More Essentials of Marketing

Apr 5, 2013 - Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two-part series. Comments

The Essentials: 6 Things Every Brand Needs

essentials Mar 22, 2013 - You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a two-part series. Comments

Sh*t Digital Marketers Say

what Mar 8, 2013 - Busting five of the myths that seem to be floating around the marketing industry. Comments

The 3 Types of Influencers

interpersonal-sign Feb 22, 2013 - It's time to consider different types of influencers differently and address them uniquely. Here are the three primary types of influencers and how you should connect with them. Comments

Why Twitter Will Win: TV

Twitter logo Feb 8, 2013 - Clearly Twitter gets it: TV is here to stay. Part two in a two-part series. Comments

TV Everywhere! (Just No Ads)

tv-everywhere Jan 25, 2013 - Broadcasters are clinging to an expiring era and advertisers may need to forge into the new world first. Comments

The Big Mess: Advertising and Editorial

twitter-ap Jan 11, 2013 - How the Twitter/AP mashup will further blur the lines of advertising and editorial. Comments

The Never-Ending Consideration Phase

conversion-funnel-strategies Dec 14, 2012 - The question isn't the shape of the path that consumers take, but rather the time they take and the motivations that they need to move forward. Comments

1 More Obituary for the Website

shutterstock-78264631 Nov 30, 2012 - While brands still need to provide real value, that value can come through content…and content should never be living on a remote island. Comments

The End of the TV-Centric Era

static-tv Nov 16, 2012 - How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Comments An Actual Business Model for 'Curation'?

museum-new-york Nov 2, 2012 - Finding a way to serve the consumer and the brand in a way that takes advantage of the ability to quickly gather a collection and present it in a way that is compelling Comments

Market-Advertis-Servicing, Anyone?

confused-worker Oct 18, 2012 - No matter what you're doing for a brand, you have to put it into a larger framework that understands and incorporates the non-linear way people engage with brands. Comments

The Next Newspaper Revolution

extra-extra2 Oct 5, 2012 - The biggest benefit for advertisers in this revolution is for the newspaper industry to see itself as creating relationships that keep people informed. Comments

You Need to Care About: Mobile Payments

facebook-mobile Sep 21, 2012 - Apple changes the world (on a fairly regular basis, actually) both by what it does and what it doesn't do. Comments

Facebook's Search Ads: Why Do You Hate Us?

facebookicon Aug 24, 2012 - Has Facebook simply created the next generation of the walled garden, with a promise that everything you need is inside Facebook? Comments

Is Advertising Killing the Internet?

smashing-laptop Aug 10, 2012 - Rather than thinking of advertising as presenting a message, we need to think about it as a method of building bonds between people and brands. Comments

Using Data to Drive Interactive Experiences

Jul 27, 2012 - The next generation of interactive experiences will come from the ability to dynamically access and blend two or more of these data types together. Comments

How to Tell if Your Ad Is Terrible

Jul 13, 2012 - Use this simple five-point checklist to help you determine whether or not your ad is worth anything at all. Comments

Stop 'Targeting'

Jun 29, 2012 - A new focus on targeting in media buying and creative development is misguided. Here's why. Comments

Twitter: The Only Social Network That Will Matter

Jun 15, 2012 - What does Twitter have that other social networks don't? Comments

The New Knowledge Graph

Jun 1, 2012 - A look at what Google's new knowledge Graph means for marketers. Comments

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