Marketing News & Expert Advice
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Marketing's New Mandate: Invitation vs. Interruption
Jun 10, 2013 - As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Comments
How Are You Treating Your Online Customers?
Nov 3, 2009 - Here are three ways you can anticipate your customers' needs. Comments
Ironman Kona and Analytics
Oct 20, 2009 - Three things that online marketers can learn from this grueling competition. Comments
Understanding Your Audience Online
Oct 6, 2009 - Web analytics data is only one of many pieces needed to understand your audience. Here's a look at other data needed to improve Web site and business performance. Comments
What the Adobe-Omniture Deal Means
Sep 22, 2009 - Adobe must not put its product integration interests ahead of what the rest of the market really needs. Comments
Engaging the CMO
Sep 8, 2009 - Employees in charge of measurement, optimization, search, and social have an opportunity to educate and share the benefits of their work with chief marketing officers. Comments
Integrating Web Analytics and Optimization Into Your Business, Part 2
Aug 25, 2009 - Integration is key, but so is changing the way the team looks at improving your site and Web business. Comments
Integrating Web Analytics and Optimization Into Your Business, Part 1
Aug 11, 2009 - Integration and alignment can occur no matter where analytics and optimization teams sit in your organization. Here are four factors to consider. Comments
Advertising's Changing Landscape
Jul 28, 2009 - Technology allows marketers to become smarter about where to allocate marketing budgets. But they must first define success metrics. Comments
Understand the Impact of Social Media
Jul 14, 2009 - You need more than just a Twitter account. You need a social media strategy and goals for success. Comments
Understanding the Impact of Search Click-Throughs on Your Business
Jun 30, 2009 - Are you looking at the difference in how people convert or behave on your site based on whether they come from organic or paid and from Google or Bing? Don't squander an opportunity. Comments
Understanding Where People Are and Where They Are Going…
May 13, 2013 -
If you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you have an untapped opportunity waiting for you.
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Understand Where You've Been and What You've Done…
Mar 18, 2013 -
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
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5 Things to Remember When Going Local
Dec 24, 2012 -
The top missed opportunities in local strategies.
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The Evolving Location Measurement Industry
Nov 2, 2012 -
Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed.
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What's More Local Than Weather?
Oct 1, 2012 -
And why that matters to marketers.
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Speaking Your Target Audience's Language
Jul 9, 2012 - How to combine location data with other behavioral data to customize the experience and better target your audience. Comments
Building Relevance With Geo-Fencing
Jun 11, 2012 - The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Comments
The New Local: An Intro
Apr 16, 2012 - When we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or services. Comments
Understanding Black Friday
Dec 1, 2009 - A Coremetrics analysis of 500 retail sites on Black Friday makes a strong case for customized and targeted landing pages. Here's why. Comments
How to Maximize Site Performance for the Holidays
Nov 17, 2009 - Here are some last-minute ways to prime a retail Web site. Comments
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