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Mountain Dew Brand Publishing Success Opens Door to Third-Party Ads

Dec 11, 2013 - Mountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com. Comments

Nissan Asks New Yorkers to Say #HailYes to New Taxis

ny-taxi-hail-yes-01 Dec 10, 2013 - A campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow. Comments

Manischewitz Looks to Thanksgivukah for Market Expansion

thanksgivukah-rap-battle-parody-youtube Nov 27, 2013 - Manischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especially its healthy chicken broth. Comments

Dove Tops List of Most Shared Video Ads

poopourri-2 Nov 22, 2013 - Dove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to the Unruly Viral Video Chart. It was the most-viewed online video ad of all time. Comments

Dreamforce 2013: Benioff and Mayer Talk Mobile

marissa-dreamforce Nov 21, 2013 - Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce also rolled out a new platform focusing on mobile. Comments

Ford Scores 8.76% CTR on Test of Gamified CAPTCHA Alternative

ford-logo Nov 13, 2013 - A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hours of brand interaction. Comments

Mobile Making Thanksgiving Prime Holiday Shopping Day

usonlinesalesprediction Nov 7, 2013 - Retail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cyber Monday, according to a new report from Adobe Analytics. Comments

Social Logins: Facebook May Not Be Too Big to Fail

gigyasociallogin1 Nov 1, 2013 - New research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-commerce sites. Comments

Retailers, YouTube and Holiday Shopping: Amp the Emotion

snapfish-screenshot-for-youtube Oct 29, 2013 - YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Comments

Adobe Says Social Media Changing Retail Marketplace

adobe-social-engagement Oct 28, 2013 - Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Comments

Yahoo Bing SEM Outperforms Google for Auto Vertical

bing-buying-power Oct 21, 2013 - Haystak Digital Marketing says the Yahoo Bing Network achieves higher conversion rates with lower cost-per-conversion for its independent auto dealer customers. Comments

Cheez-It to Smart Car: We're Better Together

cheez-it-car Oct 18, 2013 - Cheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on Vine. Comments

How Starbucks' #ComeTogether Political Petition Could Have Been Better

starbucks1 Oct 16, 2013 - Starbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing. Comments

Adobe Upgrades Analytics to Measure Apps and Find Anomalies

adobe-analytics Oct 15, 2013 - Adobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights. Comments

Urban Outfitters App Deepens Digital Connection With Customers

urbanoutfittersapp Oct 15, 2013 - Urban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand. Comments

Skype to Roll Out Rich Media and Android Advertising

Skype logo Sep 19, 2013 - Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months. Comments

IBM Digital Experience: An "Umbrella Thought" Story

IBM logo Jul 31, 2013 - IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications for customers, employees and business partners. Comments

Brands Milk #RoyalBaby Mania

kingbaby-royal-family-2 Jul 25, 2013 - #RoyalBaby is the biggest advertunity since the Super Bowl, and companies on both sides of the pond are trying to get a glow via social media, the quick and easy alternative to advertising. Comments

RBC Goes Back to School

rbc-bank Jul 22, 2013 - RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Comments

Inside Walmart Canada's Multi-Channel Pub Strategy

walmart-live-better Jul 22, 2013 - Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Comments

Myrtle Beach Creates Digital Lead-Gen Machine

myrtlebeach Jul 18, 2013 - With 60 percent of Myrtle Beach Area Convention and Visitors Bureau's budget devoted to Google search and display, VisitMyrtleBeach.com lures new prospects and then sends the traffic on to hotels and attractions for conversion. Comments

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