How Starbucks' #ComeTogether Political Petition Could Have Been Better

Oct 16, 2013 - Starbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing. Comments

Adobe Upgrades Analytics to Measure Apps and Find Anomalies

adobe-analytics Oct 15, 2013 - Adobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights. Comments

Urban Outfitters App Deepens Digital Connection With Customers

urbanoutfittersapp Oct 15, 2013 - Urban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand. Comments

Skype to Roll Out Rich Media and Android Advertising

Skype logo Sep 19, 2013 - Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months. Comments

IBM Digital Experience: An "Umbrella Thought" Story

IBM logo Jul 31, 2013 - IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications for customers, employees and business partners. Comments

Brands Milk #RoyalBaby Mania

kingbaby-royal-family-2 Jul 25, 2013 - #RoyalBaby is the biggest advertunity since the Super Bowl, and companies on both sides of the pond are trying to get a glow via social media, the quick and easy alternative to advertising. Comments

RBC Goes Back to School

rbc-bank Jul 22, 2013 - RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Comments

Inside Walmart Canada's Multi-Channel Pub Strategy

walmart-live-better Jul 22, 2013 - Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Comments

Myrtle Beach Creates Digital Lead-Gen Machine

myrtlebeach Jul 18, 2013 - With 60 percent of Myrtle Beach Area Convention and Visitors Bureau's budget devoted to Google search and display, lures new prospects and then sends the traffic on to hotels and attractions for conversion. Comments

Triggering Unruly Emotions Key to Video Sharing

unruly-video Jul 10, 2013 - Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to share them. Comments

Solve Media Lifts Brand Awareness for Unilever

wish-bone-iphone-hed-2013 Jul 1, 2013 - Solve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps. Comments

'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

idol-dlt-screen-1 Jun 27, 2013 - Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. Comments

Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content

martin-clark Jun 20, 2013 - MailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own addictive site. Comments

Caesars Entertainment Unifies Digital Properties and Business Practices

caesars-dot-com Jun 14, 2013 - In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment. Comments

Tweets Worth $20.37 on Average

sumall-1 Jun 13, 2013 - While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to the bottom line. Comments

Zyrtec: Get Outside After You Play This Game

furtec May 29, 2013 - Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Comments

Q&A: Accenture Interactive's Glen Hartman Wants to Move Beyond Campaigns

glen-hartman-headshot May 27, 2013 - ClickZ spoke with Glen Hartman, global managing director of digital consulting at Accenture Interactive, to ask him about his company's ambitions, creative and otherwise, and whether Accenture Interactive is muscling into agency territory. Comments

Google Lets Brands Instantly Benchmark Ads

largenewgooglelogofinalflat-a May 24, 2013 - Google says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant data points. Comments

Responsys Interact Provides Cross-Channel Profiles, Prefs

responsy-interact May 24, 2013 - Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. Comments

Social Media a Meh for E-Commerce Traffic

monetate-pinterest-growth May 23, 2013 - Is social media a source of traffic to e-commerce sites and are these platforms capable of generating substantial purchase conversions? Comments

Sports Marketer Van Wagner Moves Into Digital Video

vanwagner May 21, 2013 - Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the company said on Friday. Comments

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