Frequency matters: 5 keys to finding the 'Goldilocks Zone'

Oct 28, 2015 - Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your messages this holiday season. Comments

Taking Risks to Grow Your List

growthplant Oct 2, 2015 - Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider the long-term impact first. Comments

How Email Works, Part Four: Measurement and Tracking

email-marketing-stories Sep 3, 2015 - In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data. Comments

How Email Works, Part Three: Anatomy of an Email

how-email-works-image Jul 31, 2015 - In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication failures and incorrect DNS. Comments

How Email Works: Part Two

email-targeting-display-ads Jul 1, 2015 - In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient. Comments

How Email Works, Part One: The Story of "Send"

email-marketing-changes Jun 4, 2015 - Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens when you press "send." Comments

Should Email Marketers Worry About IBM Verse?

email-worry May 6, 2015 - Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Comments

Engagement Matters

shutterstock-105905384 Mar 11, 2015 - Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Comments

Why Was My Email Blocked?

digital-strategy-roadblock Feb 11, 2015 - Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Comments

2015: The Year Email Goes Mobile-Only?

mobileads Jan 14, 2015 - Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Comments

It’s Time to Drop the Text Version

shutterstock-105905384 Dec 17, 2014 - That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Comments

Could a Company See a 15 Percent Drop in Stock Value Due to Email?

Big losses see Amazons shares hit 12-month low Nov 19, 2014 - Major brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happening? Comments

How the Key Trends in Marketing Play Out in Practice

digital-marketing-trends-1 Oct 27, 2014 - The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Comments

Unsubscribe Best Practices and Beyond

unsubscribe-shutterstock-157057739 Sep 24, 2014 - Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things you can do to deal with unsubscribe issues. Comments

Kill It With Fire! 5 Best Practices That Need to Go Away

angry-email Aug 27, 2014 - These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die out. Comments

CASL: The Sky Isn’t Falling

spam Jul 30, 2014 - The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "inept" legislation of our own. Comments

Are You Using Big Data, and Does It Matter?

big-data-screen Jun 4, 2014 - The majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Comments

Mandatory Email Authentication and What It Means for Marketers

email-authentication May 7, 2014 - New rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Comments

5 Things Every Email Marketer Should Know

emailcampaign Apr 9, 2014 - Every email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and direct marketing fundamentals. Comments

Gmail Image Caching Update Is Good News, Kind Of

gmail-logo Mar 12, 2014 - In a recent change, Gmail has started supporting cache control, a mechanism for websites to indicate how long it's OK to keep content for without requesting an update. While this change does not address all of the capabilities that caching impacted... Comments

Email Marketers: New Stewards of Privacy and Data

data-privacy-shutterstock-108568799 Feb 12, 2014 - It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Comments

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