What Is Digital Analysis?

Jun 2, 2009 - Defining what's involved in digital analytics could mean the difference between collecting lots of data and getting actionable insights. Comments

Understanding the Impact of Seasonality

Dec 30, 2008 - Approaches to monitoring seasonal trends that affect business. Comments

Focusing on the Big Picture in Analytics

Dec 16, 2008 - How organizations get blindsided when measuring online performance. Comments

When Targeting Goes Wrong

Dec 2, 2008 - Lessons learned when a Web site promotes a BlackBerry application to an iPhone owner. Comments

Calculating the Value of Optimizing Your Web Site

Nov 4, 2008 - A ClickZ/ZAAZ interactive tool can help you evaluate what initiatives deserve funding now and what you should be put on the backburner. Comments

Leveraging the Weak Economy

Oct 21, 2008 - Four ways to integrate Web analytics and optimization into your organization. Comments

How to Figure the Value of Research Conducted on Your Site

Oct 7, 2008 - Many businesses grossly underestimate the impact on-site visits have on off-site behaviors. Here are few ways to avoid that. Comments

Optimize Your Site: First-Time vs. Returning Visitors

Sep 23, 2008 - How to tune your site for a visitor who's never been to your site before and someone who's a frequent visitor. Second of a two-part series. Comments

Optimize Your Site: Getting Started

Sep 9, 2008 - With the holiday shopping season just around the corner, now's the time to test. How to get ready. Part one of a two-part series. Comments

Understanding Your Visitors' Feelings

Aug 26, 2008 - Don't fall into these three traps when using attitudinal data. Comments

An Update on Web 2.0

Aug 12, 2008 - A McKinsey survey points out high expectations, many mistakes, and low satisfaction for Web 2.0 in corporate America. Comments

What Is Web Site Analysis?

May 19, 2009 - Online marketing analytics experts offer up their definitions. What's yours? First of two parts. Comments

Lessons From the Bazaarvoice Conference

May 5, 2009 - Customer reviews are a classic form of social media. And they can help you in more ways than you think. Comments

How to Leverage Google's Changes to Referring URLs

Apr 21, 2009 - A small change could have a significant impact on analyzing the impact of your SEO ranking. Comments

The Tipping Point: Understanding the Impact of Twitter

Apr 7, 2009 - If mom's tweeting more than her son, what does that mean for online businesses? Comments

'Programizing' Site Optimization

Mar 24, 2009 - Building testing into an ongoing program to optimize a Web site can be a struggle. Comments

Trends from the Omniture Summit

Mar 10, 2009 - A gathering of 2,000 marketers shows how businesses are improving and optimizing the Web channel -- even during these difficult economic times. Comments

Understanding Your Visitors' Feelings

Feb 24, 2009 - Don't fall into these three traps when using attitudinal data. Comments

Reporting and Analysis: Understanding the Difference

Feb 10, 2009 - Is your business merely looking at Web site performance data, or is it using the data to drive insight? Comments

Using Segmentation to Improve Site Conversions

Jan 27, 2009 - Segmenting your messaging sounds like a time-consuming project. But it doesn't need to be the case. Comments

Site Optimization: No More Guesses

Jan 13, 2009 - Testing can mean taking bigger risks; you don't have to go with the safe or plain options. Comments

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