints: Sourcing Complaints

Feb 7, 2011 - A look at how to identify the underlying causes of spam complaints and fix them before they become problems. Part three in a four-part series. Comments

Handling Spam Complaints: Unsubscribe Rules

Jan 24, 2011 - Analyze your spam complaints, even if your deliverability is fine. Part two in a four-part series. Comments

Handling Spam Complaints: Feedback Loops

Jan 10, 2011 - An in-depth look at feedback loops - what they are, how they can help you, and the process to apply for them. Part one in a four-part series on spam complaints. Comments

Disabled Images in E-mail Disable Interest

Dec 27, 2010 - A critique of one e-mail with disabled images offers a lesson for marketers on how small changes can make a more effective e-mail. Comments

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