Beginning the Journey of Marketing Optimization

Apr 23, 2012 - Four tips to jump-start your email optimization program. Comments

Using Triggered Messages to Advance Effectiveness and Efficiency

Mar 26, 2012 - A retailer case study on triggered messaging. Comments

Connected Acquisition

Feb 27, 2012 - Using shared incentives to improve email acquisition across the enterprise. Comments

Why Context Matters More Than Timing

Feb 13, 2012 - Marketers need to find solutions that make their messages and offers resonate in a time and location that is based on their subscribers' behavior. Comments

Orchestrating Mailings Across Channels to Drive Results

Jan 30, 2012 - Consumers view and interact with brands across multiple channels. Are you prepared? Comments

2012 Email Marketing Predictions

Jan 3, 2012 - The sheer fascination of launching social marketing campaigns will subside - and four other trends that will impact marketers in the coming year. Comments

Creating an Engagement Index

Dec 19, 2011 - How to establish a scoring system to assess the health and performance of your email subscriber list. Comments

Innovations in Email, the 2011 Edition

Dec 5, 2011 - A look back at significant happenings in the email marketing industry in 2011. Comments

Exploring New Approaches to Monetizing Email Ad Inventory

Nov 21, 2011 - An interview with Dave Hendricks and Matt Keiser of LiveIntent. Comments

Email's Death Has Been Greatly Exaggerated

Nov 7, 2011 - Email is our digital fingerprint and needed for just about anything consumers do online. Comments

When Size Matters: Managing List Hygiene

Oct 24, 2011 - Marketers must not only look at click-through rates but also use click-through data as a segmentation attribute to target subscribers that are not engaged. Comments

Testing: Why Failure Must Be an Option

Oct 10, 2011 - Better to test a small bit of your list and experience some small failure, then launch a mailing to your entire list and experience failure in a massive way. Comments

The Mobile Evolution of Email

Sep 26, 2011 - With consumers doing more and more on their phones, the need to deliver relevant email messages has never been more important. Comments

Using Mobile Applications to Improve Email Acquisition

Aug 29, 2011 - As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. Comments

Connecting Social and Email Marketing

Jul 18, 2011 - A Q&A with Rusty Warner exploring the latest tactics for email marketers attempting to combine their email efforts with social media sites. Comments

The State of Deliverability - New Innovations to Remedy Old Problems

May 23, 2011 - An interview with Dave Lewis on the challenges of email delivery. Comments

The Relevance Imperative: Why and How To Become Relevant

May 9, 2011 - Consumers require different methods to be seduced into allowing a brand to remain in their lives. Comments

The Renaissance of Email

Apr 25, 2011 - Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. Comments

5 Connected Marketing Tactics to Prepare for Facebook Messages

Nov 16, 2010 - What Facebook's latest move means for e-mail and other marketers. Comments

Improve Your E-Mail Marketing Efforts

Aug 15, 2005 - Five tips to help you meet your year-end goals. Comments

E-Mail Authentication: Restoring Trust in E-Mail

Jul 18, 2005 - How to jump on the e-mail authentication train and help restore trust in e-mail. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

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If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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