Marketing News & Expert Advice
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Bright Future, No Sunglasses Required
Jun 19, 2006 - 2010: Five predictions for what the Internet will have done to life as we know it. Comments
The Beta Trend
Jul 25, 2005 - Beta releases are all the rage. Can marketers follow suit with their campaigns? Comments
The Web's Third Wave
Jul 20, 2005 - How will the consumer Web become fundamentally easier to use? That's the next question -- and challenge. Comments
Always On, Everywhere
Jun 27, 2005 - Get ready for wide-area connectivity to change the way we work and play in profound and unexpected ways. Comments
The Contextual Advertising Technology Blues
May 2, 2005 - What happens when VCs -- and BS -- converge on the hottest online advertising trend? Comments
How Will Tags Color the Web?
Apr 4, 2005 - Users are 'tagging' the Web in ever-growing numbers. Are they creating more order or more chaos? Comments
Marketing to Virtual Me
Mar 7, 2005 - Computers link us to virtual worlds and let us live virtual lives. If you want to market to virtual me, you must play by the virtual world's rules. Comments
Being Digital Is Being Virtual
Feb 7, 2005 - We all know nobody knows you're a 'dog' on the Internet. Now, nobody knows where that 'dog' is. Comments
The Web's Third Wave
Jan 10, 2005 - How will the consumer Web become fundamentally easier to use? That's the next question -- and challenge. Comments
Silicon Valley: "What's Next?"
Dec 13, 2004 - Who will be the next Google? Comments
Why Customer Marketing Fails
Nov 15, 2004 - Ten years on, and most e-mail marketing programs still suck. Here’s why. Comments
Clip, Collect, and Share
May 1, 2006 - People are genetically programmed to hunt and collect. Prepare for all types of information to take on more of a life of its own. Comments
Bits Also Want To Be Free
Apr 3, 2006 - Are storage services the next Internet commodity? Comments
Can You Manage a Mob?
Mar 6, 2006 - If there's a mob on the street, do you stay inside? Or do you join them? Comments
The Read-Write Web
Feb 6, 2006 - Want to see the future of the Web? Just look at your e-mail. Comments
Yoogle's Digital Bill of Rights
Jan 9, 2006 - A fictional company offers its users a bill of rights. Should you give your users one, too? Comments
Digital Sharing: An Unavoidable Force
Dec 12, 2005 - Does your organization at least dabble in sharing and with letting customers easily remix and share your content? Comments
Web 2.0: Upgrade or Revolution?
Nov 14, 2005 - Do you really need another personal home page? With new disruptive standards and technologies and a strong focus on openness and sharing, we can do better than upgrades. Join the revolution! Comments
Who Will You Listen To?
Oct 17, 2005 - More channels and more sources of information exist than ever. Who do you listen to? Equally important, who listens to you? Comments
Is Copyright Wrong?
Sep 19, 2005 - The debate over what is good copyright protection and what limits innovation, commerce, and learning in the world of bits has only just begun. Comments
Community Rules
Aug 22, 2005 - The consumer Web is a cool place to hang out. But be advised: the rules of advertising are changing. Comments
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