story-book

Like Any Good Story

Oct 24, 2012 - To manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series. Comments

It Takes a Team

team Sep 26, 2012 - If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom. Comments

Goodbye Postini, We'll Miss You and Don't Let the Door…

Aug 29, 2012 - Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Comments

Gmail Filtering Redux

Jul 5, 2012 - If you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operating. Comments

Gmail Filtering: The Spam Disposition

Jun 7, 2012 - If you're getting filtered at Gmail, consider the reasons given and you may be able to more quickly remedy the situation. Part two in a two-part series. Comments

What Gmail Teaches Us About Spam Filtering

May 10, 2012 - The three steps to avoid being marked as a phish or forgery by Gmail. Part one in a two-part series. Comments

Is Email Appending an Abusive Practice?

Feb 16, 2012 - MAAWG contends that email appending is an abusive practice. What does this mean for email marketers? Comments

The 2012 Inbox: Mobile's Impact - Reloaded

Jan 19, 2012 - A look back at predictions of mobile's impact on the inbox from 2010 to see how they fared. Comments

The Future Is Not One to One

Dec 22, 2011 - Focusing on the quality of your customer experience leads to the creation of truly effective, integrated campaigns regardless of whether they're batch and blast or one to one. Comments

Social as a Broadcast Medium

Nov 10, 2011 - Is marketing on social networks still a two-way street between brands and consumers? Comments

Email Logistics in Crisis Management

Sep 1, 2011 - Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factors to consider. Comments

Why Is Deliverability Still an Issue for Marketers?

Jun 9, 2011 - It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly. Comments

Risk vs. Reward of ESPs

Apr 14, 2011 - Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks. Comments

Should You Use an E-mail Service Provider for Your Mobile Strategy?

Mar 17, 2011 - Pros and cons of using a single vendor for e-mail and mobile marketing. Comments

Why Engagement Matters

Feb 17, 2011 - While consumers have gained control, that is not really what they're looking for in their brand relationships. They want to feel valued, efficiency, and trust. Comments

Predictions for Hotmail Active Views

Jan 20, 2011 - The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Comments

Addressing E-mail Deliverability Is Simple

Dec 23, 2010 - Marketers must become more savvy and educated about the details of how e-mail delivery works, how reputation is monitored, and how behaviors affect delivery. Comments

Click-to-Open Ratio and Its Shortcomings

Dec 9, 2010 - Is click-through rate a better success metric for e-mail marketing campaigns? Comments

Preparing for the Future of E-mail Marketing

Sep 30, 2010 - What separates great marketers from the run-of-the-mill is the ability to see what's coming and where things are heading. Comments

A Marketer's Guide to APIs

Aug 5, 2010 - Six key points e-mail marketers should understand about APIs. Comments

The 2012 Inbox: Mobile's Impact

Jul 8, 2010 - Four ways that marketers can prepare for the (slow) adoption of mobile e-mail. Comments

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