Email Logistics in Crisis Management

Sep 1, 2011 - Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factors to consider. Comments

Why Is Deliverability Still an Issue for Marketers?

Jun 9, 2011 - It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly. Comments

Risk vs. Reward of ESPs

Apr 14, 2011 - Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks. Comments

Should You Use an E-mail Service Provider for Your Mobile Strategy?

Mar 17, 2011 - Pros and cons of using a single vendor for e-mail and mobile marketing. Comments

Why Engagement Matters

Feb 17, 2011 - While consumers have gained control, that is not really what they're looking for in their brand relationships. They want to feel valued, efficiency, and trust. Comments

Predictions for Hotmail Active Views

Jan 20, 2011 - The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Comments

Addressing E-mail Deliverability Is Simple

Dec 23, 2010 - Marketers must become more savvy and educated about the details of how e-mail delivery works, how reputation is monitored, and how behaviors affect delivery. Comments

Click-to-Open Ratio and Its Shortcomings

Dec 9, 2010 - Is click-through rate a better success metric for e-mail marketing campaigns? Comments

Preparing for the Future of E-mail Marketing

Sep 30, 2010 - What separates great marketers from the run-of-the-mill is the ability to see what's coming and where things are heading. Comments

A Marketer's Guide to APIs

Aug 5, 2010 - Six key points e-mail marketers should understand about APIs. Comments

The 2012 Inbox: Mobile's Impact

Jul 8, 2010 - Four ways that marketers can prepare for the (slow) adoption of mobile e-mail. Comments

Relevance in E-mail Marketing

Jun 10, 2010 - Relevance and targeting are about keeping customers and building loyalty and enhancing the top and bottom lines. Comments

Tread Carefully With Social Networking in E-mail

Apr 15, 2010 - Evaluating social networking tools and techniques reveals significant risks for the unwary but valuable opportunities for those who are careful and have clear objectives. Comments

The Magpies of E-mail Marketing

Feb 18, 2010 - Is hype over social networking and video in e-mail distracting us from making evolutionary improvements in the e-mail marketing channel? Comments

Twitter: Will It Implode Under the Weight of Its Hype?

Dec 24, 2009 - Use of the social network for marketing comes up short on two fronts. Comments

Seven Questions for Co-Registration Service Providers

Dec 3, 2009 - Before you use a service to develop leads for your e-mail marketing list, you should be aware of these problems and ways to protect your business against unscrupulous vendors. Comments

Turnaround Measures for E-Mail Marketers

Nov 30, 2009 - Three steps to make e-mail marketing programs more effective and avoid list fatigue. Comments

E-Mail Marketers Trip up on Quality Control

Oct 29, 2009 - While e-mail marketing gets more sophisticated, why are messages still delivered with broken links, missing images, and other shortcomings? Comments

Approaches to Building an E-mail List, Part 2

Sep 3, 2009 - How do you reach prospects not on your list? Comments

Approaches to Building an E-mail List, Part 1

Aug 6, 2009 - E-mail marketers must ensure that existing customers have a motive and opportunity to sign up to an e-mail list. Comments

E-Mail List Purchase: A Shortcut to Success?

Jul 9, 2009 - There are no shortcuts to building a good e-mail list. And list purchase, like e-mail append, is all about the shortcut. Comments

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...