Marketing News & Expert Advice
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Adobe Primetime Offers Modular TV Tools
Apr 10, 2013 - Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Comments
Brands Move to Newsroom Model
Feb 27, 2013 -
If you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the 30-second spot in favor of original content with the cachet of journalistic enterprises.
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Facebook Exchange Proves Its Mettle: Adobe
Feb 20, 2013 -
With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe.
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Will Marin's IPO Let It Buy an Ad Server?
Feb 20, 2013 -
Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering.
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Toyota Test Drives Ad Unit on Weather Channel App
Feb 19, 2013 -
The Weather Company released a redesigned version of The Weather Channel app for Android yesterday.
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Is Valentine's Day All About the Chocolate?
Feb 14, 2013 -
Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively...
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Portals and Social Undervalued in Conversions: Aggregate Knowledge
Feb 14, 2013 -
Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge.
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Marin Logs State of Global Search Marketing
Feb 12, 2013 -
The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software.
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Web-fomercials Move Product for Ball Home Canning
Feb 11, 2013 -
TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double...
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Expedia App Imbues Travel Pix with Emotion
Feb 4, 2013 -
The latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Earth flyovers.
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FTC Acts on Privacy as Rogue Apps Proliferate
Feb 1, 2013 -
The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA).
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Can Native Ads Scale?
Apr 9, 2013 -
Can the industry move beyond hand-crafted placements to get the scale marketers need?
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Gigya and Janrain Partner With Google+ for Social Sign-In
Apr 3, 2013 -
Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems.
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Pinterest Redesign Enables Discovery
Mar 22, 2013 -
The online look book has a new look: Pinterest redesigned itself to make discovery easier.
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Capri Sun Invites Kids on Epic Adventure
Mar 20, 2013 -
The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids.
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The Search Agency Automates SEM for SMBs
Mar 19, 2013 -
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so.
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Mobile Searchers Take Action
Mar 13, 2013 -
Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports.
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Adobe to Pinterize New Marketing Suite
Mar 7, 2013 -
Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest.
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RadioShack and Adidas Find Store Locators Ring Up Sales
Mar 4, 2013 -
These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register.
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Grey Poupon's Spot-On Social Media Strategy
Mar 1, 2013 -
After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minute strategy to spread the spot and brand all over via social media.
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Native App Drives Engagement for Chevy
Feb 28, 2013 -
Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s...
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