Marketing News & Expert Advice
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Google AdWords Video Launches, Facebook Misses Q1
Keeping track of changes in search and social.
Goodbye Keywords? Google Gets Semantic
If Google and Bing get good at semantic search, we may actually see a shift back to natural language search queries.
Does LinkedIn Have an Invalid Click Problem?
Just like with PPC search, you have to be aware of the issues of click quality on your social platforms.
9 Reasons to Outsource PPC Search Marketing
Is search marketing a core competency at your company? It may not be.
Google's Screenwise Research Business
Google's launch of Screenwise may signal a move to go into the research business. Should comScore and Nielsen be worried?
Solving the Mystery of Google's Q4 CPC Drop
An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011.
Google+, Yang Out @ Yahoo, and PIPA/SOPA
If you thought things were stabilizing in the world of search and online marketing, think again.
Can Scott Thompson Reclaim Yahoo's Glory?
Yahoo's fate as a search engine is important to marketers for these two reasons.
How to Run Profitable Tablet-Focused PPC Search Campaigns
The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this?
Manage Your PPC Search the Steve Jobs Way
Six things you can "tweak" in a paid search campaign.
5 Reasons PPC Search Beats PPC Social
Is social media fatigue setting in?
7 Best Practices for Using Google's Bid-Per-Call in AdWords
Are mobile search-initiated calls important to your business? Consider this new offering.
Google+ and +1
Google is trying to out-Facebook Facebook, using the power of the SERP and Display Network advertising.
Google Zeitgeist, Like TED, Focuses on Big Picture
Five trends touched on at the Zeitgeist conference that will have a significant impact on SEM.
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May 17, 2012
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