walmart-live-better

Inside Walmart Canada's Multi-Channel Pub Strategy

Jul 22, 2013 - Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Comments

Myrtle Beach Creates Digital Lead-Gen Machine

myrtlebeach Jul 18, 2013 - With 60 percent of Myrtle Beach Area Convention and Visitors Bureau's budget devoted to Google search and display, VisitMyrtleBeach.com lures new prospects and then sends the traffic on to hotels and attractions for conversion. Comments

Triggering Unruly Emotions Key to Video Sharing

unruly-video Jul 10, 2013 - Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to share them. Comments

Solve Media Lifts Brand Awareness for Unilever

wish-bone-iphone-hed-2013 Jul 1, 2013 - Solve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps. Comments

'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

idol-dlt-screen-1 Jun 27, 2013 - Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. Comments

Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content

martin-clark Jun 20, 2013 - MailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own addictive site. Comments

Caesars Entertainment Unifies Digital Properties and Business Practices

caesars-dot-com Jun 14, 2013 - In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment. Comments

Tweets Worth $20.37 on Average

sumall-1 Jun 13, 2013 - While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to the bottom line. Comments

Zyrtec: Get Outside After You Play This Game

furtec May 29, 2013 - Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Comments

Q&A: Accenture Interactive's Glen Hartman Wants to Move Beyond Campaigns

glen-hartman-headshot May 27, 2013 - ClickZ spoke with Glen Hartman, global managing director of digital consulting at Accenture Interactive, to ask him about his company's ambitions, creative and otherwise, and whether Accenture Interactive is muscling into agency territory. Comments

Google Lets Brands Instantly Benchmark Ads

largenewgooglelogofinalflat-a May 24, 2013 - Google says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant data points. Comments

Responsys Interact Provides Cross-Channel Profiles, Prefs

responsy-interact May 24, 2013 - Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. Comments

Social Media a Meh for E-Commerce Traffic

monetate-pinterest-growth May 23, 2013 - Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. Comments

Sports Marketer Van Wagner Moves Into Digital Video

vanwagner May 21, 2013 - Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the company said on Friday. Comments

Top 5 Most Socially Devoted Brands on Twitter [Survey]

Top 5 Socially Devoted US Brands on Twitter May 20, 2013 - Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles. Comments

Hanes Uses Destruction to Send Soft Message

hanessoftenblow May 15, 2013 - Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer... Comments

BloomReach Gives View of Content Quality

bloomreach-dashboard May 14, 2013 - BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job. Comments

LinkedIn at 10: Identity Crisis?

linkedin-pages May 13, 2013 - LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? Comments

Roadside Ads to Be Part of Integrated Campaigns

vdot-511 May 10, 2013 - G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways. Comments

Kayak Launches First Global Ad Campaign

kayak-carnival May 8, 2013 - With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial. Comments

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

masterpass Apr 30, 2013 - MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Comments

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