10 Social Media 2010 Highlights (Data Included)

Dec 27, 2010 - From the Gulf oil spill to the FIFA World Cup, social media is all about events and issues that matter to people. Comments

Use Social Media to Celebrate Your Customers, Followers, and Lurkers

Dec 13, 2010 - 13 ways to spread holiday cheer to expand your social network. Comments

27.7% of Senior Management Champion Social Media - Does Yours?

Nov 29, 2010 - Six-point social media marketing checklist. Comments

How to Jumpstart Measuring Your Social Media ROI

Nov 15, 2010 - The ROI of social media is NOT zero! Comments

How to Be a Twitter Ninja

Nov 1, 2010 - 13 tactics to expand your influence on Twitter. Comments

Stop Experimenting With Social Media

Oct 18, 2010 - Four ways social media can enhance your marketing. Comments

Social Media Isn't Free

Oct 4, 2010 - Seven social media marketing expenses to consider. Comments

7 Ways to Make Your Social Media Marketing Work Harder

Sep 20, 2010 - Since integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize your efficiency. Comments

5 Ways to Integrate Stories Into Your Social Media Marketing

Aug 23, 2010 - Marketers need to create powerful stories that your audience wants to hear, engage with, and share. Comments

Old Spice's Teachable Moment for Content Marketing

Aug 9, 2010 - 7 recommendations for creating actionable content. Comments

Does Viral Video Translate to Marketing Success?

Jul 26, 2010 - 27 questions to determine branding effectiveness. Comments

7 Ways to Use Social Media to Promote Marketing Events

Jul 12, 2010 - Social media can help raise awareness, encourage participation, and enhance the experience in your marketing event. Comments

7 Actionable Facebook Tactics for Marketers

Jun 28, 2010 - Facebook has emerged as a powerful marketing medium. Here are the top approaches to consider. Comments

25 Digital Media Questions Marketers Need to Answer

Jun 14, 2010 - Marketers must assess their answers to a variety of metrics-related questions to determine the effectiveness of their message and the context in which it's delivered to achieve their business goals. Comments

5 Ways to Extend Social Media's Reach

May 16, 2010 - It's not just online anymore! Comments

What's Wrong With Social Media Marketing?

Apr 19, 2010 - 12 tactics for integrating social media marketing across your organization. Comments

Reinventing Magazines Online

Apr 5, 2010 - 25 tactics to help print magazines become online success stories. Comments

The New Era of Digital News Consumption

Mar 22, 2010 - The three Cs of digital news, the three Rs, and the three marketing-related digital news considerations. Comments

Mobile Isn't Just the Cell Phone Anymore

Mar 8, 2010 - As the number and variety of mobile devices continue to expand, it's critical to provide device-relevant marketing messages and to test what works with your audience. Comments

9 Insights to Help Guide Your Social Media Marketing Program

Feb 22, 2010 - A look at what marketers can learn about social media marketing from the 2010 Olympic Games. Comments

12 Ways to Improve and Expand Your Content Marketing

Feb 8, 2010 - How content drives social media, SEO, and sales. Comments

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IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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