The Facebook Ticker: Good News for Brands

Sep 23, 2011 - Facebook's latest tweak to its interface gives brands a new way to be a part of a consumer's social life. Comments

This Is Why You Have No Friends

Sep 9, 2011 - Why brands must strive to attract a large number of fans. Comments

Poptent: Rethink Everything You Know About Ads

Aug 19, 2011 - How a crowdsource community site is stitching together two very powerful trends in video: creation and distribution. Comments

Tablets and Advertising: A Revolution in the Making

Aug 12, 2011 - For advertisers, there are two big revolutions being kicked off by the growth of tablets: one creative and the other strategic. Comments

Contents Under Pressure: The New Approach to Creative

Jul 29, 2011 - We must change the language we use to describe the stuff-we-make. Comments

Why @garyst3in Is My New Online Home [Update]

Jul 1, 2011 - Overlooking Twitter for Internet marketing is potentially like ignoring Google. Comments

5 Things Agencies Need to Do (But Won't)

Jun 17, 2011 - To-do items marketers and their agencies need to follow to best meet the current set of new challenges. Comments

When SERP Top Position Goes Below the Fold

Jun 3, 2011 - A look at three big challenges to the prominence of the top result on the SERP. Comments

Capitalizing on Knowsharing Behavior

May 20, 2011 - The time gap between knowing and sharing has shrunk considerably, which means the volume of opportunities to knowshare has skyrocketed. Make sure you're not missing out. Comments

Ideas Are Not Enough

Apr 22, 2011 - Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming? Comments

Nobody Gets Social Media...Yet

Apr 8, 2011 - The desire to define social media in settled absolutes is taking us in some directions that aren't allowing us to make the best decisions. Comments

The Paywall Cometh and It's Not a Big Deal

Mar 25, 2011 - A look at the ripple effects of The New York Times paywall. Comments

New Uses for Online Communities

Mar 11, 2011 - How Reddit is turning communities into creation engines. Comments

Likeable Versus Memorable?

Feb 11, 2011 - Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Comments

Mixing the Bought/Owned/Earned Cocktail

Jan 28, 2011 - Facebook's Sponsored Stories underscores why marketers must tightly integrate three media strategies. Comments

2011: Social Media FTW

Jan 14, 2011 - If you want followers, you have to be a leader. Comments

Are Web Apps the Future of Websites? (A: Yes)

Dec 17, 2010 - It's time to take the content and/or functionality that you have on your site and build it into a Web app. Comments

Open, Neutral, and Communal: A Commitment to Innovation

Dec 3, 2010 - The lifeblood of advertising is innovation. Comments

Social E-mail, Net Neutrality, and More: Notes From the Notebook

Nov 19, 2010 - A few thoughts on socializing e-mail, taking a stand on net neutrality, and the rising challenge of self-branding. Comments

Is SE-Over?

Nov 5, 2010 - SEO - a system once ruled by a minority holding special knowledge - is now being overturned by a crowd of people wielding small and simple tools. Comments

Engine or Destination - Which Are You?

Oct 22, 2010 - Why brands must stop thinking of themselves as destinations and start thinking of themselves as engines. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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