Dec 9, 2010 - Is click-through rate a better success metric for e-mail marketing campaigns? Comments
Sep 3, 2009 - How do you reach prospects not on your list? Comments
Aug 6, 2009 - E-mail marketers must ensure that existing customers have a motive and opportunity to sign up to an e-mail list. Comments
Jul 9, 2009 - There are no shortcuts to building a good e-mail list. And list purchase, like e-mail append, is all about the shortcut. Comments
May 14, 2009 - Canada's proposed anti-spam legislation affords a lesson for the United States: unsolicited B2B e-mail is still spam. Comments
Mar 12, 2009 - Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Comments
Jan 22, 2009 - You want to use e-mail append to create more effective e-mail marketing. But will it really help? Comments
Oct 30, 2008 - Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do. Comments
Oct 2, 2008 - The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes. Comments
Sep 4, 2008 - The first e-mail you send to a new subscriber is where you set and manage expectations. Some do's and don'ts. Comments
Aug 7, 2008 - How to gracefully retire addresses from an e-mail list. Comments
Sep 30, 2010 - What separates great marketers from the run-of-the-mill is the ability to see what's coming and where things are heading. Comments
Aug 5, 2010 - Six key points e-mail marketers should understand about APIs. Comments
Jul 8, 2010 - Four ways that marketers can prepare for the (slow) adoption of mobile e-mail. Comments
Jun 10, 2010 - Relevance and targeting are about keeping customers and building loyalty and enhancing the top and bottom lines. Comments
Apr 15, 2010 - Evaluating social networking tools and techniques reveals significant risks for the unwary but valuable opportunities for those who are careful and have clear objectives. Comments
Feb 18, 2010 - Is hype over social networking and video in e-mail distracting us from making evolutionary improvements in the e-mail marketing channel? Comments
Dec 24, 2009 - Use of the social network for marketing comes up short on two fronts. Comments
Dec 3, 2009 - Before you use a service to develop leads for your e-mail marketing list, you should be aware of these problems and ways to protect your business against unscrupulous vendors. Comments
Nov 30, 2009 - Three steps to make e-mail marketing programs more effective and avoid list fatigue. Comments
Oct 29, 2009 - While e-mail marketing gets more sophisticated, why are messages still delivered with broken links, missing images, and other shortcomings? Comments
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