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Unsubscribe Best Practices and Beyond

Sep 24, 2014 - Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things you can do to deal with unsubscribe issues. Comments

Kill It With Fire! 5 Best Practices That Need to Go Away

angry-email Aug 27, 2014 - These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die out. Comments

CASL: The Sky Isn’t Falling

spam Jul 30, 2014 - The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "inept" legislation of our own. Comments

Are You Using Big Data, and Does It Matter?

big-data-screen Jun 4, 2014 - The majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Comments

Mandatory Email Authentication and What It Means for Marketers

email-authentication May 7, 2014 - New rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Comments

5 Things Every Email Marketer Should Know

emailcampaign Apr 9, 2014 - Every email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and direct marketing fundamentals. Comments

Gmail Image Caching Update Is Good News, Kind Of

gmail-logo Mar 12, 2014 - In a recent change, Gmail has started supporting cache control, a mechanism for websites to indicate how long it's OK to keep content for without requesting an update. While this change does not address all of the capabilities that caching impacted... Comments

Email Marketers: New Stewards of Privacy and Data

data-privacy-shutterstock-108568799 Feb 12, 2014 - It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Comments

CRM & Media Together At Last Means an Expanded Role for Email Marketers

Figures cut out of paper showing collaboration Jan 15, 2014 - You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Comments

Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers

gmail-logo Dec 31, 2013 - Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed. Comments

What To Do with Long-Term Inactive Email Subscribers?

emailcampaign Dec 18, 2013 - Columnist Derek Harding shares tip for marketers with long-term inactive email subscribers, after a conversation at Email Insider Summit spurred a lively conversation on the best way to manage them. Comments

Email Marketing Quality Control Lessons from Publishing and Software Engineering

black-friday-checklist Nov 20, 2013 - For many email marketers, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist. Learn about the quality control triangle. made of three competing factors. Comments

A False Dichotomy

see-saw2 Oct 24, 2013 - We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options? Comments

What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

Two people shaking hands Oct 3, 2013 - Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Comments

Size and Specialization?

emailcampaign Aug 28, 2013 - As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required. Comments

Focus on the Fundamentals

back-to-basics Jul 31, 2013 - It's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavioral targeting. Comments

Handling Yahoo's Email Retirement Plan

yahooearningslogo Jul 3, 2013 - Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think. Comments

It's Not Just Email Anymore

email-tricks Jun 5, 2013 - Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes with it? Comments

Does Your Agency Underestimate Email?

martiniglass Apr 10, 2013 - The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home. Comments

The Grand Finale

beijing-acting-troupe Jan 16, 2013 - The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Comments

The Problem With Mobile Marketing?

facebook-mobile Dec 26, 2012 - You're thinking about "mobile." Comments

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