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How to Catch Up to and Compete With Amazon.com [Video]

Jul 27, 2012 - A look at the tools that allow Amazon to be so agile in today's online marketing environment. Comments

Disruptive Customer Experiences

Jul 13, 2012 - Where there is friction there is opportunity for optimization or brand disruption. Comments

The Must-Have Big Data Tools

Jun 29, 2012 - A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Comments

Claiming Your Unfair Advantage

Jun 15, 2012 - The four types of tools that are available for you to leverage big data today. Comments

E-Commerce Moneyball: Chasing the Market Leader

May 18, 2012 - How an underdog became the market leader in the online marketing space. Comments

Is Your Traffic Mix Efficient?

May 4, 2012 - Optimizing how you generate traffic and convert potential buyers. Comments

Designing Effective Pricing Tables

Apr 6, 2012 - Get your customers to understand the relative value of both price and value and you'll convert more visitors. Comments

Oh Goody, It's Free

Mar 23, 2012 - Remember that free has a price - it's not a substitute for creating value in your product or service. Comments

Effective Selling From Your Non-E-Commerce Product Page

Mar 9, 2012 - The five things you should be testing on your product videos. Comments

The Product Page 2012: 7 Must-Test Elements

Feb 24, 2012 - The seven must-test elements to try across your product page sections in order to convert visitors into sales this year. Comments

Online Form Optimization: 3 Simple Form Problems to Fix

Feb 10, 2012 - Does your online form look like something from the Department of Motor Vehicles? Comments

Geo-Personalization: Your Opportunity

Jan 27, 2012 - A look at how some companies are using their consumers' locations to their advantage. Comments

Courtesy: What Comes Before Customer-Centricity

Jan 13, 2012 - Ten bad practices to avoid on your website. Comments

Leadership for the Marketing Optimization Team

Dec 30, 2011 - What kind of people do you need? What kind of backgrounds should they have? Comments

How to Go From Suck to Unsuck

Dec 16, 2011 - Has your organization adopted a culture willing to take criticism from anyone and everywhere? It's not too late to begin. Comments

The CEO's Accountability for Conversion Rates

Dec 2, 2011 - Do CEOs know exactly why their company isn't converting better? Comments

ROTS: Return on Time Spent

Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments

What Makes People Buy? 20 Reasons Why

Oct 21, 2011 - The forces that influence whether people buy. Comments

Social Conversions - The Launch Story of BO.LT

Oct 7, 2011 - A page-sharing network provides a reason to rethink your social conversion strategy. Comments

99 Excuses for Your Digital Marketing

Sep 23, 2011 - Conversion rate optimization must be part of your daily marketing activities. Here's a resource to assist. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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