Marketing News & Expert Advice
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The End of the TV-Centric Era
Nov 16, 2012 - How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Comments
The New Knowledge Graph
Jun 1, 2012 - A look at what Google's new knowledge Graph means for marketers. Comments
3 Percent: Why GM's Media Spending Matters
May 18, 2012 - Why aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most? Comments
8 Pitch Scenarios (and How to Deal With Them)
May 4, 2012 - Figuring out which pitch you are in and creating a plan that will enable you to navigate the pitch successfully. Comments
$1 Billion Wasted
Apr 20, 2012 - There will always be a never-ending supply of great ideas that exist in the world and the fact of the matter is you can't buy them all. Comments
Want Attention? Take a Risk
Apr 5, 2012 - A five-step plan to build risk into your marketing programs. Comments
Incidental Advocacy: The Easiest Path to Online Word of Mouth
Mar 23, 2012 - Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artificial. Comments
Look Sharp! How Fashion Sites Are Reinventing E-Commerce
Mar 9, 2012 - Lessons in content marketing and social shopping from two stylish e-commerce sites. Comments
Replacing the Funnel With Moments
Feb 24, 2012 - How a series of moments in the purchase process can help us allow the consumer to be in control. Comments
Facebook, Google, and the Economics of Abundance
Feb 10, 2012 - You don't actually think Facebook owes you any money, do you? Comments
The Real Story of Online Advertising Spending
Jan 27, 2012 - Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline. Comments
Thread.com: An Actual Business Model for 'Curation'?
Nov 2, 2012 -
Finding a way to serve the consumer and the brand in a way that takes advantage of the ability to quickly gather a collection and present it in a way that is compelling
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Market-Advertis-Servicing, Anyone?
Oct 18, 2012 -
No matter what you're doing for a brand, you have to put it into a larger framework that understands and incorporates the non-linear way people engage with brands.
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The Next Newspaper Revolution
Oct 5, 2012 -
The biggest benefit for advertisers in this revolution is for the newspaper industry to see itself as creating relationships that keep people informed.
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You Need to Care About: Mobile Payments
Sep 21, 2012 -
Apple changes the world (on a fairly regular basis, actually) both by what it does and what it doesn't do.
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Facebook's Search Ads: Why Do You Hate Us?
Aug 24, 2012 -
Has Facebook simply created the next generation of the walled garden, with a promise that everything you need is inside Facebook?
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Is Advertising Killing the Internet?
Aug 10, 2012 -
Rather than thinking of advertising as presenting a message, we need to think about it as a method of building bonds between people and brands.
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Using Data to Drive Interactive Experiences
Jul 27, 2012 - The next generation of interactive experiences will come from the ability to dynamically access and blend two or more of these data types together. Comments
How to Tell if Your Ad Is Terrible
Jul 13, 2012 - Use this simple five-point checklist to help you determine whether or not your ad is worth anything at all. Comments
Stop 'Targeting'
Jun 29, 2012 - A new focus on targeting in media buying and creative development is misguided. Here's why. Comments
Twitter: The Only Social Network That Will Matter
Jun 15, 2012 - What does Twitter have that other social networks don't? Comments
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Adapt marketing for multiple devices
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