Marketing News & Expert Advice
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Marin Logs State of Global Search Marketing
Feb 12, 2013 - The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software. Comments
Groupon Extends Payments Service as Rivalry Grows
Jan 15, 2013 -
Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants app. The payments service was released for iPhone in the fall of 2012.
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Google's Field Trip App Adds Deals From Scoutmob
Jan 14, 2013 -
Scoutmob has partnered with Google's Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discounts, and freebies from businesses nearby.
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Xbox NUads Show High Engagement With Polls
Jan 8, 2013 -
Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota.
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Jell-O Aims to Save World From Dec. 21 Apocalypse
Dec 19, 2012 -
If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not.
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The Story Behind BMW's Road Home Campaign
Dec 18, 2012 -
BMW of North America was looking for quick hits in social media. Its agency, Kirshenbaum Bond Senecal + Partners (KBS+), delivered a masterpiece.
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Pin-Commerce vs. Facebook Gifts
Dec 18, 2012 -
Facebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts, retailers need a national or even global footprint, as well as massive logistics capabilities. On...
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Unmetric Lets Agencies Identify Social Media Gaps
Dec 17, 2012 -
Unmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which calls itself a social media benchmarking company, has clients including Subway, Citibank, Campbell’s...
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Capital One Opens Up 12 Days of Pinterest
Dec 12, 2012 -
Capital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand.
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Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego
Dec 12, 2012 -
U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, thanks to a monetization strategy with analytics at its center.
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TRUSTe Powers Privacy for Millennial Mobile Ads
Dec 11, 2012 -
Data privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millennial Media will integrate TRUSTed Mobile Ads directly into its own platform and begin delivering data...
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Web-fomercials Move Product for Ball Home Canning
Feb 11, 2013 -
TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home canning products produced five online infomercial/flash sale events last year, and it said it will double...
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Expedia App Imbues Travel Pix with Emotion
Feb 4, 2013 -
The latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Earth flyovers.
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FTC Acts on Privacy as Rogue Apps Proliferate
Feb 1, 2013 -
The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA).
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Adobe Sees Super Bowl Mobile Video Doubling
Jan 30, 2013 -
A Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adobe said that mobile video viewing will double on Super Bowl Sunday this year.
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IBM Makes Signet Sites Shine
Jan 28, 2013 -
IBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led to a 49 percent increase in online sales during the 2012 holiday season, compared to the same period...
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Ooyala Lets ESPN Embed Video in Tweets
Jan 25, 2013 -
Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, analytics and monetization. The new functionality lets Ooyala customers quickly embed clickable clips...
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New Insight on Women's Video Views Revealed
Jan 23, 2013 -
A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video.
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X Games Redesign Creates 100% Viewable Impressions
Jan 22, 2013 -
ESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also released a new X Games mobile app that will provide second-screen companion features to be used while...
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Outrider Canada Rebrands as Catalyst Canada
Jan 17, 2013 -
GroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The move aligns the search agency's branding with others in the portfolio.
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The Clock Is Ticking for Diesel
Jan 16, 2013 -
In this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency about minutes ticking away.
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