Marketing News & Expert Advice
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Handling Spam Complaints: Unsubscribe Rules
Jan 24, 2011 - Analyze your spam complaints, even if your deliverability is fine. Part two in a four-part series. Comments
Case Study: 160% Lift in Clicks on E-mail Newsletter Ads
Jun 14, 2010 - Mixing advertising in with the editorial was key to increasing performance Comments
Are You Ready for the Mobile Revolution?
May 17, 2010 - More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Here's how e-mail marketers can prepare for that increase. Comments
How Not to Deal With E-mail List Attrition
Apr 19, 2010 - See how one company tries to grow its list using an e-mail change-of-address and append service and negative option-opt-out, but fails at connecting with quality customers. Comments
Testing: Lost Revenue That Is Priceless
Apr 5, 2010 - Testing may seem pointless at times. But it's a long-term investment in your e-mail marketing program. Comments
Optimizing Your Double Opt-In E-mail
Mar 22, 2010 - A second look at Essential Apparel's offline-online sign-up process and what else is still missing. Comments
Critique of an Offline-Online E-mail Sign-up Process Teaser
Mar 8, 2010 - How one retailer tried to create list growth with its sign-up e-mail and how it could have done better. First in a two-part series. Comments
Using E-mail During a Blizzard to Drive Sales and Build Goodwill
Feb 22, 2010 - Did you use e-mail during the snow storm of 2010 to drive traffic to your Web site or create goodwill? If you didn't, here are some good examples to follow next time. Comments
Best Practices and Testing in E-mail Marketing
Feb 8, 2010 - Test it. What matters is what works for your program, not what the conventional wisdom sees as a best practice. Comments
Quick Tips for Successful E-mail Newsletters
Jan 25, 2010 - Six best practices to incorporate into your e-mail newsletter strategy. Comments
Consumers Get Savvy About Managing Their Inbox
Jan 11, 2010 - Are your e-mail messages getting into the right folder, the one your audience checks on a regular basis? Comments
Handling Spam Complaints: Feedback Loops
Jan 10, 2011 - An in-depth look at feedback loops - what they are, how they can help you, and the process to apply for them. Part one in a four-part series on spam complaints. Comments
Disabled Images in E-mail Disable Interest
Dec 27, 2010 - A critique of one e-mail with disabled images offers a lesson for marketers on how small changes can make a more effective e-mail. Comments
A Love Letter to Groupon
Dec 13, 2010 - So what makes a marketer swoon over the mention of this group buying service powered by e-mail? Here are five things. Comments
Deliverability — Practical Advice on Getting to the Inbox
Nov 29, 2010 - Three case studies on how to - and how not to - address deliverability issues. Comments
Before You Meet a Send Deadline, Consider These Points
Nov 15, 2010 - The typical e-mail marketing message is only opened by about one in 10 people. Are you getting through to subscribers? Comments
E-mail Testing Basics
Nov 1, 2010 - An in-depth look at an e-mail testing case study with a 30 percent lift in conversions. Comments
Opt-in vs. Opt-out: It's a Business Decision
Oct 4, 2010 - An opt-out e-mail acquisition strategy is legal, but is it the right thing to do? Consider these factors. Comments
E-mail Marketing and Web Analytics: A Perfect Pair
Sep 20, 2010 - Using analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail. Comments
The 2012 Inbox: Grow Your List Now With Mobile and Social
Jul 12, 2010 -
Look for opportunities to leverage social and mobile "inboxes" to drive relationships and revenue.
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The 'Hit by a Bus' Rule
Jun 28, 2010 - What you should document and archive about past e-mail marketing campaigns. Comments
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