email-tricks

Tips to Guiding Email Marketing Vendor Selection

Jul 29, 2013 - Utilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs. Comments

The Future Is Now - 4 Steps to Connected Marketing

connectedcloud Jul 1, 2013 - Make sure to be humble and embrace the people around you to make your program a success. Comments

Exploring Embedded Video in Email

mobile-email Jun 3, 2013 - A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers. Comments

A 10-Point Strategy to Optimize Your Email Program

email-images May 20, 2013 - Need to improve your email marketing program's performance? Part one in a two-part series. Comments

Marketing Analytics, Optimizing the Connected Customer Experience

target-your-customers May 6, 2013 - A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful campaign. Comments

Leveraging Customer Data vs. Crowdsourcing

segmentation-opportunities Apr 22, 2013 - Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand. Comments

Realizing Agile Email Marketing: The Future of Video, Content, and Context

email-images Apr 8, 2013 - A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Comments

The Necessity of Competitive Intelligence

racehill Mar 25, 2013 - It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Comments

Improving Email Acquisition - Site Registration

email-tricks Mar 11, 2013 - To maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Comments

Valuing Email Addresses and Scoring a List

email-tricks Feb 25, 2013 - It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your organization. Comments

Becoming Responsive in 2013: Adapting to Change

possible Jan 14, 2013 - How devices are becoming the new portals and how changing interfaces will affect marketers. Comments

Email Marketing for Local Business

local Dec 31, 2012 - Tactics to drive a digital future at the check-out counter. Comments

Consumer Email Behavior: Using Images in Email Marketing

email-images Dec 17, 2012 - A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Part one in a series. Comments

Exploring the Effectiveness of Email Acquisition Tactics

shutterstock-111242489 Nov 5, 2012 - Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store. Comments

Connecting Marketing in Indianapolis

blaine Oct 22, 2012 - Thoughts on moments and lessons learned from one of the largest global marketing events. Comments

Consumer Email Behavior: Leveraging Social in Email Marketing

email-deliverability Sep 24, 2012 - Nine sound bites for improving social marketing effectiveness. Part four in a series. Comments

Consumer Email Behavior: Leveraging Mobile in Email Marketing

Aug 27, 2012 - Four tactics to get your email programs optimized for the mobile era. Part three in a series. Comments

Consumer Email Behavior: The Impact of Relevance and Frequency

Aug 13, 2012 - Four ways to improve audience engagement and retain subscribers. Part two in a series. Comments

Is an Email Marketing Offer Just Like a TV Commercial?

Jul 2, 2012 - The TV challenge: using context as a creative element to accelerate engagement. Comments

Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II

Jun 18, 2012 - Plan for marketing on multi-channels, and other tactics that should be on your radar. Comments

Tactics to Improve List Hygiene

May 7, 2012 - An interview with Craig Swerdloff of LeadSpend. Comments

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