Marketing News & Expert Advice
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RSS' Effect on E-Mail Marketing
Mar 28, 2005 - RSS as an alternative to e-mail marketing isn't as black and white as you might think. Comments
Improving E-Mail Performance Through Testing
Feb 28, 2005 - Trial and error is a central part of marketing. Tips to make your trials a bit more scientific. Comments
Optimizing Registration Pages
Jan 31, 2005 - Tactics to maximize registration and opt-in page effectiveness. Comments
E-Mail 2004: Year in Review and a Look Ahead to 2005
Jan 3, 2005 - E-mail marketing saw more seismic changes in 2004 than ever before. A roundup of what happened and how it will affect e-mail in the coming year. Comments
The Identity Crisis and E-Mail Authentication: Finding Your Identity
Dec 6, 2004 - We’re further from fixing the e-mail identity crisis than anyone wants to admit. Five ideas for mitigating the delivery risks. Comments
E-mail and Attitudinal Segmentation
Nov 8, 2004 - Using behavior and attitudes to build a complete picture of your customers. Comments
Improve E-Mail Campaigns With Behavioral Data
Oct 11, 2004 - The open rate has become a near-useless metric. Move beyond it. Comments
Get Rid Of The F-Word
Sep 13, 2004 - E-mail marketers think 'frequency' much too frequently. Comments
MAP is Spam’s Simple Answer
Nov 21, 2003 - Steven Trupp says that current spam propogation measures are so primitive that a simple piece of software can solve most of the problem. Comments
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