Blog

Is Blogging an Outdated Content Marketing Tactic?

Oct 10, 2014 - There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Comments

Using the "Yearbook" Approach to Content Marketing

yearbook-approach Sep 26, 2014 - A "Yearbook Approach" piece of content marketing elevates the status of the subject, therefore giving it a high likelihood of being shared among their network. Comments

5 Techniques for Fighting Writer's Block

writers-block Sep 12, 2014 - Even the best writers battle writer's block from time to time, and when you're writing about a niche subject, coming up with new ideas can be hard. Here are five tips for how to get the ideas flowing. Comments

SlideShare Pro Features Go Free

slideshare Aug 29, 2014 - The availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some tips for how to use the software effectively. Comments

Is LinkedIn's New Publisher Platform Worth Testing?

linkedinnewlogo Aug 15, 2014 - The new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces on LinkedIn first? Comments

Creativity and Connection

shutterstock-157130189 Aug 1, 2014 - While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digital marketing industry? Comments

Emotional Contagion and Content Marketing

emotional-marketing Jul 18, 2014 - Emotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpful content, use it to bring out an emotional response in your consumers. Comments

Content Syndication and Guest Blogging

Blog Jul 4, 2014 - Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look at the benefits, and potential drawbacks, of this strategy. Comments

Tapping the Power of Arguments

mediation-argument Jun 20, 2014 - If you - or your firm - has a strong point of view, there's no better way to brand yourself as a leader than to throw down the gauntlet. While cultivating and curating arguments isn't for everybody, it can break through the clutter better than any... Comments

Google Shopping Replaces Old-School PLA Management

Google Shopping Campaigns Jun 6, 2014 - Don't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Comments

Estimating the Importance of Google's Conversion Estimator

conversion-funnel-strategies May 23, 2014 - Google's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen marketing environment. Comments

Agencies Need to Liberate Search From Its "Tactical" Silo

search-marketing-1 May 9, 2014 - Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to fully embrace search's strategic importance in driving all marketing success today. Comments

5 Signs You Should Give Up on PPC Search

PPC Apr 25, 2014 - While pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget elsewhere. Comments

A Tale of Two Cookies

cookies-web Apr 11, 2014 - Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in the marketing ecosystem? Comments

Display Media Bots? (5 Ways to Double Down on Search)

robots Mar 28, 2014 - Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression and click traffic. Comments

Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)

yahoogemini Mar 14, 2014 - As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six initiatives and strategies to take your business to the next level. Comments

6 Reasons Why Search Clicks Are Undervalued

search-marketing-1 Feb 28, 2014 - Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search clicks - isn't acknowledged at all by most marketers. Comments

5 Reasons the Unified Dashboard Will Fail

content-marketing-dashboard Feb 14, 2014 - Many in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could be the most challenging to its adoption and success. Comments

Budget Allocation Within and Across PPC, SEO, and Content

budget-money-jar Jan 31, 2014 - Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how each form can change the behavior of your clients. Comments

White, Grey & Black Hat PPC/SEO Reviews Manipulation

your-rating Jan 17, 2014 - There are White Hat and Black Hat ways of getting reviews and of skewing these reviews in your favor; decide which kind of method you'll use. Comments

PPC for B2B on LinkedIn, Twitter, and Facebook

ppc-icon Jan 3, 2014 - As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver. Comments

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