E-Commerce Moneyball: Chasing the Market Leader

May 18, 2012 - How an underdog became the market leader in the online marketing space. Comments

Is Your Traffic Mix Efficient?

May 4, 2012 - Optimizing how you generate traffic and convert potential buyers. Comments

Designing Effective Pricing Tables

Apr 6, 2012 - Get your customers to understand the relative value of both price and value and you'll convert more visitors. Comments

Oh Goody, It's Free

Mar 23, 2012 - Remember that free has a price - it's not a substitute for creating value in your product or service. Comments

Effective Selling From Your Non-E-Commerce Product Page

Mar 9, 2012 - The five things you should be testing on your product videos. Comments

The Product Page 2012: 7 Must-Test Elements

Feb 24, 2012 - The seven must-test elements to try across your product page sections in order to convert visitors into sales this year. Comments

Online Form Optimization: 3 Simple Form Problems to Fix

Feb 10, 2012 - Does your online form look like something from the Department of Motor Vehicles? Comments

Geo-Personalization: Your Opportunity

Jan 27, 2012 - A look at how some companies are using their consumers' locations to their advantage. Comments

Courtesy: What Comes Before Customer-Centricity

Jan 13, 2012 - Ten bad practices to avoid on your website. Comments

Leadership for the Marketing Optimization Team

Dec 30, 2011 - What kind of people do you need? What kind of backgrounds should they have? Comments

How to Go From Suck to Unsuck

Dec 16, 2011 - Has your organization adopted a culture willing to take criticism from anyone and everywhere? It's not too late to begin. Comments

The CEO's Accountability for Conversion Rates

Dec 2, 2011 - Do CEOs know exactly why their company isn't converting better? Comments

ROTS: Return on Time Spent

Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments

What Makes People Buy? 20 Reasons Why

Oct 21, 2011 - The forces that influence whether people buy. Comments

Social Conversions - The Launch Story of BO.LT

Oct 7, 2011 - A page-sharing network provides a reason to rethink your social conversion strategy. Comments

99 Excuses for Your Digital Marketing

Sep 23, 2011 - Conversion rate optimization must be part of your daily marketing activities. Here's a resource to assist. Comments

Conversions: Whose Job Is It Anyway?

Sep 9, 2011 - Who owns conversions in your organization? It might be time to find out. Comments

5 Traits of Effective 'About Us' Pages

Aug 26, 2011 - Everything you wanted to know about us. Comments

Data Rich, Optimization Poor

Aug 12, 2011 - The rich are getting richer in data-driven organizations. Here's why. Comments

How Your Website Loses 7% of Potential Conversions

Jul 29, 2011 - Google +1, Facebook Like, and other plug-ins increase a website's load time. What's a marketer to do? Comments

Google+: Facebook Knockoff or Something Else?

Jul 15, 2011 - Factors that are contributing to Google+'s early success. Comments

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