Marketing News & Expert Advice
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As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider
May 10, 2013 - If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim. Comments
Google's PLA Ads: Bid Price vs. Product Price vs. Image
Dec 7, 2012 -
Evaluating the impact that changes in image or product price might have on the success of the ad.
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4 Ways to Disaster-Proof Your SEM Campaigns
Nov 9, 2012 -
There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver immediate sales, leads, and brand lift.
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6 Reasons Search Clicks Rock!
Oct 26, 2012 -
It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds.
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5 Reasons to Google+ and Socialize for PPC
Oct 12, 2012 -
Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself.
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5 SEM Assets You Aren't (but Should Be) Using
Sep 28, 2012 -
Are you fully leveraging all your SEM, social media, and online targeting assets?
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5 Reasons to Double Your Search Budget
Sep 14, 2012 - When you dig into the SEMPO State of Search 2012 study and overlay it with some of the changes going on in the ecosystem today, you may find that you can build a strong case to double your overall search and social budget, including PPC search, PPC... Comments
6 SES San Francisco Key Takeaways
Aug 17, 2012 - Big data and business optimization versus campaign optimization and quality content. Comments
Can Marissa Find the Signal @ Yahoo?
Jul 20, 2012 - Yahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want. Comments
PPC Bid Management for Branding
Jul 6, 2012 - Are you not taking the brand impact of search into account? Comments
4 Ways to Prepare for Google's Paid Inclusion Hybrid
Jun 22, 2012 - And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Comments
PPC for B2B on LinkedIn, Twitter, and Facebook
Apr 26, 2013 -
As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
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Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew
Apr 12, 2013 -
Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof is hard to come by.
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Four Paid Search Takeaways From #SESNY
Mar 29, 2013 -
Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York.
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6 Ways to Survive a PPC Budget Sequestration
Mar 15, 2013 -
Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in your PPC budget.
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5 Ways You Pay More for Google Clicks
Mar 1, 2013 -
A look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise.
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Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?
Feb 15, 2013 -
Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system.
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5 Reasons Search Marketers Should Watch the Regulatory Landscape
Feb 1, 2013 -
The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics.
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Facebook Graph Search Taps People Power
Jan 18, 2013 -
If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of its Facebook integration.
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12 PPC Resolutions for 2013
Jan 4, 2013 -
As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpful to heed some 2013 PPC search advertising resolutions.
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5 Reasons SEM Agencies Should Do Social and SEO
Dec 21, 2012 -
The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media.
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