Marketing News & Expert Advice
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Disruptive Customer Experiences
Jul 13, 2012 - Where there is friction there is opportunity for optimization or brand disruption. Comments
Geo-Personalization: Your Opportunity
Jan 27, 2012 - A look at how some companies are using their consumers' locations to their advantage. Comments
Courtesy: What Comes Before Customer-Centricity
Jan 13, 2012 - Ten bad practices to avoid on your website. Comments
Leadership for the Marketing Optimization Team
Dec 30, 2011 - What kind of people do you need? What kind of backgrounds should they have? Comments
How to Go From Suck to Unsuck
Dec 16, 2011 - Has your organization adopted a culture willing to take criticism from anyone and everywhere? It's not too late to begin. Comments
The CEO's Accountability for Conversion Rates
Dec 2, 2011 - Do CEOs know exactly why their company isn't converting better? Comments
ROTS: Return on Time Spent
Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments
What Makes People Buy? 20 Reasons Why
Oct 21, 2011 - The forces that influence whether people buy. Comments
Social Conversions - The Launch Story of BO.LT
Oct 7, 2011 - A page-sharing network provides a reason to rethink your social conversion strategy. Comments
99 Excuses for Your Digital Marketing
Sep 23, 2011 - Conversion rate optimization must be part of your daily marketing activities. Here's a resource to assist. Comments
Conversions: Whose Job Is It Anyway?
Sep 9, 2011 - Who owns conversions in your organization? It might be time to find out. Comments
The Must-Have Big Data Tools
Jun 29, 2012 - A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Comments
Claiming Your Unfair Advantage
Jun 15, 2012 - The four types of tools that are available for you to leverage big data today. Comments
Online Advertising in the Age of Agility
Jun 1, 2012 - Test and tweak. Comments
E-Commerce Moneyball: Chasing the Market Leader
May 18, 2012 - How an underdog became the market leader in the online marketing space. Comments
Is Your Traffic Mix Efficient?
May 4, 2012 - Optimizing how you generate traffic and convert potential buyers. Comments
Designing Effective Pricing Tables
Apr 6, 2012 - Get your customers to understand the relative value of both price and value and you'll convert more visitors. Comments
Oh Goody, It's Free
Mar 23, 2012 - Remember that free has a price - it's not a substitute for creating value in your product or service. Comments
Effective Selling From Your Non-E-Commerce Product Page
Mar 9, 2012 - The five things you should be testing on your product videos. Comments
The Product Page 2012: 7 Must-Test Elements
Feb 24, 2012 - The seven must-test elements to try across your product page sections in order to convert visitors into sales this year. Comments
Online Form Optimization: 3 Simple Form Problems to Fix
Feb 10, 2012 - Does your online form look like something from the Department of Motor Vehicles? Comments
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