Marketing News & Expert Advice
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Google+: Facebook Knockoff or Something Else?
Jul 15, 2011 - Factors that are contributing to Google+'s early success. Comments
The Future of Publishing and Advertising
Jan 28, 2011 - As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Comments
How to Prove That Your Designer Is Costing You Money [Video]
Jan 14, 2011 - Is your website designed to encourage shoppers to shop? Here's one approach to ensure that you aren't leaving money on the table. Comments
Does Your Search Strategy Depend On Customers' Memory?
Dec 17, 2010 - Are you ensuring that your search strategy offline and online, internal and external, is available when your customers are searching in the future? Comments
3 Steps to Better Prioritization and Faster Execution
Dec 3, 2010 - How to develop an approach to tackle the most effective projects first. Comments
The True ROI of Social Media
Nov 18, 2010 - What is the return on creating and strengthening a relationship and over what period do you measure it? Comments
5 Challenges Facing Application Developers Today
Nov 5, 2010 - Not all obstacles are insurmountable. Comments
Help Wanted! Our People Crisis
Oct 22, 2010 - Where can we find the people with the skills and aptitude necessary to fill the resource gap that exists in the marketplace? Comments
Facebook Credits, Dollars, Euros, or Pounds All Accepted Here
Oct 8, 2010 - When will you be spending Facebook credits? Comments
The Future Shopper
Sep 24, 2010 - Instead of companies worrying about keeping ahead of their competition, they should be worried about keeping pace with their customers. Comments
Is Your Corporate Metabolism Killing You?
Aug 27, 2010 - Companies that don't choose to be authentically customer-centric and learn to quickly communicate, iterate, and adapt to change will struggle. Comments
The Conversion Trinity
Jun 17, 2011 - The three-step magic formula to increase click-throughs and conversions. Comments
Landing Page Testing: Testing for Impact, Not Variations
Jun 3, 2011 - Have you been testing intelligently or have you been guilty of slice-and-dice optimization? Comments
Testing - What's the Big Idea?
May 20, 2011 - Instead of trying to test endless variations of minutiae, look for the big ideas that impact customer experience and buying process. Comments
The Consumer Is Boss: A 10-Year Perspective
May 6, 2011 - Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers. Comments
Privacy or Convenience: Who Wins?
Apr 22, 2011 - Have you already given up some of your privacy for the sake of convenience? Will you continue to? Comments
A Tale of Two Publishers
Apr 8, 2011 - Learn from two very different publishers with very different results: The Daily and The Huffington Post. Comments
A Marketing Optimization Fitness Plan
Mar 25, 2011 - Four exercises to boost your corporate metabolism fitness levels. Comments
12 Insider Techniques to Increase White Paper Leads
Mar 11, 2011 - If your website doesn't treat your white paper as containing valuable information, your visitors won't either. Comments
10 Steps to Optimizing Copy and Content
Feb 25, 2011 - Boring headlines? Using "we" to much? Copy hard to read? Here are some valuable tips to improve your site. Comments
Optimizing the Conversion Rate Optimization Process
Feb 11, 2011 - Three steps to offer every visitor an experience that fulfills their needs and leaves you with a measurable conversion. Comments
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
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April 11, 2013
1:00pm ET / 10:00am PT
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April 16, 2013
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April 18, 2013
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White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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Digital Marketing Manager
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