Is Your Company Social Media Ready for a PR Crisis?

Nov 14, 2011 - Rick Perry's social media lesson for businesses. Comments

Do These 5 Social Media Monsters Still Scare You? [Charts]

Oct 31, 2011 - Shine some light on the fears that are holding your marketing back. Comments

Social Commerce: Social Media Meets Shopping in a Mobile World [Data]

Oct 17, 2011 - Five easy-to-implement social commerce tactics. Comments

Is Your Brand Showing On Social Media?

Oct 3, 2011 - Seven tips to enhance your brand on social media. Comments

What's Your Social Media Marketing IQ?

Sep 6, 2011 - Thirty social media marketing questions every marketer needs to ask. Comments

6 Ways to Boost Return on Twitter

Aug 22, 2011 - And five ways to track your Twitter return. Comments

Social Media Marketing Checkup

Aug 8, 2011 - Five easy social media marketing steps. Comments

Google+ Has Mark Zuckerberg's Attention, Shouldn't It Have Yours?

Jul 25, 2011 - Seven ways for marketers to start using Google+. Comments

Do You Know What Your Social Media Marketing Really Costs?

Jul 11, 2011 - Five major social business expenses, plus a detailed break out of hidden and not-so-hidden costs. Comments

Forget Social Media ROI

Jun 27, 2011 - Five other social media metrics that matter. Comments

What Not to Do on Social Media

Jun 13, 2011 - Five social media learnings from Weinergate. Comments

10 Ways to Improve Your Blog's Effectiveness

May 31, 2011 - What I learned at BlogWorld Expo New York. Comments

Take a Tablet for Your Marketing

May 2, 2011 - 5 tablet marketing tactics. Comments

Why QR Codes Matter Now

Apr 4, 2011 - 10 ways to use QR codes in your marketing. Comments

Social Media Uses Content Marketing to Shop

Mar 21, 2011 - Distributing branded content via social media platforms and formats provides customers with information they need for purchase decisions. Comments

On Social Media, Most People Don't Want to Be Heard

Mar 7, 2011 - Seven ways to encourage social media contributions. Comments

How to Integrate Customer Service Into Social Media Marketing

Feb 22, 2011 - Twelve ways social media extends customer service. Comments

Super Bowl Stories Build Super Brands

Feb 7, 2011 - A Super Bowl ad provides an impressive platform from which to create and build your brand. Stories are an integral component of this process. Comments

Got Mobile? 8 Mobile Marketing Strategies You Need NOW!

Jan 24, 2011 - Consider your business objectives, target audience, and related metrics before you set the course for your mobile marketing. Comments

7 Top Online Marketing Trends for 2011 [Data Included]

Jan 10, 2011 - Social media's influence expands. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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