Home › Susan Kuchinskas

screen-shot-ooyala

Ooyala Lets ESPN Embed Video in Tweets

Susan Kuchinskas  |  Video

Jan 25, 2013 - Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, analytics and monetization. The new functionality lets Ooyala customers quickly embed clickable clips into tweets for instant playback. Comments

Susan Kuchinskas  |  Social Media

Unmetric Lets Agencies Identify Social Media Gaps

timeline-of-black-friday-posts-unmetric Dec 17, 2012 - Unmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which calls itself a social media benchmarking company, has clients including Subway, Citibank, Campbell’s... Comments

Susan Kuchinskas  |  Social Media

Capital One Opens Up 12 Days of Pinterest

capone-unwrapped-teaser-image-v01-03-jpg Dec 12, 2012 - Capital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand. Comments

Susan Kuchinskas  |  Publishing

Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego

UTs Dec 12, 2012 - U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, thanks to a monetization strategy with analytics at its center. Comments

Susan Kuchinskas  |  Mobile

TRUSTe Powers Privacy for Millennial Mobile Ads

trustee Dec 11, 2012 - Data privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millennial Media will integrate TRUSTed Mobile Ads directly into its own platform and begin delivering data... Comments

Susan Kuchinskas  |  Marketing

Millennial Brain Responds Differently to Digital Media

neurofocus Dec 11, 2012 - Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may actually function differently. Comments

Susan Kuchinskas  |  Social Media

Could Atlas Make Facebook a Media Powerhouse?

facebook-homepage Dec 10, 2012 - Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could this really change online advertising? Comments

Susan Kuchinskas  |  Ad Industry Metrics

Mazda Seeks Ungettables at Gas Pump

ungettables-infographic-1 Dec 7, 2012 - Outcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up at – the gas pump. Comments

Susan Kuchinskas  |  Mobile

Mobile Ad for Black Ops Puts Gamers in the Picture

callofduty Dec 6, 2012 - Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it. Comments

Susan Kuchinskas  |  Social Commerce

Old Navy Says 'Deck the Web'

dtw3 Dec 5, 2012 - At midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a web page with iconic images. Comments

Susan Kuchinskas  |  Analyzing Customer Data

40% of Brands Using DMPs But Emphasize Internal Data

bluekai-1 Dec 4, 2012 - A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ones. An additional 30 percent said they would implement a DMP in 2013, according to a report released... Comments

Susan Kuchinskas  |  Ad Industry Metrics

New Insight on Women's Video Views Revealed

tbmg-device2 Jan 23, 2013 - A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Comments

Susan Kuchinskas  |  Mobile

X Games Redesign Creates 100% Viewable Impressions

xgames-com-1 Jan 22, 2013 - ESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also released a new X Games mobile app that will provide second-screen companion features to be used while... Comments

Susan Kuchinskas  |  Strategies

Outrider Canada Rebrands as Catalyst Canada

agency-photo Jan 17, 2013 - GroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The move aligns the search agency's branding with others in the portfolio. Comments

Susan Kuchinskas  |  Strategies

The Clock Is Ticking for Diesel

days-to-live Jan 16, 2013 - In this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency about minutes ticking away. Comments

Susan Kuchinskas  |  Social Commerce

Groupon Extends Payments Service as Rivalry Grows

android-phone-with-swiper Jan 15, 2013 - Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants app. The payments service was released for iPhone in the fall of 2012. Comments

Susan Kuchinskas  |  Mobile

Google's Field Trip App Adds Deals From Scoutmob

field-trip-map-naanstop Jan 14, 2013 - Scoutmob has partnered with Google's Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discounts, and freebies from businesses nearby. Comments

Susan Kuchinskas  |  Strategies

Xbox NUads Show High Engagement With Polls

nuads Jan 8, 2013 - Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Comments

Susan Kuchinskas  |  Social Media

Jell-O Aims to Save World From Dec. 21 Apocalypse

diet-eat-mayans-apocalypse-jell-o-ecards-someecards Dec 19, 2012 - If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Comments

Susan Kuchinskas  |  Marketing

The Story Behind BMW's Road Home Campaign

arrival-driveway-shot Dec 18, 2012 - BMW of North America was looking for quick hits in social media. Its agency, Kirshenbaum Bond Senecal + Partners (KBS+), delivered a masterpiece. Comments

Susan Kuchinskas  |  Social Commerce

Pin-Commerce vs. Facebook Gifts

facebookvspinterest Dec 18, 2012 - Facebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts, retailers need a national or even global footprint, as well as massive logistics capabilities. On... Comments

‹ Previous

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

More newsletter options

MOST READ

  1. 15 Types of Email Marketing Tests You Should Be Doing
  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!
  3. 5 Mistakes Killing Your Marketing
  4. What Marketers Expect From Facebook's 'New Home on Android'
  5. Gigya and Janrain Partner With Google+ for Social Sign-In

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy