Do the Right Thing in an E-mail Marketing Campaign

Oct 30, 2008 - Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do. Comments

E-Mail Marketing History Lessons

Oct 2, 2008 - The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes. Comments

Tips for Sending a Welcome Message

Sep 4, 2008 - The first e-mail you send to a new subscriber is where you set and manage expectations. Some do's and don'ts. Comments

Three Rules for Reconfirming E-Mail Lists

Aug 7, 2008 - How to gracefully retire addresses from an e-mail list. Comments

E-mail Bounces, Hard and Soft

Jul 10, 2008 - Sort out the confusion over e-mail bounce terminology and build a more effective list. Comments

What Whitelisting's Evolution Means for Marketers

Jun 12, 2008 - A useful and important tool is not a substitute for good list hygiene. Here's why. Comments

Top Five Phrases That Raise a Red Flag

May 15, 2008 - These phrases almost always indicate that the speaker has a misconception or unreasonable expectation for e-mail marketing. Comments

Challenges of Reputation-Based Filtering

Apr 17, 2008 - Reputation-based e-mail filtering is a positive development, but one that presents new challenges to individual e-mail team members. Comments

Six International E-Mail Marketing Challenges

Mar 20, 2008 - Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Comments

Watch for Missteps with New E-mail Marketing Systems

Feb 21, 2008 - Sophisticated campaigns run into quality-assurance challenges on these three fronts. Comments

Is E-mail Really Measurable?

Jan 24, 2008 - The three issues standing between e-mail marketers and accurate campaign reporting Comments

E-mail's Dark Side

Dec 27, 2007 - Opting-out of opt-out e-mail. Comments

Don't Trust Outlook

Nov 29, 2007 - How e-mail marketing messages are displayed is a messy, complex business. Comments

Three Positive E-Mail Marketing Trends

Nov 1, 2007 - Three current - and very positive - e-mail marketing trends. Comments

What to Look for in a Bulk E-Mail System

Oct 4, 2007 - How to ensure a homegrown e-mail marketing platform is reliable. Comments

Why E-Mail Marketing Falls Short

Sep 6, 2007 - The DMA and the ESPC still come up short on preventing spam. Comments

Your E-Mail Is Blacklisted. Now What?

Aug 9, 2007 - Five steps to take when you've been blacklisted. Comments

Is E-mail Really Measurable?

Jul 12, 2007 - The three issues standing between e-mail marketers and accurate campaign reporting. Comments

Integrated E-Mail Campaigns

Jun 14, 2007 - A campaign integrating e-mail with other media can deliver almost four times the revenue of a traditional broadcast campaign. But there are a few hurdles to jump first. Comments

E-mail Bounces, Hard and Soft

May 17, 2007 - Sort out the confusion over e-mail bounce terminology and build a more effective list. Comments

When A Low Bounce Rate Is A Big Problem

Apr 19, 2007 - Understand what does and does not occur with bounced e-mail. Once a list gets dirty, it may never get clean again. Comments

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