Marketing News & Expert Advice
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ClickZ on Digital Politics Radio
Mar 13, 2012 - Listen to senior editor Kate Kaye on Digital Politics Radio. Comments
Execs & Accounts: Cheil USA, AKQA, Mediabrands
Jan 12, 2012 - Cheil USA makes first hires under Lars Bastholm; AKQA promotes Pierre Lipton to ECD. Comments
Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief
Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments
ClickZ Holiday Social Showdown: Betty Crocker Wins!
Jan 3, 2012 -
The cake and cookie mix maker demonstrated that old brands can learn new tricks.
Comments
ClickZ Holiday Social Showdown: Round Three Winners
Dec 22, 2011 -
UPDATE: Iconic American brands Betty Crocker and Converse make it to the final round. Vote now!
Comments
Execs & Accounts: IAB, New Media Strategies, iCrossing
Dec 21, 2011 - IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Comments
ClickZ Holiday Social Showdown: Round Two Winners
Dec 15, 2011 -
Betty Crocker, Converse, and others stay in the game!
Comments
ClickZ Holiday Social Showdown: Round One Winners
Dec 8, 2011 -
Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive!
Comments
Execs & Accounts: Zeta, CP+B, Organic, LBi
Dec 6, 2011 -
Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more.
Comments
A Third of Mobile Ads Used to Sustain In-Market Presence
Dec 2, 2011 - Millennial Media’s Q3 report suggests branding ads on the network are growing. Comments
ClickZ Holiday Social Showdown: Vote Your Picks!
Dec 1, 2011 -
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
Comments
Execs & Accounts: MEC, JWT, Maiden Media
Mar 13, 2012 - Sharona Sankar-King becomes MEC's senior partner of digital analytics. JWT names European head of digital Comments
Execs & Accounts: McCann NY, Fab.com, Buddy Media
Mar 8, 2012 - McCann NY uses "trail view" for Nature's Valley; Fab.com names a CMO. Comments
WPP Rolls ZAAZ Into Possible Worldwide
Mar 7, 2012 - ZAAZ founder Shane Atchison named Possible's CEO. Comments
SingTel to Buy Ad Network Amobee
Mar 5, 2012 - $321 million deal is Asia telco's first step into mobile marketing. Comments
Execs & Accounts: CP+B; Pereira & O'Dell; Initiative
Mar 2, 2012 - Crispin Porter + Bogusky wins Applebee's; Pereira & O'Dell nabs Henkel. Comments
Execs & Accounts: KBS+P, Pereira & O'Dell, CP+B
Feb 27, 2012 -
Steven Thibodeau moves on from KBS+P; Pereira & O'Dell splits with University of Phoenix.
Comments
Yahoo Chairman Bostock Steps Down
Feb 7, 2012 -
Four directors step down, and two are added.
Comments
GM Consolidates $3B Media Spend With Carat
Jan 24, 2012 - Automaker's contract spans search, social media, media planning and buying, as well as mobile. Comments
Walmart Taps Neil Ashe to Lead E-Commerce Globally
Jan 17, 2012 -
Former prez of CBS Interactive will help retailer build its online business.
Comments
Behind Betty Crocker's Winning Holiday Social Campaign
Jan 17, 2012 -
The cake mix maker's in-house kitchen staff is ready to interact with fans and followers.
Comments
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