Marketing News & Expert Advice
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Total Cost of Ownership Needed to Grasp Relationship ROI
Oct 4, 2013 - As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Comments
Hey Zuckerberg! Here's Some Free Advice
Apr 19, 2013 -
Facebook: please give us a much better management interface for community management and the chance to do rich media.
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More Essentials of Marketing
Apr 5, 2013 -
Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two-part series.
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The Essentials: 6 Things Every Brand Needs
Mar 22, 2013 -
You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a two-part series.
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Sh*t Digital Marketers Say
Mar 8, 2013 -
Busting five of the myths that seem to be floating around the marketing industry.
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The 3 Types of Influencers
Feb 22, 2013 -
It's time to consider different types of influencers differently and address them uniquely. Here are the three primary types of influencers and how you should connect with them.
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Why Twitter Will Win: TV
Feb 8, 2013 -
Clearly Twitter gets it: TV is here to stay. Part two in a two-part series.
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TV Everywhere! (Just No Ads)
Jan 25, 2013 -
Broadcasters are clinging to an expiring era and advertisers may need to forge into the new world first.
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The Big Mess: Advertising and Editorial
Jan 11, 2013 -
How the Twitter/AP mashup will further blur the lines of advertising and editorial.
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The Never-Ending Consideration Phase
Dec 14, 2012 -
The question isn't the shape of the path that consumers take, but rather the time they take and the motivations that they need to move forward.
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1 More Obituary for the Website
Nov 30, 2012 -
While brands still need to provide real value, that value can come through content…and content should never be living on a remote island.
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Battle of the Binge: New TV Habits Emerge
Sep 23, 2013 -
According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We have come to call this 'binge viewing', and it is both somewhat controversial, massively disruptive...
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The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes
Sep 6, 2013 -
No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done.
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Snacking Your Content
Aug 23, 2013 -
The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us.
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What Advertisers Need to Know About Facebook's New News Feed
Aug 9, 2013 -
How Facebook's new concept, story bumping, can help marketers reach consumers.
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Who Will Own the Billion Dollar Second Screen?
Jul 26, 2013 -
The second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue stream.
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Grown-Up Social: How Brands Succeed Today
Jul 12, 2013 -
The relationships that we have as kids can be temporary and fleeting, but the relationships we build as grown-ups, at least the valuable ones, are focused on the long term.
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The Internet of Things (and Ads)
Jun 28, 2013 -
Before we get too overwhelmed by the spread of technology, we should think about how we are going to deal with the world we have been wishing for, but really don't know what to do with.
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What You Need to Know to Go Native
May 31, 2013 -
We will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meaningful formats.
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7 Subreddits Online Marketers Should Follow
May 17, 2013 -
How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.
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The Simple Question You Should Always Ask Customers
May 3, 2013 -
We need to get consumers to tell us their stories. And we have to do something interesting with that data.
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
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October 02, 2013 -
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October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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