Marketing News & Expert Advice
|
|
|
What Media Planners Need to Know About Programmatic Buying
Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete.
The Best of 2012's IAB Annual Leadership Meeting
Six highlights and five takeaways from the meeting.
Does Super Bowl XLVI Portend the Future of Media Planning?
An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers.
What Advertisers Should Know About Video in 2012
As digital video heats up, here's what media planners should expect to be talking about.
47 Ways to Buy and Place Online Display Ads
With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series.
No Shortage of Predictions at ad:tech NY 2011
Predictions, statistics, and tidbits from the latest ad:tech conference.
Supersize My Ad
Web publishers have to balance the line between the content that attracts the user in the first place and the ad experience that's likely to distract or interrupt that experience.
Acquiring Media Planning Business in a 'New Normal' Age
Do clients really understand the scope of work involved in planning and managing digital campaigns?
Mobile Advertising for Brands: Q&A With Millennial Media
Some challenges still facing marketers now that mobile advertising has finally "made it."
Buying and Placing Online Display Ads
Forty-seven ways to buy and place display advertising by other medium and the types of display ad formats. Part two in a two-part series.
Niche Media Planning: Ad-Supported Mobile Games
Who are mobile gamers, how can you reach them, and what are the advertising opportunities?
New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends
We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own site in mind.
Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need to Know
Don't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you reach your goals.
How Search Insights Inform Display Ad Buying
A look at how search can inform the media plan with these strategies: dataming web analytics and on-site search, simple search, six Google tools, and crowdsourcing your research.
Subscribe to ClickZ
Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!
WEBINARS
WHITE PAPERS
|
|
|
CLICKZ TOPICS
Incisive Interactive Marketing LLC. 2012 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
