interpersonal-sign

Complex Sales and the Persona Creation Process

Dec 27, 2013 - These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Comments

Social Logins: Maximizing Conversions & Engagement

rsz-bryanedec5 Dec 13, 2013 - Bryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals. Comments

Are Social Media Metrics Lying About Your Brand and Customer Interactions?

Social Media Manager Nov 15, 2013 - Great metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer experience; it happens everywhere, but nowhere is it as pernicious as in social media. Comments

Please Don't Stereotype Your Personas

shutterstock-95842987 Nov 1, 2013 - Too often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explains how to give personas depth and truly emphasize with customers. Comments

5 Common IT Objections to Marketing Projects

iridis4-university-of-southampton-ibm-supercomputer close up Oct 18, 2013 - How to overcome challenges in dealing with IT and move forward with your CTO. Comments

Personas: The Magic Behind the Mirror

persona-attributes2 Oct 4, 2013 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy. Comments

90% of Content Marketers Suffer From 'The Curse' & How to Remedy It

091813-eisenberg-bottle Sep 20, 2013 - The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of not being inside the bottle. Comments

Michelle Smith and Persuading Your Potential Customers

target-your-customers Sep 6, 2013 - We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Comments

Complexograms: An Illustration of Your Content Marketing Needs

complexogran Aug 23, 2013 - The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path and offer them clear sailing. Comments

What People Do on Your Site and Why

census-bureau-behavior Jul 26, 2013 - Are there particular elements that decide certain behaviors on a website? Comments

Google's Search Magic Revealed

largenewgooglelogofinalflat-a Jul 12, 2013 - In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will think of the customer as the center of the universe. Comments

The Shake Weight Challenge of Social Media

shake-weight Jun 28, 2013 - Many social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results. Comments

The Smarter Data Manifesto

web-data Jun 14, 2013 - You need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have important goals. Comments

My Kingdom for a Smoothly Run Conference

smarter-commerce-2013-05-21-mutualmind-02 May 31, 2013 - From social media tools, event organizers can work with a level of business intelligence that hasn't been possible before. Comments

Choose Not to Confuse

confusedwoman May 17, 2013 - Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers. Comments

A 7-Point Spring Cleaning Checklist

spring-cleaning May 3, 2013 - Tidy up your website and marketing efforts with these tips. Comments

Jeff Bezos' Secrets to High Conversion Rates

secrets Apr 19, 2013 - For you to achieve your goals, visitors must first achieve theirs. Comments

Adopting a Culture of Experimentation

robots Apr 5, 2013 - To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards risk. Comments

Leadership in the Age of Agility Experimentation

design-for-delight Mar 22, 2013 - Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there. Comments

Comparing the Anatomy of B2B Landing Pages [Video]

square-lp Mar 8, 2013 - Learn how you and your designer should be working together to set the priorities for your landing page. Comments

Use the Data

web-data Feb 22, 2013 - Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Comments

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