Marketing News & Expert Advice
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What Is Digital Analysis?
Jun 2, 2009 - Defining what's involved in digital analytics could mean the difference between collecting lots of data and getting actionable insights. Comments
Understanding the Impact of Seasonality
Dec 30, 2008 - Approaches to monitoring seasonal trends that affect business. Comments
Focusing on the Big Picture in Analytics
Dec 16, 2008 - How organizations get blindsided when measuring online performance. Comments
When Targeting Goes Wrong
Dec 2, 2008 - Lessons learned when a Web site promotes a BlackBerry application to an iPhone owner. Comments
Calculating the Value of Optimizing Your Web Site
Nov 4, 2008 - A ClickZ/ZAAZ interactive tool can help you evaluate what initiatives deserve funding now and what you should be put on the backburner. Comments
Leveraging the Weak Economy
Oct 21, 2008 - Four ways to integrate Web analytics and optimization into your organization. Comments
How to Figure the Value of Research Conducted on Your Site
Oct 7, 2008 - Many businesses grossly underestimate the impact on-site visits have on off-site behaviors. Here are few ways to avoid that. Comments
Optimize Your Site: First-Time vs. Returning Visitors
Sep 23, 2008 - How to tune your site for a visitor who's never been to your site before and someone who's a frequent visitor. Second of a two-part series. Comments
Optimize Your Site: Getting Started
Sep 9, 2008 - With the holiday shopping season just around the corner, now's the time to test. How to get ready. Part one of a two-part series. Comments
Understanding Your Visitors' Feelings
Aug 26, 2008 - Don't fall into these three traps when using attitudinal data. Comments
An Update on Web 2.0
Aug 12, 2008 - A McKinsey survey points out high expectations, many mistakes, and low satisfaction for Web 2.0 in corporate America. Comments
What Is Web Site Analysis?
May 19, 2009 - Online marketing analytics experts offer up their definitions. What's yours? First of two parts. Comments
Lessons From the Bazaarvoice Conference
May 5, 2009 - Customer reviews are a classic form of social media. And they can help you in more ways than you think. Comments
How to Leverage Google's Changes to Referring URLs
Apr 21, 2009 - A small change could have a significant impact on analyzing the impact of your SEO ranking. Comments
The Tipping Point: Understanding the Impact of Twitter
Apr 7, 2009 - If mom's tweeting more than her son, what does that mean for online businesses? Comments
'Programizing' Site Optimization
Mar 24, 2009 - Building testing into an ongoing program to optimize a Web site can be a struggle. Comments
Trends from the Omniture Summit
Mar 10, 2009 - A gathering of 2,000 marketers shows how businesses are improving and optimizing the Web channel -- even during these difficult economic times. Comments
Understanding Your Visitors' Feelings
Feb 24, 2009 - Don't fall into these three traps when using attitudinal data. Comments
Reporting and Analysis: Understanding the Difference
Feb 10, 2009 - Is your business merely looking at Web site performance data, or is it using the data to drive insight? Comments
Using Segmentation to Improve Site Conversions
Jan 27, 2009 - Segmenting your messaging sounds like a time-consuming project. But it doesn't need to be the case. Comments
Site Optimization: No More Guesses
Jan 13, 2009 - Testing can mean taking bigger risks; you don't have to go with the safe or plain options. Comments
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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April 11, 2013
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
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Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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Digital Marketing Manager
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