Marketing News & Expert Advice
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Learning From the Presidential Race in Your Inbox
Sep 3, 2008 - With so much at stake, the most innovative use of e-mail will likely come out of the political arena in 2008. Comments
Answers to Your E-mail Questions
Mar 19, 2008 - Why open rates are declining, comparing HTML and text e-mail, and how to get BlackBerry users to read e-mail marketing messages. Comments
Keeping Tradeshow E-mail Managable
Mar 5, 2008 - A new product helps conference organizers to boost attendance, satisfy vendors and reduce inbox overload. Comments
Direct Prospects to Your Tradeshow Booth
Feb 20, 2008 - How a switch from direct mail to e-mail delivered increased response from a smaller mailing list. Comments
E-mail Testing: A Real-World Approach
Feb 6, 2008 - Six simple steps to testing your e-mail campaign, courtesy of SubscriberMail CEO Jordan Ayan. Comments
Real Estate eCards: Think Seasonally, Act Locally
Jan 23, 2008 - Do you have an industry-relevant promotion ready to send to your clients? Here's one approach. Comments
Outgrowing Your Homegrown E-mail System
Jan 10, 2008 - How to determine when it's time to ditch your internal e-mail solution and call the pros. Comments
Learning From the Presidential Race in Your Inbox
Jan 9, 2008 - With so much at stake, the most innovative use of e-mail will likely come out of the political arena in 2008. Comments
File This Away for Holidays 2008
Dec 26, 2007 - Business e-cards can showcase creative talent, provide personalization, and be fun. Comments
Make It a Green Christmas With E-Cards
Dec 12, 2007 - Dreaming of a green Christmas? Impress your list with business-appropriate -- and beautiful -- e-cards. Comments
Testing, Testing, Testing...
Nov 28, 2007 - Three tests to evaluate e-mail marketing effectiveness. Comments
Who Says People Don't Respond to Long E-mail Copy?
Aug 6, 2008 - Testing with some clients turned up an intriguing trend. Learn more. Comments
Are You Leaving Money on the Table?
Jul 23, 2008 - An amazing vacation to Iceland underscores how businesses could more effectively use e-mail marketing. Comments
Green Up Your E-mail
Jul 9, 2008 - Three ways to make e-mail more environmentally friendly. Comments
Eight Techniques for Increasing Webinar Registrations
Jun 25, 2008 - How can you get the average business person to dedicate an hour of her busy workday to sit through your Webinar? Comments
Five Questions to Ask During Your Mid-Year E-mail Review
Jun 11, 2008 - Are you enhancing landing page performance, evaluating the right metrics, and taking other measures to increase sales? Comments
Tips for Improving E-mail Marketing Performance
May 28, 2008 - How to manage the e-mail publishing empire in your company. Comments
Profitable B2B E-mail Ideas From the Nonprofit World
May 14, 2008 - How to freshen up your e-mails and improve response rates. Comments
Executive Survey Invitations: How to Get C-Levels to Respond
Apr 30, 2008 - Best practices for conducting executive-level online surveys. Comments
51 Seconds to E-Newsletter Success
Apr 16, 2008 - Tips for engaging a reader -- in 51 seconds or less. Comments
Three Secrets for Executive E-Newsletter Engagement
Apr 2, 2008 - How to succeed in an e-mail-fatigued world. Comments
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