How to Tell if Your Ad Is Terrible

Jul 13, 2012 - Use this simple five-point checklist to help you determine whether or not your ad is worth anything at all. Comments

Stop 'Targeting'

Jun 29, 2012 - A new focus on targeting in media buying and creative development is misguided. Here's why. Comments

Twitter: The Only Social Network That Will Matter

Jun 15, 2012 - What does Twitter have that other social networks don't? Comments

The New Knowledge Graph

Jun 1, 2012 - A look at what Google's new knowledge Graph means for marketers. Comments

3 Percent: Why GM's Media Spending Matters

May 18, 2012 - Why aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most? Comments

8 Pitch Scenarios (and How to Deal With Them)

May 4, 2012 - Figuring out which pitch you are in and creating a plan that will enable you to navigate the pitch successfully. Comments

$1 Billion Wasted

Apr 20, 2012 - There will always be a never-ending supply of great ideas that exist in the world and the fact of the matter is you can't buy them all. Comments

Want Attention? Take a Risk

Apr 5, 2012 - A five-step plan to build risk into your marketing programs. Comments

Incidental Advocacy: The Easiest Path to Online Word of Mouth

Mar 23, 2012 - Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artificial. Comments

Look Sharp! How Fashion Sites Are Reinventing E-Commerce

Mar 9, 2012 - Lessons in content marketing and social shopping from two stylish e-commerce sites. Comments

Replacing the Funnel With Moments

Feb 24, 2012 - How a series of moments in the purchase process can help us allow the consumer to be in control. Comments

Facebook, Google, and the Economics of Abundance

Feb 10, 2012 - You don't actually think Facebook owes you any money, do you? Comments

The Real Story of Online Advertising Spending

Jan 27, 2012 - Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline. Comments

Think Plural

Jan 13, 2012 - It is time for strategy to move from consumer-centric to consumers-centric. Comments

'Social Media Agency': Fad or Revolution?

Dec 30, 2011 - More brands are taking social media seriously because they are not just seeking to fill a new channel with their message, but to connect more closely with their consumers. Comments

Content and Device Separate

Dec 16, 2011 - The day has arrived where content is no longer necessarily tied directly to the devices we use. Comments

A Short Guide to Ignoring Data

Dec 2, 2011 - You need to always remember that no data point is ever more important than your business goal. Comments

How to Sanely Slash Prices Like a Crazy Person

Nov 18, 2011 - Four rules that will help you cut prices for the holidays to drive business, but maintain the ongoing value that your brand has captured. Comments

An Overdue Love Letter to Search

Nov 4, 2011 - Three reasons why I truly do love search and find it fascinating and engaging. Comments

Speak to Me: Mobile, Voice, and Your Ad

Oct 21, 2011 - Will there come a day where Siri serves paid ads as a response? Comments

Talk Is Cheap: Facebook Gives Brands a New Rainbow to Chase

Oct 7, 2011 - You need to get lots of people believing in your brand and feeling emotions because of your brand...not just talking about it. Comments

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