Why Engagement Matters

Feb 17, 2011 - While consumers have gained control, that is not really what they're looking for in their brand relationships. They want to feel valued, efficiency, and trust. Comments

Predictions for Hotmail Active Views

Jan 20, 2011 - The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Comments

Addressing E-mail Deliverability Is Simple

Dec 23, 2010 - Marketers must become more savvy and educated about the details of how e-mail delivery works, how reputation is monitored, and how behaviors affect delivery. Comments

Click-to-Open Ratio and Its Shortcomings

Dec 9, 2010 - Is click-through rate a better success metric for e-mail marketing campaigns? Comments

Preparing for the Future of E-mail Marketing

Sep 30, 2010 - What separates great marketers from the run-of-the-mill is the ability to see what's coming and where things are heading. Comments

A Marketer's Guide to APIs

Aug 5, 2010 - Six key points e-mail marketers should understand about APIs. Comments

The 2012 Inbox: Mobile's Impact

Jul 8, 2010 - Four ways that marketers can prepare for the (slow) adoption of mobile e-mail. Comments

Relevance in E-mail Marketing

Jun 10, 2010 - Relevance and targeting are about keeping customers and building loyalty and enhancing the top and bottom lines. Comments

Tread Carefully With Social Networking in E-mail

Apr 15, 2010 - Evaluating social networking tools and techniques reveals significant risks for the unwary but valuable opportunities for those who are careful and have clear objectives. Comments

The Magpies of E-mail Marketing

Feb 18, 2010 - Is hype over social networking and video in e-mail distracting us from making evolutionary improvements in the e-mail marketing channel? Comments

Twitter: Will It Implode Under the Weight of Its Hype?

Dec 24, 2009 - Use of the social network for marketing comes up short on two fronts. Comments

Seven Questions for Co-Registration Service Providers

Dec 3, 2009 - Before you use a service to develop leads for your e-mail marketing list, you should be aware of these problems and ways to protect your business against unscrupulous vendors. Comments

Turnaround Measures for E-Mail Marketers

Nov 30, 2009 - Three steps to make e-mail marketing programs more effective and avoid list fatigue. Comments

E-Mail Marketers Trip up on Quality Control

Oct 29, 2009 - While e-mail marketing gets more sophisticated, why are messages still delivered with broken links, missing images, and other shortcomings? Comments

Approaches to Building an E-mail List, Part 2

Sep 3, 2009 - How do you reach prospects not on your list? Comments

Approaches to Building an E-mail List, Part 1

Aug 6, 2009 - E-mail marketers must ensure that existing customers have a motive and opportunity to sign up to an e-mail list. Comments

E-Mail List Purchase: A Shortcut to Success?

Jul 9, 2009 - There are no shortcuts to building a good e-mail list. And list purchase, like e-mail append, is all about the shortcut. Comments

Dissecting a Major Flaw in CAN-SPAM

May 14, 2009 - Canada's proposed anti-spam legislation affords a lesson for the United States: unsolicited B2B e-mail is still spam. Comments

Six International E-Mail Marketing Challenges

Mar 12, 2009 - Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Comments

The Dangers of E-Mail Append

Jan 22, 2009 - You want to use e-mail append to create more effective e-mail marketing. But will it really help? Comments

Do the Right Thing in an E-mail Marketing Campaign

Oct 30, 2008 - Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do. Comments

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