Marketing News & Expert Advice
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3 Location-Based Campaigns That Aren't Terrible
Sep 24, 2010 - How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Comments
Social Media Blasphemy: Advertise!
Apr 16, 2010 - It's time to start bridging the gap between our brand and our consumers through social media. It's time to embrace its power and use it to advertise. Comments
iPadvertising: What to Expect
Mar 30, 2010 - Will the iPad change the way we think of an ad, online and offline, and fixed and mobile? Comments
CAFE: Marketing Model of the Future
Mar 16, 2010 - Develop your marketing strategy with content, advocacy, fans, and engagement. Comments
Can This Rutabaga Get More Fans Than...?
Mar 2, 2010 - If your goal is to get as many people as possible to opt in to a relationship with you, stop reading this now. Comments
Open vs. Closed Systems: A Shift Continues
Feb 16, 2010 - What happens when the best traits of the Web's open and closed systems are blended? Here are four benefits. Comments
Five Statistics That Matter (and Why)
Feb 2, 2010 - A list of the five data points out there that can help to confirm or deny some of the truths that we have become accustomed to. Comments
Social Campaign Management: At Long Last
Jan 19, 2010 - A new tool is finally here for businesses that want to communicate through social media and be able to filter it: social CRM. Comments
Why AOL Will Buy Twitter
Jan 5, 2010 - Six factors that will motivate AOL and Twitter to hook up this year. Comments
The Five Biggest Mistakes in Measuring Social Media
Dec 22, 2009 - Attention world: It is now time to take social media seriously. Comments
The Loyalty Imperative: The Razor Blade has Gone Dull
Dec 8, 2009 - Consumer intimacy is the best way to solve your advertising problems. Create loyalty by engaging with consumers on a personal level. Comments
Have We Gone Too Far With Targeting?
Sep 10, 2010 - As much as targeting has saved online advertising, it worries consumers in three big ways. Comments
Why You Need to Really Care About Touchscreens
Aug 27, 2010 - Touchscreens are the most welcome of all technologies, in that they don't make things more complex or force us to try to learn how to use them. Comments
Your Marketing Data Sucks
Aug 13, 2010 - With online advertising and marketing, I think we need to ask the single most important question about research: why are we bothering? Comments
Should You Be "Friends" With Your Clients?
Jul 30, 2010 - Is the trend of checking in on someone's social media profiles going to spill over into the client world? Comments
The Art of the Deal
Jul 9, 2010 - Online bargain hunters and gatherers are converging. Comments
Wait...Why Do We Still Have Jobs?
Jun 25, 2010 - We thought by 2010 advertising would be contracting. Instead, it's become bigger than ever. Why? And how can we expand along with it? Comments
Caffeine: How Google's New Approach to Indexing the Web Changes Everything
Jun 11, 2010 - Google has overhauled the way it captures content on the Web. What does it mean for your business? Comments
What Is Real-Time Advertising?
May 28, 2010 - Four ways that advertisers, publishers, and technology providers are pushing forward with innovations in advertising. Comments
Notes on the Convergence
May 14, 2010 - Now that media platforms, media owners, and media consumers are in the same space, we can let them interact, grow, and create. Comments
An Idea So Crazy It's Brilliant
Apr 30, 2010 - Ignite your community of consumers and fans through interactive marketing, like this company did, and be amazed at the outcomes. Comments
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