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12 PPC Resolutions for 2013

Jan 4, 2013 - As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpful to heed some 2013 PPC search advertising resolutions. Comments

5 Reasons SEM Agencies Should Do Social and SEO

shutterstock-118298077 Dec 21, 2012 - The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media. Comments

Google's PLA Ads: Bid Price vs. Product Price vs. Image

largenewgooglelogofinalflat-a Dec 7, 2012 - Evaluating the impact that changes in image or product price might have on the success of the ad. Comments

4 Ways to Disaster-Proof Your SEM Campaigns

storming Nov 9, 2012 - There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver immediate sales, leads, and brand lift. Comments

6 Reasons Search Clicks Rock!

cheering-crowd Oct 26, 2012 - It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds. Comments

5 Reasons to Google+ and Socialize for PPC

toaster Oct 12, 2012 - Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Comments

5 SEM Assets You Aren't (but Should Be) Using

shutterstock-56227801 Sep 28, 2012 - Are you fully leveraging all your SEM, social media, and online targeting assets? Comments

5 Reasons to Double Your Search Budget

Sep 14, 2012 - When you dig into the SEMPO State of Search 2012 study and overlay it with some of the changes going on in the ecosystem today, you may find that you can build a strong case to double your overall search and social budget, including PPC search, PPC... Comments

6 SES San Francisco Key Takeaways

Aug 17, 2012 - Big data and business optimization versus campaign optimization and quality content. Comments

Can Marissa Find the Signal @ Yahoo?

Jul 20, 2012 - Yahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want. Comments

PPC Bid Management for Branding

Jul 6, 2012 - Are you not taking the brand impact of search into account? Comments

4 Ways to Prepare for Google's Paid Inclusion Hybrid

Jun 22, 2012 - And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Comments

5 Reasons to Invest in Content for PPC and SEO

Jun 8, 2012 - Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Comments

5 Reasons SEM Pros Should Run Facebook Advertising

May 25, 2012 - The elements of Facebook advertising that make you, as a seasoned SEM professional, a great fit to manage Facebook PPC advertising. Comments

Attribution and View-Through Search Conversions

May 11, 2012 - Factoring offline search stimuli into an attribution model. Comments

Google AdWords Video Launches, Facebook Misses Q1

Apr 27, 2012 - Keeping track of changes in search and social. Comments

Goodbye Keywords? Google Gets Semantic

Mar 30, 2012 - If Google and Bing get good at semantic search, we may actually see a shift back to natural language search queries. Comments

Does LinkedIn Have an Invalid Click Problem?

Mar 16, 2012 - Just like with PPC search, you have to be aware of the issues of click quality on your social platforms. Comments

9 Reasons to Outsource PPC Search Marketing

Mar 2, 2012 - Is search marketing a core competency at your company? It may not be. Comments

Google's Screenwise Research Business

Feb 17, 2012 - Google's launch of Screenwise may signal a move to go into the research business. Should comScore and Nielsen be worried? Comments

Solving the Mystery of Google's Q4 CPC Drop

Feb 3, 2012 - An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011. Comments

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