certified-pre-owned

Upgradeability, Extensibility, and the Re-Sale Market

Apr 25, 2014 - It's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possibility of upgrading re-sale products, you are losing out on potential revenue. Comments

The Isolation of Social Media

shutterstock-120646564 Mar 28, 2014 - As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to bring people physically together will begin to emerge. Comments

It’s OK for the Old Dinosaurs to Die

tv-static Feb 28, 2014 - If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually ignoring the warning signs means they are dinosaurs, and will soon die out. Comments

3 Digital Marketing Trends to Watch Out For in 2014

2013-to-2014-year-in-review Jan 3, 2014 - With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Comments

Google Glass: Half Empty or Half Full?

shutterstock-140433580 Dec 6, 2013 - Google Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marketing possibilities. Comments

Interactive Wireframing Comes of Age

pop-app Nov 21, 2013 - If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later. Comments

Proactive vs. Reactive Customer Service

shutterstock-138601847 Nov 8, 2013 - Smart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectations. Comments

Boost the ROI of Tech Product Demos with 'Wow' Factor

will-it-blend-demo-video Oct 25, 2013 - Do your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos to boost your ROI. Comments

Rapid Development for Mobile Apps

mobilemarketing Sep 13, 2013 - Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of the imagination. Comments

Usability vs. Design

web-design Aug 16, 2013 - Both good design and an eye toward usability are necessary for a design to work. Comments

Multi-Channel Inventory and Customer Loyalty

customers Aug 2, 2013 - If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information? Comments

Don't Shoot Yourself in the Foot

bad-email Jul 19, 2013 - If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Comments

What Does Personalization Mean in 2013?

personalization Jul 5, 2013 - Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Comments

Beta Tests: Too Late for a Redesign?

testing Jun 21, 2013 - In your design ad development phases, do you make room for the ability to make drastic changes late in the game? Comments

Small Town Businesses Meet Global Competition

mom-n-pop Jun 7, 2013 - How can mom-and-pop shops compete against large companies that will always rank higher in Google search? Comments

Vine and You

vine May 24, 2013 - Why businesses should really jump on the Vine bandwagon. Comments

How Marketers Can Use Lenticular Printing in Ad Campaigns

digital-advertising May 10, 2013 - What would the possibilities be if you could show two entirely different ads based on vantage point? Comments

How Ajax Saved Us Money During Scope Creep

counting-money Apr 12, 2013 - While the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads to cost savings during implementation. Comments

Google Glass and the Future of Customer Service and Usability Testing

google-glass Mar 1, 2013 - The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Comments

Caching in on Internet Memes

marco-rubio-meme Feb 15, 2013 - How can your brand cleverly insert itself into these new viral phenomena? Comments

Putting the 'Person' Back Into 'Personalization'

personalization Feb 1, 2013 - Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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