Marketing News & Expert Advice
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Personas: The Magic Behind the Mirror
Oct 4, 2013 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy. Comments
A 7-Point Spring Cleaning Checklist
May 3, 2013 -
Tidy up your website and marketing efforts with these tips.
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Jeff Bezos' Secrets to High Conversion Rates
Apr 19, 2013 -
For you to achieve your goals, visitors must first achieve theirs.
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Adopting a Culture of Experimentation
Apr 5, 2013 -
To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards risk.
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Leadership in the Age of Agility Experimentation
Mar 22, 2013 -
Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there.
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Comparing the Anatomy of B2B Landing Pages [Video]
Mar 8, 2013 -
Learn how you and your designer should be working together to set the priorities for your landing page.
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Use the Data
Feb 22, 2013 -
Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort.
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PPC Pro - You're Being Replaced
Feb 8, 2013 - With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and it is well underway. Comments
Why You Won't Crush It This Year!
Jan 25, 2013 -
But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, and learn how to test properly.
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Fanning the Flames of Big Data
Jan 11, 2013 -
'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer.
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Content Marketing: Superheroes Teach the Art of Storytelling
Dec 28, 2012 -
Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.
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90% of Content Marketers Suffer From 'The Curse' & How to Remedy It
Sep 20, 2013 -
The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of not being inside the bottle.
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Michelle Smith and Persuading Your Potential Customers
Sep 6, 2013 -
We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs.
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Complexograms: An Illustration of Your Content Marketing Needs
Aug 23, 2013 -
The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path and offer them clear sailing.
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Complex Sales and the Persona Creation Process
Aug 9, 2013 -
These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale.
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What People Do on Your Site and Why
Jul 26, 2013 -
Are there particular elements that decide certain behaviors on a website?
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Google's Search Magic Revealed
Jul 12, 2013 -
In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will think of the customer as the center of the universe.
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The Shake Weight Challenge of Social Media
Jun 28, 2013 -
Many social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results.
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The Smarter Data Manifesto
Jun 14, 2013 -
You need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have important goals.
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My Kingdom for a Smoothly Run Conference
May 31, 2013 -
From social media tools, event organizers can work with a level of business intelligence that hasn't been possible before.
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Choose Not to Confuse
May 17, 2013 -
Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers.
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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SEO/PPC Project Manager
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