Marketing News & Expert Advice
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What Does Salesforce's ExactTarget Acquisition Mean for Marketers?
Oct 3, 2013 - Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Comments
It Takes a Team
Sep 26, 2012 -
If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom.
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Goodbye Postini, We'll Miss You and Don't Let the Door…
Aug 29, 2012 - Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Comments
Gmail Filtering Redux
Jul 5, 2012 - If you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operating. Comments
Gmail Filtering: The Spam Disposition
Jun 7, 2012 - If you're getting filtered at Gmail, consider the reasons given and you may be able to more quickly remedy the situation. Part two in a two-part series. Comments
What Gmail Teaches Us About Spam Filtering
May 10, 2012 - The three steps to avoid being marked as a phish or forgery by Gmail. Part one in a two-part series. Comments
Is Email Appending an Abusive Practice?
Feb 16, 2012 - MAAWG contends that email appending is an abusive practice. What does this mean for email marketers? Comments
The 2012 Inbox: Mobile's Impact - Reloaded
Jan 19, 2012 - A look back at predictions of mobile's impact on the inbox from 2010 to see how they fared. Comments
The Future Is Not One to One
Dec 22, 2011 - Focusing on the quality of your customer experience leads to the creation of truly effective, integrated campaigns regardless of whether they're batch and blast or one to one. Comments
Social as a Broadcast Medium
Nov 10, 2011 - Is marketing on social networks still a two-way street between brands and consumers? Comments
Email Logistics in Crisis Management
Sep 1, 2011 - Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factors to consider. Comments
Size and Specialization?
Aug 28, 2013 -
As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required.
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Focus on the Fundamentals
Jul 31, 2013 -
It's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavioral targeting.
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Handling Yahoo's Email Retirement Plan
Jul 3, 2013 -
Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think.
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It's Not Just Email Anymore
Jun 5, 2013 -
Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it?
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A False Dichotomy
May 8, 2013 -
We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options?
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Does Your Agency Underestimate Email?
Apr 10, 2013 -
The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home.
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The Grand Finale
Jan 16, 2013 -
The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series.
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The Problem With Mobile Marketing?
Dec 26, 2012 -
You're thinking about "mobile."
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It's All About the Audience
Nov 21, 2012 -
Where the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series.
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Like Any Good Story
Oct 24, 2012 -
To manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series.
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