Marketing News & Expert Advice
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Social Media a Meh for E-Commerce Traffic
May 23, 2013 - Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. Comments
Search Spending Grows But CPCs Flat, Kenshoo Says
Apr 25, 2013 -
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
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Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’
Apr 24, 2013 -
How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways.
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Networks and Marketers May Profit From Google Affiliate Network Shutdown
Apr 18, 2013 -
Google's exit could be good news for competitive affiliate networks and affiliate program management companies.
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Borrell: There's Money in Local Media
Apr 18, 2013 -
Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates.
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Digital Proxies Hype Addictive Qualities of Black Ops Map Pack
Apr 17, 2013 -
Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer, a digital proxie who offers to take over a fan's life, allowing him more time to play the game.
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Wanderful Brings Social Shopping to Newspapers
Apr 15, 2013 -
No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online...
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Should Marketers Fear the Cookie Apocalypse?
Apr 11, 2013 -
Marketers have until June to get over cookies, a digital advertising executive said earlier this week.
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Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace
Apr 10, 2013 -
AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for...
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Adobe Primetime Offers Modular TV Tools
Apr 10, 2013 -
Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers.
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Can Native Ads Scale?
Apr 9, 2013 -
Can the industry move beyond hand-crafted placements to get the scale marketers need?
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Sports Marketer Van Wagner Moves Into Digital Video
May 21, 2013 -
Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the company said on Friday.
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Top 5 Most Socially Devoted Brands on Twitter [Survey]
May 20, 2013 -
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles.
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Hanes Uses Destruction to Send Soft Message
May 15, 2013 -
Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer...
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BloomReach Gives View of Content Quality
May 14, 2013 -
BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job.
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LinkedIn at 10: Identity Crisis?
May 13, 2013 -
LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone?
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Roadside Ads to Be Part of Integrated Campaigns
May 10, 2013 -
G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways.
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Kayak Launches First Global Ad Campaign
May 8, 2013 -
With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial.
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MasterCard Uses Social Intelligence to Tweak MasterPass Offering
Apr 30, 2013 -
MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media.
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Havas Teams With DG for TV/Digital Delivery
Apr 30, 2013 -
Havas Media and DG will deliver an integrated solution for online and television campaign management.
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Google Receives Viewability Accreditation
Apr 29, 2013 -
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
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