Marketing News & Expert Advice
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Facebook Credits, Dollars, Euros, or Pounds All Accepted Here
Oct 8, 2010 - When will you be spending Facebook credits? Comments
7 Form Factors to Increase Conversions
Apr 23, 2010 - When designing your forms for maximum conversionability and persuadability, consider these seven factors. Comments
5 Dimensions of Landing Page Element Success
Apr 9, 2010 - Will your landing page convert visitors? Comments
Anatomy of a Landing Page: Design Elements Exposed
Mar 26, 2010 - Understand the 10 key elements of a landing page from headline to presentation. Comments
6 Marketing Secrets Not Worth Sharing
Mar 12, 2010 - Is it foul play if someone is "influenced" by your work - and it shows up elsewhere online without giving you credit? Comments
Test or Die
Feb 26, 2010 - When you finally decide to start testing, consider these other factors before selecting a tool. Comments
Why It's Important to Be Remarkable in Marketing
Feb 12, 2010 - You can't just satisfy your clients' needs, you have to delight them. Here are some ways to make your mark. Comments
A Must-Have Reading List for Conversion Optimization
Jan 29, 2010 - Here is a list of 57 books that should be on your radar for optimizing conversion rates. Comments
Is 2010 the Year of Conversion Rate Optimization?
Jan 15, 2010 - Conversion rate optimization is finally on the radar of online marketers. Here's why. Comments
Conversion Test: What's the Best Choice of Message and Media?
Dec 18, 2009 - Barack Obama's 2008 campaign tested a combination of media and messages for its e-mail sign up page. Compare your choices with the actual conversion rates. Comments
Obama's '08 Campaign: Using Data to Win
Dec 4, 2009 - Looking ahead to an SES Chicago keynote by Dan Siroker, who led the analytics team for Barack Obama's presidential campaign. Comments
The Future Shopper
Sep 24, 2010 - Instead of companies worrying about keeping ahead of their competition, they should be worried about keeping pace with their customers. Comments
Is Your Corporate Metabolism Killing You?
Aug 27, 2010 - Companies that don't choose to be authentically customer-centric and learn to quickly communicate, iterate, and adapt to change will struggle. Comments
Sometimes a Secret Isn't a Secret
Aug 13, 2010 - And most of the time, common sense is not so common. Comments
2 Ways to Legally Spy on Your Competition
Jul 30, 2010 - Nine tools to find out how your competitors are doing and what they are planning. Comments
Simplicity: Google's Secret Pay-Per-Click Tax
Jul 16, 2010 - Google's PPC platform is a marvel of simplicity, but the price of that simplicity is high. Comments
An Intervention for a PPC Addict
Jul 2, 2010 - One man's road to recovery from his PPC addiction and how you can kick the habit as well. Comments
Why I Won't Buy From You!
Jun 18, 2010 - You have only seconds to grab a consumer's attention. Make them count. Comments
The Secret Behind Successful PPC Advertising
Jun 4, 2010 - A look at the creative and technical steps to ensure your search advertising efforts are aligned with a searcher's journey. Comments
7 Ways to Increase and Retain Newsletter Subscribers
May 21, 2010 - Seduce subscribers with samples, great content, an engaging e-mail preview, and these other tips. Comments
Want More Actions? Leverage the Point of Action
May 7, 2010 - At the point when a visitor is ready to take action, you must provide messaging to bolster trust and confidence. Here are some good examples. Comments
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