Marketing News & Expert Advice
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A 10-Point Strategy to Optimize Your Email Program
May 20, 2013 - Need to improve your email marketing program's performance? Part one in a two-part series. Comments
Connecting Marketing in Indianapolis
Oct 22, 2012 -
Thoughts on moments and lessons learned from one of the largest global marketing events.
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Consumer Email Behavior: Leveraging Social in Email Marketing
Sep 24, 2012 -
Nine sound bites for improving social marketing effectiveness. Part four in a series.
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Consumer Email Behavior: Leveraging Mobile in Email Marketing
Aug 27, 2012 - Four tactics to get your email programs optimized for the mobile era. Part three in a series. Comments
Consumer Email Behavior: The Impact of Relevance and Frequency
Aug 13, 2012 - Four ways to improve audience engagement and retain subscribers. Part two in a series. Comments
Is an Email Marketing Offer Just Like a TV Commercial?
Jul 2, 2012 - The TV challenge: using context as a creative element to accelerate engagement. Comments
Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II
Jun 18, 2012 - Plan for marketing on multi-channels, and other tactics that should be on your radar. Comments
Tactics to Improve List Hygiene
May 7, 2012 - An interview with Craig Swerdloff of LeadSpend. Comments
Beginning the Journey of Marketing Optimization
Apr 23, 2012 - Four tips to jump-start your email optimization program. Comments
Using Triggered Messages to Advance Effectiveness and Efficiency
Mar 26, 2012 - A retailer case study on triggered messaging. Comments
Connected Acquisition
Feb 27, 2012 - Using shared incentives to improve email acquisition across the enterprise. Comments
Marketing Analytics, Optimizing the Connected Customer Experience
May 6, 2013 -
A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign.
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Leveraging Customer Data vs. Crowdsourcing
Apr 22, 2013 -
Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand.
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Realizing Agile Email Marketing: The Future of Video, Content, and Context
Apr 8, 2013 -
A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing.
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The Necessity of Competitive Intelligence
Mar 25, 2013 -
It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics.
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Improving Email Acquisition - Site Registration
Mar 11, 2013 -
To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.
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Valuing Email Addresses and Scoring a List
Feb 25, 2013 -
It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization.
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Becoming Responsive in 2013: Adapting to Change
Jan 14, 2013 -
How devices are becoming the new portals and how changing interfaces will affect marketers.
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Email Marketing for Local Business
Dec 31, 2012 -
Tactics to drive a digital future at the check-out counter.
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Consumer Email Behavior: Using Images in Email Marketing
Dec 17, 2012 -
A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Part one in a series.
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Exploring the Effectiveness of Email Acquisition Tactics
Nov 5, 2012 -
Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store.
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