Get Rid of the F-Word

Jun 20, 2005 - E-mail marketers think "frequency" much too frequently. Comments

Assigning a Value to E-Mail Addresses

May 23, 2005 - E-mail addresses have a shelf life. Determining your list's value and applying that value. Comments

Integrating E-Mail Marketing and Web Analytics

Apr 25, 2005 - Easy-to-use, affordable tools are finally available. Comments

RSS' Effect on E-Mail Marketing

Mar 28, 2005 - RSS as an alternative to e-mail marketing isn't as black and white as you might think. Comments

Improving E-Mail Performance Through Testing

Feb 28, 2005 - Trial and error is a central part of marketing. Tips to make your trials a bit more scientific. Comments

Optimizing Registration Pages

Jan 31, 2005 - Tactics to maximize registration and opt-in page effectiveness. Comments

E-Mail 2004: Year in Review and a Look Ahead to 2005

Jan 3, 2005 - E-mail marketing saw more seismic changes in 2004 than ever before. A roundup of what happened and how it will affect e-mail in the coming year. Comments

The Identity Crisis and E-Mail Authentication: Finding Your Identity

Dec 6, 2004 - We’re further from fixing the e-mail identity crisis than anyone wants to admit. Five ideas for mitigating the delivery risks. Comments

E-mail and Attitudinal Segmentation

Nov 8, 2004 - Using behavior and attitudes to build a complete picture of your customers. Comments

Improve E-Mail Campaigns With Behavioral Data

Oct 11, 2004 - The open rate has become a near-useless metric. Move beyond it. Comments

Get Rid Of The F-Word

Sep 13, 2004 - E-mail marketers think 'frequency' much too frequently. Comments

MAP is Spam’s Simple Answer

Nov 21, 2003 - Steven Trupp says that current spam propogation measures are so primitive that a simple piece of software can solve most of the problem. Comments

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