Marketing News & Expert Advice
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Contents Under Pressure: The New Approach to Creative
Jul 29, 2011 - We must change the language we use to describe the stuff-we-make. Comments
2011: Social Media FTW
Jan 14, 2011 - If you want followers, you have to be a leader. Comments
Are Web Apps the Future of Websites? (A: Yes)
Dec 17, 2010 - It's time to take the content and/or functionality that you have on your site and build it into a Web app. Comments
Open, Neutral, and Communal: A Commitment to Innovation
Dec 3, 2010 - The lifeblood of advertising is innovation. Comments
Social E-mail, Net Neutrality, and More: Notes From the Notebook
Nov 19, 2010 - A few thoughts on socializing e-mail, taking a stand on net neutrality, and the rising challenge of self-branding. Comments
Is SE-Over?
Nov 5, 2010 - SEO - a system once ruled by a minority holding special knowledge - is now being overturned by a crowd of people wielding small and simple tools. Comments
Engine or Destination - Which Are You?
Oct 22, 2010 - Why brands must stop thinking of themselves as destinations and start thinking of themselves as engines. Comments
I Am (Trying to Be) Harry Crane
Oct 8, 2010 -
Forget about Don Draper. Mad Men's Harry Crane was onto something big. Are you?
Comments
3 Location-Based Campaigns That Aren't Terrible
Sep 24, 2010 - How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Comments
Have We Gone Too Far With Targeting?
Sep 10, 2010 - As much as targeting has saved online advertising, it worries consumers in three big ways. Comments
Why You Need to Really Care About Touchscreens
Aug 27, 2010 - Touchscreens are the most welcome of all technologies, in that they don't make things more complex or force us to try to learn how to use them. Comments
Why @garyst3in Is My New Online Home [Update]
Jul 1, 2011 - Overlooking Twitter for Internet marketing is potentially like ignoring Google. Comments
5 Things Agencies Need to Do (But Won't)
Jun 17, 2011 - To-do items marketers and their agencies need to follow to best meet the current set of new challenges. Comments
When SERP Top Position Goes Below the Fold
Jun 3, 2011 - A look at three big challenges to the prominence of the top result on the SERP. Comments
Capitalizing on Knowsharing Behavior
May 20, 2011 - The time gap between knowing and sharing has shrunk considerably, which means the volume of opportunities to knowshare has skyrocketed. Make sure you're not missing out. Comments
Ideas Are Not Enough
Apr 22, 2011 - Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming? Comments
Nobody Gets Social Media...Yet
Apr 8, 2011 - The desire to define social media in settled absolutes is taking us in some directions that aren't allowing us to make the best decisions. Comments
The Paywall Cometh and It's Not a Big Deal
Mar 25, 2011 - A look at the ripple effects of The New York Times paywall. Comments
New Uses for Online Communities
Mar 11, 2011 - How Reddit is turning communities into creation engines. Comments
Likeable Versus Memorable?
Feb 11, 2011 - Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Comments
Mixing the Bought/Owned/Earned Cocktail
Jan 28, 2011 - Facebook's Sponsored Stories underscores why marketers must tightly integrate three media strategies. Comments
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
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April 05, 2013 -
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April 03, 2013 -
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LiveIntent
March 29, 2013
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