Marketing News & Expert Advice
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Click-to-Open Ratio and Its Shortcomings
Dec 9, 2010 - Is click-through rate a better success metric for e-mail marketing campaigns? Comments
Approaches to Building an E-mail List, Part 2
Sep 3, 2009 - How do you reach prospects not on your list? Comments
Approaches to Building an E-mail List, Part 1
Aug 6, 2009 - E-mail marketers must ensure that existing customers have a motive and opportunity to sign up to an e-mail list. Comments
E-Mail List Purchase: A Shortcut to Success?
Jul 9, 2009 - There are no shortcuts to building a good e-mail list. And list purchase, like e-mail append, is all about the shortcut. Comments
Dissecting a Major Flaw in CAN-SPAM
May 14, 2009 - Canada's proposed anti-spam legislation affords a lesson for the United States: unsolicited B2B e-mail is still spam. Comments
Six International E-Mail Marketing Challenges
Mar 12, 2009 - Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Comments
The Dangers of E-Mail Append
Jan 22, 2009 - You want to use e-mail append to create more effective e-mail marketing. But will it really help? Comments
Do the Right Thing in an E-mail Marketing Campaign
Oct 30, 2008 - Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do. Comments
E-Mail Marketing History Lessons
Oct 2, 2008 - The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes. Comments
Tips for Sending a Welcome Message
Sep 4, 2008 - The first e-mail you send to a new subscriber is where you set and manage expectations. Some do's and don'ts. Comments
Three Rules for Reconfirming E-Mail Lists
Aug 7, 2008 - How to gracefully retire addresses from an e-mail list. Comments
Preparing for the Future of E-mail Marketing
Sep 30, 2010 - What separates great marketers from the run-of-the-mill is the ability to see what's coming and where things are heading. Comments
A Marketer's Guide to APIs
Aug 5, 2010 - Six key points e-mail marketers should understand about APIs. Comments
The 2012 Inbox: Mobile's Impact
Jul 8, 2010 - Four ways that marketers can prepare for the (slow) adoption of mobile e-mail. Comments
Relevance in E-mail Marketing
Jun 10, 2010 - Relevance and targeting are about keeping customers and building loyalty and enhancing the top and bottom lines. Comments
Tread Carefully With Social Networking in E-mail
Apr 15, 2010 - Evaluating social networking tools and techniques reveals significant risks for the unwary but valuable opportunities for those who are careful and have clear objectives. Comments
The Magpies of E-mail Marketing
Feb 18, 2010 - Is hype over social networking and video in e-mail distracting us from making evolutionary improvements in the e-mail marketing channel? Comments
Twitter: Will It Implode Under the Weight of Its Hype?
Dec 24, 2009 - Use of the social network for marketing comes up short on two fronts. Comments
Seven Questions for Co-Registration Service Providers
Dec 3, 2009 - Before you use a service to develop leads for your e-mail marketing list, you should be aware of these problems and ways to protect your business against unscrupulous vendors. Comments
Turnaround Measures for E-Mail Marketers
Nov 30, 2009 - Three steps to make e-mail marketing programs more effective and avoid list fatigue. Comments
E-Mail Marketers Trip up on Quality Control
Oct 29, 2009 - While e-mail marketing gets more sophisticated, why are messages still delivered with broken links, missing images, and other shortcomings? Comments
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