Marketing News & Expert Advice
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Geo-Personalization: Your Opportunity
Jan 27, 2012 - A look at how some companies are using their consumers' locations to their advantage. Comments
Data Rich, Optimization Poor
Aug 12, 2011 - The rich are getting richer in data-driven organizations. Here's why. Comments
How Your Website Loses 7% of Potential Conversions
Jul 29, 2011 - Google +1, Facebook Like, and other plug-ins increase a website's load time. What's a marketer to do? Comments
Google+: Facebook Knockoff or Something Else?
Jul 15, 2011 - Factors that are contributing to Google+'s early success. Comments
The Conversion Trinity
Jun 17, 2011 - The three-step magic formula to increase click-throughs and conversions. Comments
Landing Page Testing: Testing for Impact, Not Variations
Jun 3, 2011 - Have you been testing intelligently or have you been guilty of slice-and-dice optimization? Comments
Testing - What's the Big Idea?
May 20, 2011 - Instead of trying to test endless variations of minutiae, look for the big ideas that impact customer experience and buying process. Comments
The Consumer Is Boss: A 10-Year Perspective
May 6, 2011 - Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers. Comments
Privacy or Convenience: Who Wins?
Apr 22, 2011 - Have you already given up some of your privacy for the sake of convenience? Will you continue to? Comments
A Tale of Two Publishers
Apr 8, 2011 - Learn from two very different publishers with very different results: The Daily and The Huffington Post. Comments
A Marketing Optimization Fitness Plan
Mar 25, 2011 - Four exercises to boost your corporate metabolism fitness levels. Comments
Courtesy: What Comes Before Customer-Centricity
Jan 13, 2012 - Ten bad practices to avoid on your website. Comments
Leadership for the Marketing Optimization Team
Dec 30, 2011 - What kind of people do you need? What kind of backgrounds should they have? Comments
How to Go From Suck to Unsuck
Dec 16, 2011 - Has your organization adopted a culture willing to take criticism from anyone and everywhere? It's not too late to begin. Comments
The CEO's Accountability for Conversion Rates
Dec 2, 2011 - Do CEOs know exactly why their company isn't converting better? Comments
ROTS: Return on Time Spent
Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments
What Makes People Buy? 20 Reasons Why
Oct 21, 2011 - The forces that influence whether people buy. Comments
Social Conversions - The Launch Story of BO.LT
Oct 7, 2011 - A page-sharing network provides a reason to rethink your social conversion strategy. Comments
99 Excuses for Your Digital Marketing
Sep 23, 2011 - Conversion rate optimization must be part of your daily marketing activities. Here's a resource to assist. Comments
Conversions: Whose Job Is It Anyway?
Sep 9, 2011 - Who owns conversions in your organization? It might be time to find out. Comments
5 Traits of Effective 'About Us' Pages
Aug 26, 2011 - Everything you wanted to know about us. Comments
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