Marketing News & Expert Advice
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Beginning the Journey of Marketing Optimization
Apr 23, 2012 - Four tips to jump-start your email optimization program. Comments
Testing: Why Failure Must Be an Option
Oct 10, 2011 - Better to test a small bit of your list and experience some small failure, then launch a mailing to your entire list and experience failure in a massive way. Comments
The Mobile Evolution of Email
Sep 26, 2011 - With consumers doing more and more on their phones, the need to deliver relevant email messages has never been more important. Comments
Using Mobile Applications to Improve Email Acquisition
Aug 29, 2011 - As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. Comments
Connecting Social and Email Marketing
Jul 18, 2011 - A Q&A with Rusty Warner exploring the latest tactics for email marketers attempting to combine their email efforts with social media sites. Comments
The State of Deliverability - New Innovations to Remedy Old Problems
May 23, 2011 - An interview with Dave Lewis on the challenges of email delivery. Comments
The Relevance Imperative: Why and How To Become Relevant
May 9, 2011 - Consumers require different methods to be seduced into allowing a brand to remain in their lives. Comments
The Renaissance of Email
Apr 25, 2011 - Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. Comments
5 Connected Marketing Tactics to Prepare for Facebook Messages
Nov 16, 2010 - What Facebook's latest move means for e-mail and other marketers. Comments
Improve Your E-Mail Marketing Efforts
Aug 15, 2005 - Five tips to help you meet your year-end goals. Comments
E-Mail Authentication: Restoring Trust in E-Mail
Jul 18, 2005 - How to jump on the e-mail authentication train and help restore trust in e-mail. Comments
Using Triggered Messages to Advance Effectiveness and Efficiency
Mar 26, 2012 - A retailer case study on triggered messaging. Comments
Connected Acquisition
Feb 27, 2012 - Using shared incentives to improve email acquisition across the enterprise. Comments
Why Context Matters More Than Timing
Feb 13, 2012 - Marketers need to find solutions that make their messages and offers resonate in a time and location that is based on their subscribers' behavior. Comments
Orchestrating Mailings Across Channels to Drive Results
Jan 30, 2012 - Consumers view and interact with brands across multiple channels. Are you prepared? Comments
2012 Email Marketing Predictions
Jan 3, 2012 - The sheer fascination of launching social marketing campaigns will subside - and four other trends that will impact marketers in the coming year. Comments
Creating an Engagement Index
Dec 19, 2011 - How to establish a scoring system to assess the health and performance of your email subscriber list. Comments
Innovations in Email, the 2011 Edition
Dec 5, 2011 - A look back at significant happenings in the email marketing industry in 2011. Comments
Exploring New Approaches to Monetizing Email Ad Inventory
Nov 21, 2011 - An interview with Dave Hendricks and Matt Keiser of LiveIntent. Comments
Email's Death Has Been Greatly Exaggerated
Nov 7, 2011 - Email is our digital fingerprint and needed for just about anything consumers do online. Comments
When Size Matters: Managing List Hygiene
Oct 24, 2011 - Marketers must not only look at click-through rates but also use click-through data as a segmentation attribute to target subscribers that are not engaged. Comments
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