Integrating Web Analytics and Optimization Into Your Business, Part 2

Aug 25, 2009 - Integration is key, but so is changing the way the team looks at improving your site and Web business. Comments

Integrating Web Analytics and Optimization Into Your Business, Part 1

Aug 11, 2009 - Integration and alignment can occur no matter where analytics and optimization teams sit in your organization. Here are four factors to consider. Comments

Advertising's Changing Landscape

Jul 28, 2009 - Technology allows marketers to become smarter about where to allocate marketing budgets. But they must first define success metrics. Comments

Understand the Impact of Social Media

Jul 14, 2009 - You need more than just a Twitter account. You need a social media strategy and goals for success. Comments

Understanding the Impact of Search Click-Throughs on Your Business

Jun 30, 2009 - Are you looking at the difference in how people convert or behave on your site based on whether they come from organic or paid and from Google or Bing? Don't squander an opportunity. Comments

Site Optimization and Testing: A New Twist on an Old Concept

Jun 16, 2009 - Direct marketing principles apply to Web site testing and optimization. Comments

What Is Digital Analysis?

Jun 2, 2009 - Defining what's involved in digital analytics could mean the difference between collecting lots of data and getting actionable insights. Comments

What Is Web Site Analysis?

May 19, 2009 - Online marketing analytics experts offer up their definitions. What's yours? First of two parts. Comments

Lessons From the Bazaarvoice Conference

May 5, 2009 - Customer reviews are a classic form of social media. And they can help you in more ways than you think. Comments

How to Leverage Google's Changes to Referring URLs

Apr 21, 2009 - A small change could have a significant impact on analyzing the impact of your SEO ranking. Comments

The Tipping Point: Understanding the Impact of Twitter

Apr 7, 2009 - If mom's tweeting more than her son, what does that mean for online businesses? Comments

'Programizing' Site Optimization

Mar 24, 2009 - Building testing into an ongoing program to optimize a Web site can be a struggle. Comments

Trends from the Omniture Summit

Mar 10, 2009 - A gathering of 2,000 marketers shows how businesses are improving and optimizing the Web channel -- even during these difficult economic times. Comments

Understanding Your Visitors' Feelings

Feb 24, 2009 - Don't fall into these three traps when using attitudinal data. Comments

Reporting and Analysis: Understanding the Difference

Feb 10, 2009 - Is your business merely looking at Web site performance data, or is it using the data to drive insight? Comments

Using Segmentation to Improve Site Conversions

Jan 27, 2009 - Segmenting your messaging sounds like a time-consuming project. But it doesn't need to be the case. Comments

Site Optimization: No More Guesses

Jan 13, 2009 - Testing can mean taking bigger risks; you don't have to go with the safe or plain options. Comments

Understanding the Impact of Seasonality

Dec 30, 2008 - Approaches to monitoring seasonal trends that affect business. Comments

Focusing on the Big Picture in Analytics

Dec 16, 2008 - How organizations get blindsided when measuring online performance. Comments

When Targeting Goes Wrong

Dec 2, 2008 - Lessons learned when a Web site promotes a BlackBerry application to an iPhone owner. Comments

Calculating the Value of Optimizing Your Web Site

Nov 4, 2008 - A ClickZ/ZAAZ interactive tool can help you evaluate what initiatives deserve funding now and what you should be put on the backburner. Comments

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