email-tricks

Reach More Consumers With a Welcome Series

Nov 26, 2012 - The key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to take. Comments

Spam, Strippers, and How to Be a ‘White Hat’ Email Marketer

shutterstock-112684646 Oct 15, 2012 - The damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us. Comments

Quality Assurance: It's a Dirty Job, but Somebody's Got to Do It

quality-assurance Oct 1, 2012 - A solid proofing and quality assurance process is critical to making sure that your email marketing supports your business goals and presents your company's best face to the world. Comments

Sourcing Quality Editorial Content for Email Newsletters

clickzjenningscontentexercise080612 Aug 6, 2012 - Learn how to create engaging content for your email newsletter, how to identify quality content, and get creative with content types and sourcing options (with bonus printout spreadsheet). Comments

Driving Traffic With Your Email Newsletter

Jul 23, 2012 - Six Flags is finally getting its newsletter right with its recently revamped program and you can apply the same tips to your email newsletter. Comments

Soft vs. Strategic Testing to Improve Email Performance

Jul 9, 2012 - How strategic testing allows you to work smarter, not harder. Comments

Boosting Revenue From Email

May 14, 2012 - Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable. Comments

Revising the Welcome Message

Apr 30, 2012 - A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 for every welcome email. Comments

Boosting Your Conversion Rates

Apr 16, 2012 - Every email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email messages to the inbox. Comments

The Honeymoon Effect

Apr 2, 2012 - How can you add new subscribers of good quality to your list on a regular basis? Comments

How Effective Is Your Online Email Sign-Up?

Mar 19, 2012 - Changes you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series. Comments

List Growth: Optimizing Your Online Email Sign-Up

Mar 5, 2012 - Small changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series. Comments

Trends and Benchmarks in Click-Through Rate by Message Type

Feb 20, 2012 - Data that proves that editorial messages should be an important part of your email marketing mix. Comments

Should You Be Concerned About the Security of Your Email List?

Jan 23, 2012 - It's time to have your own internal guidelines to protect the data on your email lists, even if you're only collecting email addresses. Comments

Blacklists and Filtering: The Email Marketer's Best Friends

Dec 27, 2011 - When your email isn't delivered because it's perceived to be spam, it can be a nightmare. But imagine a world without blacklists and filtering…and you'll be happy they exist. Comments

Recognition, Relationship, and Reward

Dec 12, 2011 - Trends and benchmarks in open rate by message type. Comments

Do Opt-In Lists Really Perform Better Than Opt-Out?

Nov 28, 2011 - A case study that shows how opt-out lists performed compared to opt-in lists. Comments

B2C Success for the 2011 Holiday Season With Email and Social Media

Oct 31, 2011 - Statistics, trends, and tips to help you get the best results from your holiday email marketing. Comments

New Deliverability Statistics and What They Mean for Your Email Marketing Program

Oct 17, 2011 - If you think you don't have to worry about deliverability because your bounces are a low percentage of the email you send, you're fooling yourself. Comments

Email Trends and Benchmarks: U.K. and U.S.

Oct 3, 2011 - Where does the U.S. fall on the curve of email marketing? Comments

3 Direct Marketing Principles to Improve Your Email Marketing

Sep 19, 2011 - Most direct marketers understand how email marketing works. But do you know how direct marketing works? Comments

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