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Adopting a Culture of Experimentation

Apr 5, 2013 - To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards risk. Comments

Leadership in the Age of Agility Experimentation

design-for-delight Mar 22, 2013 - Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there. Comments

Comparing the Anatomy of B2B Landing Pages [Video]

square-lp Mar 8, 2013 - Learn how you and your designer should be working together to set the priorities for your landing page. Comments

Use the Data

web-data Feb 22, 2013 - Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Comments

PPC Pro - You're Being Replaced

Feb 8, 2013 - With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and it is well underway. Comments

Why You Won't Crush It This Year!

shutterstock-115134541 Jan 25, 2013 - But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, and learn how to test properly. Comments

Fanning the Flames of Big Data

nerd Jan 11, 2013 - 'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would see the CMO job tenure last longer. Comments

Content Marketing: Superheroes Teach the Art of Storytelling

superhero Dec 28, 2012 - Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. Comments

The CMO's Marketing Analytics Optimization Framework

analytics-framework Dec 14, 2012 - Create an organization that can manage your marketing efforts with true accountability and react to changes in real time as needed. Comments

Your CEO Doesn't Trust That You're Doing Your Job!

blind-folded-business-man Nov 30, 2012 - Let's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance. Comments

The About Us Page in a Social World

about-us Nov 16, 2012 - How are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a human level in a human voice? Comments

Just One Thing

cowboy Oct 19, 2012 - Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Comments

Mastering Conversion Rate Optimization?

graduate-student Oct 5, 2012 - First you must master these six principles. Comments

What Keeps Retailers Awake at Night in 2012 [Videos]

Sep 21, 2012 - Four interviews with retailers at Shop.org's Annual Summit. Comments

Content Marketing Personas

Sep 7, 2012 - Personas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Comments

The Marketing/IT Tug-of-War

tug-of-warbusiness Aug 10, 2012 - Marketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns. Comments

How to Catch Up to and Compete With Amazon.com [Video]

competewithamazon-1 Jul 27, 2012 - A look at the tools that allow Amazon to be so agile in today's online marketing environment. Comments

Disruptive Customer Experiences

Jul 13, 2012 - Where there is friction there is opportunity for optimization or brand disruption. Comments

The Must-Have Big Data Tools

Jun 29, 2012 - A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Comments

Claiming Your Unfair Advantage

Jun 15, 2012 - The four types of tools that are available for you to leverage big data today. Comments

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