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Is Facebook the New King of Traffic?

Jul 25, 2014 - Facebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature, how can marketers best utilize the social platform? Comments

How to Predict the Ad Future: Watch the Big Guys

shutterstock-145689659 May 30, 2014 - Telling the future has never been easy, but one clear way to make some strong guesses is to look at how those who have some sway over the ways and means of advertising are using that power to make some changes. Comments

Minus Google Plus? Probably Not

Google plus logo May 2, 2014 - Google Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shouldn't be going anywhere anytime soon. Comments

4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink

online-advertising-1 Apr 18, 2014 - Here are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it may not stay on top. Comments

Hidden Stories About the Early Days of Digital Advertising

story Mar 25, 2014 - A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless Internet as far back as 1994. Comments

"Real Time" Kills Exclusive Deals

exclusive-shutterstock-171923567 Mar 7, 2014 - In the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivity may in fact be one of those things that we give up when we embrace the unexpected nature of the... Comments

No Really: You Need a Strategy for Facebook

facebook-f-2013 Feb 21, 2014 - The changes to Facebook's algorithm went into effect sometime around the end of the year and while there was some discussion, it really didn't feel like too much of a big deal. But this is a really big deal. Comments

Notes on CEOS, Super Bowls, and Fashion Vloggers

notes-shutterstock-142417732 Feb 7, 2014 - A grab bag of thoughts about Microsoft's new chief executive, the Super Bowl ads, and the push in fashion and beauty advertising and publications to get real. Comments

Changes to Facebook Affect Who Will See Your Brand's Posts

facebook-icon Jan 24, 2014 - Facebook has changed the algorithm it uses to determine which items to show a user in their Newsfeed, affecting who will see your brand's posts. Comments

What Consumers & Brands Really Want from Smart TV

tv-static Jan 10, 2014 - The next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhere. Comments

Publishers and Agencies: BFFs or Frenemies?

shutterstock-140244619 Nov 15, 2013 - Take a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how brands, publishers and agencies are evolving in their new roles. Comments

Make the Most of Custom Audiences on Facebook

facebook-automation Nov 1, 2013 - Custom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can specifically target with ads on Facebook. Columnist Gary Stein explains how it is best used by marketers... Comments

Wearable Computing & Ads: Why Not?

Google Glass is now available in the UK for 1000 Oct 18, 2013 - We are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye. Comments

Total Cost of Ownership Needed to Grasp Relationship ROI

leverage-social-networking Oct 4, 2013 - As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Comments

Battle of the Binge: New TV Habits Emerge

tv-everywhere Sep 23, 2013 - According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We have come to call this 'binge viewing', and it is both somewhat controversial, massively disruptive... Comments

The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes

counting-money Sep 6, 2013 - No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Comments

Snacking Your Content

content-computer Aug 23, 2013 - The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us. Comments

What Advertisers Need to Know About Facebook's New News Feed

facebook-like Aug 9, 2013 - How Facebook's new concept, story bumping, can help marketers reach consumers. Comments

Who Will Own the Billion Dollar Second Screen?

manyscreens Jul 26, 2013 - The second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue stream. Comments

Grown-Up Social: How Brands Succeed Today

social-branding Jul 12, 2013 - The relationships that we have as kids can be temporary and fleeting, but the relationships we build as grown-ups, at least the valuable ones, are focused on the long term. Comments

The Internet of Things (and Ads)

digital-advertising Jun 28, 2013 - Before we get too overwhelmed by the spread of technology, we should think about how we are going to deal with the world we have been wishing for, but really don't know what to do with. Comments

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