analytics-framework

CMOs: Read This Before Choosing Your Predictive Marketing Solution

Jun 30, 2015 - Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytics tools. It's this same wealth of information, however, that leaves marketing teams confused. Comments

How Can Competitive Intelligence Help Small Businesses?

women-in-tech3 Jun 30, 2015 - Competitive intelligence is a hot topic, but how are small businesses using this data to grow? Comments

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

tinder-image Jun 26, 2015 - In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe. Comments

Personalized Marketing: How to Take a Customer-Centric Approach

personalization Mar 18, 2015 - Customers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Comments

4 Trends in Demand Generation for 2015

rising-revenue-arrow-data Jan 29, 2015 - In the coming year, marketing will continue to evolve, while data will be more important than ever. Comments

VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

data-numbers-analysis-man Jan 28, 2015 - ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Comments

Steal This: How Competitive Intelligence Can Help You Win More Customers

competitive-intelligence Jan 28, 2015 - These five key competitive intelligence metrics can help your business stay ahead of the curve. Comments

A Good Content Strategy Is Like a Healthy Diet

healthy-diet Jan 27, 2015 - Choose from each of the "food groups" for a balanced content strategy. Calories, for example, are similar to content data: quantifiable information about your strategy. Comments

Why Mobile Web Still Matters in 2015

shutterstock-152196302 Jan 7, 2015 - With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Comments

Happy Holidays From the ClickZ Team!

christmas-xmas Dec 25, 2014 - Happy holidays from all of us here at ClickZ! Comments

5 SEO Strategies That Will Still Work in 2015

shutterstock-157139333 Dec 9, 2014 - SEO is not dead, but you will have to do things differently in the coming year. Comments

Happy Thanksgiving From the ClickZ Team

thanksgiving-feast Nov 27, 2014 - Happy Thanksgiving from all of us here at ClickZ! Comments

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

A view of the Golden Gate Bridge in San Francisco Jul 28, 2014 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search. Comments

Vine Your Way to ClickZ Live San Francisco

San Francisco's Golden Gate Bridge from below Jul 7, 2014 - ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our upcoming event. Comments

VIDEO: Content Is a Marketing Currency for Citibank

linda-descano-citi Mar 7, 2014 - ClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away from traditional ads and toward content. Comments

Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age

denise-karkos-tdameritrade Mar 3, 2014 - ClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and social age. Comments

Harnessing the $9+ Billion Social and Mobile Ad Potential

Paper figures representing social networking Apr 4, 2013 - The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer. Comments

Happy Holidays From Incisive Media

shutterstock-119468578 Dec 24, 2012 - On behalf of the entire team at ClickZ and Incisive Media, we wanted to wish all of our readers Happy Holidays and a wonderful New Year's. Comments

Former WebMD CEO Gattinella to Head DoubleVerify

wayne-gattinella-webmd Sep 25, 2012 - Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Comments

Agency Creative Ferguson Joins Tribal DDB

Sep 13, 2012 - A roundup of news from Tribal DDB, MEC, AppNexus and Gannett. Comments

Digital Ad Sales Vet Greenberg Joins Katz 360

mortgreenberg-nokia-katz Sep 5, 2012 - More exec additions for AudienceScience, SapientNitro and DDB Chicago. Comments

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