Marketing News & Expert Advice
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Think Plural
Jan 13, 2012 - It is time for strategy to move from consumer-centric to consumers-centric. Comments
Tablets and Advertising: A Revolution in the Making
Aug 12, 2011 - For advertisers, there are two big revolutions being kicked off by the growth of tablets: one creative and the other strategic. Comments
Contents Under Pressure: The New Approach to Creative
Jul 29, 2011 - We must change the language we use to describe the stuff-we-make. Comments
Why @garyst3in Is My New Online Home [Update]
Jul 1, 2011 - Overlooking Twitter for Internet marketing is potentially like ignoring Google. Comments
5 Things Agencies Need to Do (But Won't)
Jun 17, 2011 - To-do items marketers and their agencies need to follow to best meet the current set of new challenges. Comments
When SERP Top Position Goes Below the Fold
Jun 3, 2011 - A look at three big challenges to the prominence of the top result on the SERP. Comments
Capitalizing on Knowsharing Behavior
May 20, 2011 - The time gap between knowing and sharing has shrunk considerably, which means the volume of opportunities to knowshare has skyrocketed. Make sure you're not missing out. Comments
Ideas Are Not Enough
Apr 22, 2011 - Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming? Comments
Nobody Gets Social Media...Yet
Apr 8, 2011 - The desire to define social media in settled absolutes is taking us in some directions that aren't allowing us to make the best decisions. Comments
The Paywall Cometh and It's Not a Big Deal
Mar 25, 2011 - A look at the ripple effects of The New York Times paywall. Comments
New Uses for Online Communities
Mar 11, 2011 - How Reddit is turning communities into creation engines. Comments
'Social Media Agency': Fad or Revolution?
Dec 30, 2011 - More brands are taking social media seriously because they are not just seeking to fill a new channel with their message, but to connect more closely with their consumers. Comments
Content and Device Separate
Dec 16, 2011 - The day has arrived where content is no longer necessarily tied directly to the devices we use. Comments
A Short Guide to Ignoring Data
Dec 2, 2011 - You need to always remember that no data point is ever more important than your business goal. Comments
How to Sanely Slash Prices Like a Crazy Person
Nov 18, 2011 - Four rules that will help you cut prices for the holidays to drive business, but maintain the ongoing value that your brand has captured. Comments
An Overdue Love Letter to Search
Nov 4, 2011 - Three reasons why I truly do love search and find it fascinating and engaging. Comments
Speak to Me: Mobile, Voice, and Your Ad
Oct 21, 2011 - Will there come a day where Siri serves paid ads as a response? Comments
Talk Is Cheap: Facebook Gives Brands a New Rainbow to Chase
Oct 7, 2011 - You need to get lots of people believing in your brand and feeling emotions because of your brand...not just talking about it. Comments
The Facebook Ticker: Good News for Brands
Sep 23, 2011 - Facebook's latest tweak to its interface gives brands a new way to be a part of a consumer's social life. Comments
This Is Why You Have No Friends
Sep 9, 2011 - Why brands must strive to attract a large number of fans. Comments
Poptent: Rethink Everything You Know About Ads
Aug 19, 2011 - How a crowdsource community site is stitching together two very powerful trends in video: creation and distribution. Comments
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