storybooks

Is That a Gap in Your Brand Story?

Sep 19, 2014 - Successful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them. Comments

Show Us Your Briefs

creative-breifs Aug 22, 2014 - High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help you improve them. Comments

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Tested Jul 25, 2014 - Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test. Comments

How to Manage a Legendary Brand

amazon logo Jun 27, 2014 - Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing, as well as a boost to the bottom line. Comments

The Lonely Brand Story Meets Social Media

maytag May 30, 2014 - Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. Comments

How to Design High-Converting Mobile Landing Pages

mobileads May 2, 2014 - This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Comments

#CZLNY: Amazon’s Performance Secrets

amazon1 Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there. Comments

SXSW, Not All That Keeps CMOs Up at Night

Malware cyber criminal Mar 7, 2014 - Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind. Comments

Super Bowl 2014 Advertisers: Did They Win the Search Game?

football-shutterstock-157525877 Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not. Comments

Why Everything You Thought About Mobile Might Be Wrong

Mobile Devices Jan 10, 2014 - When was the last time you and your executives watched users try to find things on your mobile experience? Comments

Complex Sales and the Persona Creation Process

interpersonal-sign Dec 27, 2013 - These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Comments

Social Logins: Maximizing Conversions & Engagement

rsz-bryanedec5 Dec 13, 2013 - Bryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals. Comments

Are Social Media Metrics Lying About Your Brand and Customer Interactions?

Social Media Manager Nov 15, 2013 - Great metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer experience; it happens everywhere, but nowhere is it as pernicious as in social media. Comments

Please Don't Stereotype Your Personas

shutterstock-95842987 Nov 1, 2013 - Too often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explains how to give personas depth and truly emphasize with customers. Comments

5 Common IT Objections to Marketing Projects

iridis4-university-of-southampton-ibm-supercomputer close up Oct 18, 2013 - How to overcome challenges in dealing with IT and move forward with your CTO. Comments

Personas: The Magic Behind the Mirror

persona-attributes2 Oct 4, 2013 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy. Comments

90% of Content Marketers Suffer From 'The Curse' & How to Remedy It

091813-eisenberg-bottle Sep 20, 2013 - The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of not being inside the bottle. Comments

Michelle Smith and Persuading Your Potential Customers

target-your-customers Sep 6, 2013 - We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Comments

Complexograms: An Illustration of Your Content Marketing Needs

complexogran Aug 23, 2013 - The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path and offer them clear sailing. Comments

What People Do on Your Site and Why

census-bureau-behavior Jul 26, 2013 - Are there particular elements that decide certain behaviors on a website? Comments

Google's Search Magic Revealed

largenewgooglelogofinalflat-a Jul 12, 2013 - In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will think of the customer as the center of the universe. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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