Marketing News & Expert Advice
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LinkedIn at 10: Identity Crisis?
May 13, 2013 - LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? Comments
Wanderful Brings Social Shopping to Newspapers
Apr 15, 2013 -
No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online...
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Should Marketers Fear the Cookie Apocalypse?
Apr 11, 2013 -
Marketers have until June to get over cookies, a digital advertising executive said earlier this week.
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Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace
Apr 10, 2013 -
AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for...
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Adobe Primetime Offers Modular TV Tools
Apr 10, 2013 -
Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers.
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Can Native Ads Scale?
Apr 9, 2013 -
Can the industry move beyond hand-crafted placements to get the scale marketers need?
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Gigya and Janrain Partner With Google+ for Social Sign-In
Apr 3, 2013 -
Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems.
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Pinterest Redesign Enables Discovery
Mar 22, 2013 -
The online look book has a new look: Pinterest redesigned itself to make discovery easier.
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Capri Sun Invites Kids on Epic Adventure
Mar 20, 2013 -
The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids.
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The Search Agency Automates SEM for SMBs
Mar 19, 2013 -
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so.
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Mobile Searchers Take Action
Mar 13, 2013 -
Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports.
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Roadside Ads to Be Part of Integrated Campaigns
May 10, 2013 -
G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways.
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Kayak Launches First Global Ad Campaign
May 8, 2013 -
With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial.
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MasterCard Uses Social Intelligence to Tweak MasterPass Offering
Apr 30, 2013 -
MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media.
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Havas Teams With DG for TV/Digital Delivery
Apr 30, 2013 -
Havas Media and DG will deliver an integrated solution for online and television campaign management.
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Google Receives Viewability Accreditation
Apr 29, 2013 -
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
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Search Spending Grows But CPCs Flat, Kenshoo Says
Apr 25, 2013 -
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
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Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’
Apr 24, 2013 -
How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways.
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Networks and Marketers May Profit From Google Affiliate Network Shutdown
Apr 18, 2013 -
Google's exit could be good news for competitive affiliate networks and affiliate program management companies.
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Borrell: There's Money in Local Media
Apr 18, 2013 -
Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates.
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Digital Proxies Hype Addictive Qualities of Black Ops Map Pack
Apr 17, 2013 -
Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer, a digital proxie who offers to take over a fan's life, allowing him more time to play the game.
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