Marketing News & Expert Advice
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Why Is Deliverability Still an Issue for Marketers?
Jun 9, 2011 - It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly. Comments
Tread Carefully With Social Networking in E-mail
Apr 15, 2010 - Evaluating social networking tools and techniques reveals significant risks for the unwary but valuable opportunities for those who are careful and have clear objectives. Comments
The Magpies of E-mail Marketing
Feb 18, 2010 - Is hype over social networking and video in e-mail distracting us from making evolutionary improvements in the e-mail marketing channel? Comments
Twitter: Will It Implode Under the Weight of Its Hype?
Dec 24, 2009 - Use of the social network for marketing comes up short on two fronts. Comments
Seven Questions for Co-Registration Service Providers
Dec 3, 2009 - Before you use a service to develop leads for your e-mail marketing list, you should be aware of these problems and ways to protect your business against unscrupulous vendors. Comments
Turnaround Measures for E-Mail Marketers
Nov 30, 2009 - Three steps to make e-mail marketing programs more effective and avoid list fatigue. Comments
E-Mail Marketers Trip up on Quality Control
Oct 29, 2009 - While e-mail marketing gets more sophisticated, why are messages still delivered with broken links, missing images, and other shortcomings? Comments
Approaches to Building an E-mail List, Part 2
Sep 3, 2009 - How do you reach prospects not on your list? Comments
Approaches to Building an E-mail List, Part 1
Aug 6, 2009 - E-mail marketers must ensure that existing customers have a motive and opportunity to sign up to an e-mail list. Comments
E-Mail List Purchase: A Shortcut to Success?
Jul 9, 2009 - There are no shortcuts to building a good e-mail list. And list purchase, like e-mail append, is all about the shortcut. Comments
Dissecting a Major Flaw in CAN-SPAM
May 14, 2009 - Canada's proposed anti-spam legislation affords a lesson for the United States: unsolicited B2B e-mail is still spam. Comments
Risk vs. Reward of ESPs
Apr 14, 2011 - Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks. Comments
Should You Use an E-mail Service Provider for Your Mobile Strategy?
Mar 17, 2011 - Pros and cons of using a single vendor for e-mail and mobile marketing. Comments
Why Engagement Matters
Feb 17, 2011 - While consumers have gained control, that is not really what they're looking for in their brand relationships. They want to feel valued, efficiency, and trust. Comments
Predictions for Hotmail Active Views
Jan 20, 2011 - The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Comments
Addressing E-mail Deliverability Is Simple
Dec 23, 2010 - Marketers must become more savvy and educated about the details of how e-mail delivery works, how reputation is monitored, and how behaviors affect delivery. Comments
Click-to-Open Ratio and Its Shortcomings
Dec 9, 2010 - Is click-through rate a better success metric for e-mail marketing campaigns? Comments
Preparing for the Future of E-mail Marketing
Sep 30, 2010 - What separates great marketers from the run-of-the-mill is the ability to see what's coming and where things are heading. Comments
A Marketer's Guide to APIs
Aug 5, 2010 - Six key points e-mail marketers should understand about APIs. Comments
The 2012 Inbox: Mobile's Impact
Jul 8, 2010 - Four ways that marketers can prepare for the (slow) adoption of mobile e-mail. Comments
Relevance in E-mail Marketing
Jun 10, 2010 - Relevance and targeting are about keeping customers and building loyalty and enhancing the top and bottom lines. Comments
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