Marketing News & Expert Advice
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Aggregate Knowledge Lets Advertisers See 'What If?'
Dec 3, 2012 - Aggregate Knowledge has added new features to its Media Intelligence Platform that lets marketers see what the results of media spending adjustments would be before they pull the trigger. Comments
QR and NFC Help Rock the Youth Vote
Nov 6, 2012 -
What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while...
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Rdio Provides Musical Reactions in BuzzFeed Campaign
Oct 26, 2012 -
BuzzFeed, provider of highly integrated and branded content for sponsors, launches a streaming music campaign.
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Heat Map Study Shows Politics Influences Ad Focus
Oct 24, 2012 -
Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content.
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Amobee in Ad Deal With Personal Argentina
Oct 24, 2012 -
Mobile ad platform Amobee has added Personal Argentina, the largest mobile network operator in Argentina, to its stable of customers.
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One Share = $4.20, According to Eventbrite
Oct 23, 2012 -
Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny.
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Bazaarvoice: Twitter Moves Stocks, Answers Move Merch
Oct 19, 2012 -
Last week Bazaarvoice announced the launch of a new version of its Connections social commerce service, and followed up with a study showing that Twitter chatter has little correlation with search behavior.
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John Berg of Swirl: Brands Should Do, Not Say
Oct 15, 2012 -
A discussion about why brands need to move beyond advertising.
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The Pinterization of E-Commerce
Oct 11, 2012 -
More online merchants are incorporating hunting/gathering of products on their sites.
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USA Today to Use ComScore Viewability Metrics
Oct 5, 2012 -
USA Today is an early adopter among big site publishers of the viewable impressions metric.
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Forbes Embraces Custom Brand Content With Social Video Play
Oct 3, 2012 -
The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on its new BrandVoice platform.
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Social Buzz Finds Shoppers Psyched for Holidays
Nov 30, 2012 -
In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch.
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Agency Vets Launch TEN For 'Do Brands'
Nov 29, 2012 -
Richard Lent, founder and CEO of AgencyNet, and Ari Merkin, former Crispin Porter + Bogusky (CB+B) executive creative director, announced the formation of TEN, saying they'll bring a new model to digital marketing.
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New Mobile Ad Network Targets Multi-Cultural Audience
Nov 28, 2012 - Briabe Mobile has launched America-Next, a mobile ad network focused on African Americans, Hispanics and Asian Americans. With an emphasis on Millennials - consumers 13 to 34 years old - America-Next will deliver ads in a variety of formats into mobile... Comments
Venture Capitalists' Dollars Flow Into Ad Tech
Nov 21, 2012 -
Venture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perform better and let marketers do more with less, a very old-school value.
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A Week of Black Fridays
Nov 20, 2012 -
Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hello to a week of Black Fridays.
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Longer Online Videos Beg for New Ad Strategy
Nov 20, 2012 -
Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala.
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Skype Aims for Premium Ad "Experiences"
Nov 16, 2012 -
Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013.
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Beta of Adobe Primetime Pulls Together Video, Ads, Analytics
Nov 15, 2012 -
Adobe releases beta versions of major components of Primetime, a platform to publish and monetize broadcast TV content in a world of mobility and device fragmentation.
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Coupons Drive Mobile Holiday Shopping, SessionM Says
Nov 14, 2012 -
SessionM provides a mobile advertising and loyalty platform designed to increase retention and usage of mobile apps and content via social media features.
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Wishpond Powers Social Media for Walmart Carrier Classic
Nov 8, 2012 -
Walmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 10 million viewers on ESPN last year, thanks in part to heavy use of traditional media to advertise...
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