Marketing News & Expert Advice
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'Pure Plays' vs. Omni Channel in AdWords/adCenter
Jun 24, 2011 - It's time for the majority of multi-channel retailers to understand how consumers shop, and take stock of their true missed opportunities. Comments
Google AdWords Rules
Dec 10, 2010 - And 10 other reasons to revisit your search campaign. Comments
Prediction: PPC Search Version 3.0, Real-Time Bidding
Nov 12, 2010 - Real-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And this could be where we are in three years. Comments
Five Google AdWords Quality Score Tips
Oct 29, 2010 - Strive for the very best Quality Score with ad group structure, ad creative, CTR-enhancing tweaks, geo-personalization, and separate content network campaigns. Comments
Google Tags, Paid Search Meets SEO
Oct 15, 2010 - Google Tags can be an important part of an overall paid search campaign. Don't let your competition beat you to the punch. Comments
Debunking Long-Tail PPC Search (The Google Instant Connection)
Oct 1, 2010 - When exploring the long tail in either keywords or other targeting options, take a scientific and rational approach and use your head. Comments
The Paid Search 'Core Competency' Myth
Sep 17, 2010 - Want to fully in-source paid search? First, consider these factors. Comments
Yahoo-Bing Integration: The Transition Checklist
Sep 8, 2010 - Have you opened a new adCenter account yet? Here's why you need to get started ASAP. Comments
Becoming a PPC Search Superhero
Aug 20, 2010 - The best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as indispensible. Comments
PPC Lead Gen: Focusing on Quality
Aug 6, 2010 - All leads have different value profiles and predicted profitability. Here are eight variables you can control. Comments
Search Clicks, Once Removed
Jul 23, 2010 - Paid search is expensive traffic, so sometimes you have to look to Web properties a click or two away from the original SERP. Comments
PPC Search Bid Management: Humans vs. Machines
Jun 10, 2011 - Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Comments
6 Ways to Tune Campaigns Running in Google's AdSense/Display Network
May 27, 2011 - If you are tapping the additional inventory opportunities within the Display Network, you may want to consider giving your account a tune-up. Comments
Death of the Google Tag
Apr 29, 2011 - What prompted Google to "retire" Google Tag and how will this affect your advertising campaign? Comments
SEMPO Shows Facebook and Mobile as Key Growth Areas for PPC
Apr 15, 2011 - A look at the 2011 SEMPO State of Search Marketing Report. Comments
Using Search Marketing to Stay Out of Bankruptcy
Apr 1, 2011 - Three fatal retailer errors in search marketing and how to avoid them. Comments
Beyond Attribution: Harvesting Demand With PPC Search
Mar 4, 2011 - Your attribution model may be missing key information. Consider these scenarios. Comments
Paid Links Revisited: JCPenney - A Disaster or Success?
Feb 18, 2011 - Should you decide to buy links, do so with an understanding of the risks. Comments
Google's Session-Based Broad Match Clicks: Boon or Bane?
Feb 4, 2011 - Are broad clicks an opportunity to broaden the reach of your search campaign, or would you rather there be an option to opt out of them? Comments
Google's Keyword Tool Goes Mobile
Jan 21, 2011 - Make sure your site is mobile-friendly and consider modifying both your expectations of success and your specific success metrics for your mobile campaign. Comments
If Tracking Is Outlawed, Only Outlaws Will Have Tracking
Jan 7, 2011 - The profound impact the FTC's privacy and do-not-track initiatives could have on your PPC campaigns. Comments
MOST READ
- Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
- 'The New Inbox': Mobile's Impact on Email Marketing and Social Media
- The Hidden Factors That Drive Social Media Behavior and Success
- Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
- ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
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