Marketing News & Expert Advice
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More Essentials of Marketing
Apr 5, 2013 - Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two-part series. Comments
Market-Advertis-Servicing, Anyone?
Oct 18, 2012 -
No matter what you're doing for a brand, you have to put it into a larger framework that understands and incorporates the non-linear way people engage with brands.
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The Next Newspaper Revolution
Oct 5, 2012 -
The biggest benefit for advertisers in this revolution is for the newspaper industry to see itself as creating relationships that keep people informed.
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You Need to Care About: Mobile Payments
Sep 21, 2012 -
Apple changes the world (on a fairly regular basis, actually) both by what it does and what it doesn't do.
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Facebook's Search Ads: Why Do You Hate Us?
Aug 24, 2012 -
Has Facebook simply created the next generation of the walled garden, with a promise that everything you need is inside Facebook?
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Is Advertising Killing the Internet?
Aug 10, 2012 -
Rather than thinking of advertising as presenting a message, we need to think about it as a method of building bonds between people and brands.
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Using Data to Drive Interactive Experiences
Jul 27, 2012 - The next generation of interactive experiences will come from the ability to dynamically access and blend two or more of these data types together. Comments
How to Tell if Your Ad Is Terrible
Jul 13, 2012 - Use this simple five-point checklist to help you determine whether or not your ad is worth anything at all. Comments
Stop 'Targeting'
Jun 29, 2012 - A new focus on targeting in media buying and creative development is misguided. Here's why. Comments
Twitter: The Only Social Network That Will Matter
Jun 15, 2012 - What does Twitter have that other social networks don't? Comments
The New Knowledge Graph
Jun 1, 2012 - A look at what Google's new knowledge Graph means for marketers. Comments
The Essentials: 6 Things Every Brand Needs
Mar 22, 2013 -
You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a two-part series.
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Sh*t Digital Marketers Say
Mar 8, 2013 -
Busting five of the myths that seem to be floating around the marketing industry.
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The 3 Types of Influencers
Feb 22, 2013 -
It's time to consider different types of influencers differently and address them uniquely. Here are the three primary types of influencers and how you should connect with them.
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Why Twitter Will Win: TV
Feb 8, 2013 -
Clearly Twitter gets it: TV is here to stay. Part two in a two-part series.
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TV Everywhere! (Just No Ads)
Jan 25, 2013 -
Broadcasters are clinging to an expiring era and advertisers may need to forge into the new world first.
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The Big Mess: Advertising and Editorial
Jan 11, 2013 -
How the Twitter/AP mashup will further blur the lines of advertising and editorial.
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The Never-Ending Consideration Phase
Dec 14, 2012 -
The question isn't the shape of the path that consumers take, but rather the time they take and the motivations that they need to move forward.
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1 More Obituary for the Website
Nov 30, 2012 -
While brands still need to provide real value, that value can come through content…and content should never be living on a remote island.
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The End of the TV-Centric Era
Nov 16, 2012 -
How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action.
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Thread.com: An Actual Business Model for 'Curation'?
Nov 2, 2012 -
Finding a way to serve the consumer and the brand in a way that takes advantage of the ability to quickly gather a collection and present it in a way that is compelling
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
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March 29, 2013
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