Marketing News & Expert Advice
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Tips for Sending a Welcome Message
Sep 4, 2008 - The first e-mail you send to a new subscriber is where you set and manage expectations. Some do's and don'ts. Comments
Three Positive E-Mail Marketing Trends
Nov 1, 2007 - Three current - and very positive - e-mail marketing trends. Comments
What to Look for in a Bulk E-Mail System
Oct 4, 2007 - How to ensure a homegrown e-mail marketing platform is reliable. Comments
Why E-Mail Marketing Falls Short
Sep 6, 2007 - The DMA and the ESPC still come up short on preventing spam. Comments
Your E-Mail Is Blacklisted. Now What?
Aug 9, 2007 - Five steps to take when you've been blacklisted. Comments
Is E-mail Really Measurable?
Jul 12, 2007 - The three issues standing between e-mail marketers and accurate campaign reporting. Comments
Integrated E-Mail Campaigns
Jun 14, 2007 - A campaign integrating e-mail with other media can deliver almost four times the revenue of a traditional broadcast campaign. But there are a few hurdles to jump first. Comments
E-mail Bounces, Hard and Soft
May 17, 2007 - Sort out the confusion over e-mail bounce terminology and build a more effective list. Comments
When A Low Bounce Rate Is A Big Problem
Apr 19, 2007 - Understand what does and does not occur with bounced e-mail. Once a list gets dirty, it may never get clean again. Comments
Spam, the Law, and E-mail Marketers
Mar 22, 2007 - The e-mail infrastructure remains under serious attack. Comments
Delivering Automated Transactional E-mail
Feb 22, 2007 - Ensure transactional messages are delivered every time. Comments
Three Rules for Reconfirming E-Mail Lists
Aug 7, 2008 - How to gracefully retire addresses from an e-mail list. Comments
E-mail Bounces, Hard and Soft
Jul 10, 2008 - Sort out the confusion over e-mail bounce terminology and build a more effective list. Comments
What Whitelisting's Evolution Means for Marketers
Jun 12, 2008 - A useful and important tool is not a substitute for good list hygiene. Here's why. Comments
Top Five Phrases That Raise a Red Flag
May 15, 2008 - These phrases almost always indicate that the speaker has a misconception or unreasonable expectation for e-mail marketing. Comments
Challenges of Reputation-Based Filtering
Apr 17, 2008 - Reputation-based e-mail filtering is a positive development, but one that presents new challenges to individual e-mail team members. Comments
Six International E-Mail Marketing Challenges
Mar 20, 2008 - Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Comments
Watch for Missteps with New E-mail Marketing Systems
Feb 21, 2008 - Sophisticated campaigns run into quality-assurance challenges on these three fronts. Comments
Is E-mail Really Measurable?
Jan 24, 2008 - The three issues standing between e-mail marketers and accurate campaign reporting Comments
E-mail's Dark Side
Dec 27, 2007 - Opting-out of opt-out e-mail. Comments
Don't Trust Outlook
Nov 29, 2007 - How e-mail marketing messages are displayed is a messy, complex business. Comments
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