Marketing News & Expert Advice
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8 Pitch Scenarios (and How to Deal With Them)
Figuring out which pitch you are in and creating a plan that will enable you to navigate the pitch successfully.
$1 Billion Wasted
There will always be a never-ending supply of great ideas that exist in the world and the fact of the matter is you can't buy them all.
Want Attention? Take a Risk
A five-step plan to build risk into your marketing programs.
Incidental Advocacy: The Easiest Path to Online Word of Mouth
Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artificial.
Look Sharp! How Fashion Sites Are Reinventing E-Commerce
Lessons in content marketing and social shopping from two stylish e-commerce sites.
Replacing the Funnel With Moments
How a series of moments in the purchase process can help us allow the consumer to be in control.
Facebook, Google, and the Economics of Abundance
You don't actually think Facebook owes you any money, do you?
The Real Story of Online Advertising Spending
Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline.
Think Plural
It is time for strategy to move from consumer-centric to consumers-centric.
'Social Media Agency': Fad or Revolution?
More brands are taking social media seriously because they are not just seeking to fill a new channel with their message, but to connect more closely with their consumers.
Content and Device Separate
The day has arrived where content is no longer necessarily tied directly to the devices we use.
A Short Guide to Ignoring Data
You need to always remember that no data point is ever more important than your business goal.
How to Sanely Slash Prices Like a Crazy Person
Four rules that will help you cut prices for the holidays to drive business, but maintain the ongoing value that your brand has captured.
An Overdue Love Letter to Search
Three reasons why I truly do love search and find it fascinating and engaging.
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