Marketing News & Expert Advice
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Understanding the Impact of Search Click-Throughs on Your Business
Jun 30, 2009 - Are you looking at the difference in how people convert or behave on your site based on whether they come from organic or paid and from Google or Bing? Don't squander an opportunity. Comments
Using Segmentation to Improve Site Conversions
Jan 27, 2009 - Segmenting your messaging sounds like a time-consuming project. But it doesn't need to be the case. Comments
Site Optimization: No More Guesses
Jan 13, 2009 - Testing can mean taking bigger risks; you don't have to go with the safe or plain options. Comments
Understanding the Impact of Seasonality
Dec 30, 2008 - Approaches to monitoring seasonal trends that affect business. Comments
Focusing on the Big Picture in Analytics
Dec 16, 2008 - How organizations get blindsided when measuring online performance. Comments
When Targeting Goes Wrong
Dec 2, 2008 - Lessons learned when a Web site promotes a BlackBerry application to an iPhone owner. Comments
Calculating the Value of Optimizing Your Web Site
Nov 4, 2008 - A ClickZ/ZAAZ interactive tool can help you evaluate what initiatives deserve funding now and what you should be put on the backburner. Comments
Leveraging the Weak Economy
Oct 21, 2008 - Four ways to integrate Web analytics and optimization into your organization. Comments
How to Figure the Value of Research Conducted on Your Site
Oct 7, 2008 - Many businesses grossly underestimate the impact on-site visits have on off-site behaviors. Here are few ways to avoid that. Comments
Optimize Your Site: First-Time vs. Returning Visitors
Sep 23, 2008 - How to tune your site for a visitor who's never been to your site before and someone who's a frequent visitor. Second of a two-part series. Comments
Optimize Your Site: Getting Started
Sep 9, 2008 - With the holiday shopping season just around the corner, now's the time to test. How to get ready. Part one of a two-part series. Comments
Site Optimization and Testing: A New Twist on an Old Concept
Jun 16, 2009 - Direct marketing principles apply to Web site testing and optimization. Comments
What Is Digital Analysis?
Jun 2, 2009 - Defining what's involved in digital analytics could mean the difference between collecting lots of data and getting actionable insights. Comments
What Is Web Site Analysis?
May 19, 2009 - Online marketing analytics experts offer up their definitions. What's yours? First of two parts. Comments
Lessons From the Bazaarvoice Conference
May 5, 2009 - Customer reviews are a classic form of social media. And they can help you in more ways than you think. Comments
How to Leverage Google's Changes to Referring URLs
Apr 21, 2009 - A small change could have a significant impact on analyzing the impact of your SEO ranking. Comments
The Tipping Point: Understanding the Impact of Twitter
Apr 7, 2009 - If mom's tweeting more than her son, what does that mean for online businesses? Comments
'Programizing' Site Optimization
Mar 24, 2009 - Building testing into an ongoing program to optimize a Web site can be a struggle. Comments
Trends from the Omniture Summit
Mar 10, 2009 - A gathering of 2,000 marketers shows how businesses are improving and optimizing the Web channel -- even during these difficult economic times. Comments
Understanding Your Visitors' Feelings
Feb 24, 2009 - Don't fall into these three traps when using attitudinal data. Comments
Reporting and Analysis: Understanding the Difference
Feb 10, 2009 - Is your business merely looking at Web site performance data, or is it using the data to drive insight? Comments
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November 4-7, 2013
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Adapt marketing for multiple devices
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