The Customization Economy: Myth or Reality?

Oct 18, 2004 - The customization economy train is running down the tracks. Are you on it? Comments

How Does Open Source Technology Affect Marketing?

Sep 20, 2004 - Open source software is changing the rules for IT. Next, it will change the rules for marketing. Comments

Open-Source Marketing

Aug 23, 2004 - What if marketing materials were published with a Creative Commons license, encouraging, rather than prohibiting, derivative works? Comments

"Kerry for President" as a Corporate Message?

Jul 26, 2004 - The Internet is having the greatest effect on politics since television. What happens when a brand is associated with censorship or repression speech? Comments

Location, Location, Location

Jun 28, 2004 - Think location doesn't matter in cyberspace? Well, get ready for customers who demand you know where they are. Comments

SuperGoogle: When All Is Known

May 3, 2004 - Toward a new debate on privacy. Comments

Geotargeted Search and E-Mail Indexing

Apr 5, 2004 - Google's geotargeted search and GMail offer lots of potential... and raise plenty of questions. Comments

Anonymity Is Dead. Long Live Pseudonymity

Mar 8, 2004 - Anonymity lets spammers flourish. Accountability puts them in check. Pseudonymity bridges the gap. Comments

Putting Their Stamp on E-Mail

Feb 9, 2004 - Microsoft and Yahoo! want e-mail 'postage.' The pros, the cons, andthe caveats. Comments

Get Ready for Class Discrimination

Jan 12, 2004 - A new class of e-mail. Comments

Will Uncle Sam CAN SPAM?

Dec 8, 2003 - Will the CAN-SPAM Act reduce the amount of e-mail in your inbox? Comments

Don't Rent, Don't Sell

Nov 10, 2003 - List rental ROI: Zero (or worse). Comments

I Know What You Sent Last Summer

Oct 13, 2003 - The Terminator is powerless to stop spam. It's up to the major ISPs to make the next move toward a solution. Comments

Who Owns Digital You?

Sep 8, 2003 - Soon, 'they' will know what you do, what you buy, and what you say. Is that data yours? Or theirs? Comments

Go Wireless, It's on Intel

Aug 25, 2003 - The chip maker will provide free Wi-Fi access via thousands of U.S. hotspots during a Sept. 25 publicity event dubbed 'One Unwired Day.' Comments

If I Were a Spammer

Aug 11, 2003 - Fraudulent e-mail offers lessons, and not just in swindling techniques. Comments

Save the Customer Attention Ecosystem

Jul 14, 2003 - Customer attention is a finite resource. Relevance can redeem a fragile, threatened, polluted ecosystem. Comments

A Letter From One of Your Exes

Jun 9, 2003 - Breaking up is hard to do. A 'Dear John' letter from a once-loyal customer. Comments

Performance Monitoring: The Missing Link

May 12, 2003 - The two critical weapons of the anti-spam arsenal. Comments

Shine a Light on Spammers

Apr 14, 2003 - Accountability and identity can end the spam scourge. Comments

Mandating Permission Won't Solve Spam

Mar 10, 2003 - Holding bulk e-mailers accountable is the only way to make a dent in the problem. Comments

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