Marketing News & Expert Advice
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How Marketers Can Use Lenticular Printing in Ad Campaigns
May 10, 2013 - What would the possibilities be if you could show two entirely different ads based on vantage point? Comments
The ROI of Employees Is Just As Important
Oct 26, 2012 -
Are you stopping your own growth by preventing your staff from living up to their potential within your company?
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Do You Roku?
Oct 12, 2012 -
It may be time to learn about this new device because new owners are going to be looking for content channels.
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Exceeding/Managing Expectations When You're on Top
Sep 28, 2012 -
How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed.
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The ROI of "I'm Sorry"
Sep 14, 2012 - Why companies should take a page from GoDaddy's book and figure out how to turn a potential catastrophe into a loyalty-making inflection point. Comments
History Repeating: Mom-and-Pops Are Coming Back
Aug 17, 2012 - As our society is becoming more "99 percent"-focused, we're looking again for small stores and personalized customer service. Comments
When More Is Too Much
Aug 3, 2012 -
How NBC has failed miserably in its execution of live-streaming the Olympics on its site.
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8 Steps to Designing a Reactivation Campaign
Jul 6, 2012 - With reactivation marketing, you need to understand how long people have been gone, why they left, what's different in your offerings now, and what incentive they might need to come back. Comments
Integrating Social Networking Into Your Purchase Path
Jun 22, 2012 - How Ticketmaster and Airbnb are connecting with their consumers through Facebook integration. Comments
Email As a Mobile Call to Action
Jun 8, 2012 - Using pre-filled emails on mobile devices is a very interesting way to create easier "one-click" calls to action without disturbing the user. Comments
The Hidden Downside of a Great User Experience
May 25, 2012 - User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Comments
How Ajax Saved Us Money During Scope Creep
Apr 12, 2013 -
While the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads to cost savings during implementation.
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Interactive Wireframing Comes of Age
Mar 29, 2013 -
If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later.
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What Does Personalization Mean in 2013?
Mar 15, 2013 -
Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action.
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Google Glass and the Future of Customer Service and Usability Testing
Mar 1, 2013 -
The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy.
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Caching in on Internet Memes
Feb 15, 2013 -
How can your brand cleverly insert itself into these new viral phenomena?
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Putting the 'Person' Back Into 'Personalization'
Feb 1, 2013 -
Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other.
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2013: The Year of Reinvention
Jan 4, 2013 -
If a movie theater chain can reinvent movie watching, surely you can take a stern look at your own business and see how to kick it up a notch in 2013.
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Starting Anew in 2013: Learning From the Mayans
Dec 21, 2012 -
Let's take this once-in-a-lifetime opportunity to honor the cycling of the Mayan calendar (as well as our own new year) and apply some Mayan lessons to our own work.
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Why Vendors Need Better Targeted Marketing
Dec 7, 2012 -
When you market are you doing it in a format that shows off your strengths and uniquely represents your services?
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Adding the Wow Factor
Nov 9, 2012 -
If you don't have a wow factor, how do you expect to compete in a marketplace dominated by companies striving for something better than just the status quo?
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