Failed Publicis-Omnicom Merger Leaves Nobody Mourning

May 12, 2014 - The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual. Comments

Radian6 and Buddy Media United as Social Studio

social-network-shutterstock-152259065 May 6, 2014 - The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Comments

ShareThis Calculates Cash Value of a Share

shutterstocksharthis Apr 30, 2014 - Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Comments

Financial Institutions Face Analytics Challenges

e-banking Apr 29, 2014 - Although financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to other sectors. Comments

Netflix Moves to Content Marketing, but is it Marketing Content?

netflix-logo Apr 25, 2014 - As the service moves from word of mouth marketing to brand advertising, is it missing out on social media opportunities? Comments

Mobile and Measurement Give Facebook a Winning Q1

facebook-icon Apr 24, 2014 - Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Comments

IBM's Watson Invests in Fluid for E-Commerce Play

ecommerce2 Apr 24, 2014 - IBM's Watson and Fluid's first application for North Face will create a virtual shopping assistant. Comments

Facebook Still Tops for Advertisers, Adobe Says

Facebook thumbs up Apr 22, 2014 - Facebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe. Comments

Lancôme Gives Points for Social Media in New Loyalty Program

lancome-lipsticks-phone Apr 21, 2014 - Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Comments

Is Bitcoin the Future of E-Commerce?

bitcoin2-5 Apr 16, 2014 - These days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce? Comments

HowAboutWe Campaign Shows Twitter Maturity

Twitter Logo Apr 14, 2014 - Online dating site HowAboutWe's geo- and interest-targeting on Twitter has been shown to improve results, while a great offer doesn't hurt, either. Comments

Segmented Social Marketing Grows MGM Revenues by 300 Percent

mgm-grand-hotel Apr 11, 2014 - Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues 300 percent over the last three years. Comments

Happy 10th Birthday, Gmail!

gmailbygoogle Apr 1, 2014 - Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers. Comments

Thismoment Lets Brands Create Content Playlists

thismoment-playlist-content-cloud Mar 28, 2014 - Thismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the company calls them. Comments

Adobe Aims for Unity in Brand Assets and Customer Profiles

Adobe Marketing Cloud New Core Services Mar 25, 2014 - The major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets, marketing work flows, and Adobe products. Comments

inPowered Makes Adicles Platform Free

inpowered-on-facebook Mar 4, 2014 - inPowered goes out to find independent third-party content that mentions a brand, turns it into ad units, and then distributes those. Turning third-party articles into ads is more credible, the company says. Comments

Paid and Earned Media Unite for Award-Winning Oscars Performance

oscarsselfie Mar 3, 2014 - Hollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Comments

Geico and Amazon's Long Game

amazonpilotsgeico Feb 27, 2014 - Geico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says. Comments

LinkedIn Expands Business Blogging Platform

linkedin-logo Feb 24, 2014 - If you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all users, so that anyone with an account can share their original writing within their networks. Comments

How Brands Harness Instagram for Picture Power

instagram-logo Feb 13, 2014 - A new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving toward the visual. Comments

Klout Quietly Tests Native Ad Product Amid Reports of Its Sale to Lithium

Klout logo Feb 11, 2014 - The company has conducted an initial test of native advertising in its new feed feature, and achieved what it deemed to be "great" results. At the same time, Klout is reportedly being sold to Lithium Technologies. Comments

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