Marketing News & Expert Advice
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Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need to Know
Apr 5, 2011 - Don't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you reach your goals. Comments
Revisiting Google as a Media Network
Sep 7, 2010 - Is the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Comments
The Backdoor to Social Media
Aug 24, 2010 - Five tips for easing advertisers into social media advertising. Comments
Top 10 New Online Advertising Client Questions
Aug 10, 2010 - New to online advertising? Get your most common and important questions answered. Comments
Why LinkedIn's Advertising Business Is Booming
Jul 27, 2010 - An interview with LinkedIn's VP of marketing solutions reveals its advertising strategy and its secret to valuable campaigns. Comments
Top 10 Guide to Mobile Ad Campaign Readiness
Jul 13, 2010 - As mobile quickly progresses, media planners need to know where to begin. Here are ten good places to start. Comments
Why Online Video Ads Should Be in Your Media Plan -They rock!
Jun 29, 2010 - How comfortable are you with online video advertising? Comments
Ad Technology vs. Agency: Who Has the Advertiser's Ear?
Jun 15, 2010 - Educate your client on how to handle other companies' pitches and encourage them to involve you in the process. Comments
7 Deadly Sins of Online Media Planning
May 18, 2010 - If you want to get in to media planning heaven, avoid these common sins. Comments
How Niche Media Planning Might Be Better for Your Advertiser
May 4, 2010 - Reaching a niche audience may be more effective than a broad-based one. Consider these two examples. Comments
Twitter Finally Joins the Mix With Its Own Ad Offering
Apr 20, 2010 - A look at what Twitter's new ad offering, Promoted Tweets, is all about, how it will fare, and whether or not it will have an adverse user reaction? Comments
How Search Insights Inform Display Ad Buying
Mar 22, 2011 - A look at how search can inform the media plan with these strategies: dataming web analytics and on-site search, simple search, six Google tools, and crowdsourcing your research. Comments
10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media
Mar 8, 2011 - Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Comments
How Keyword Research and Competitive Search Fuels Display Campaigns
Feb 22, 2011 - Four keyword research tools a PPC specialist would use and other keyword tips. Comments
A Second Helping of Online Media's Alphabet Soup
Jan 11, 2011 - Are we about to see a complete change to the media buying culture? Part two in a two-part series. Comments
Attribution Reporting: The Most Overlooked Media Planning Tool
Dec 28, 2010 - Why media planners should measure and give credit to multiple touches that influence the final outcome - not only the last click. Comments
DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup
Dec 14, 2010 - Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Comments
Different Views of View-Through Tracking
Nov 30, 2010 - How to explain the view-through conversion rate to advertisers. Comments
Marketing to Digital Moms
Nov 16, 2010 - Since women represent 51 percent of the U.S. population and control 80 percent of purchasing power worldwide, maybe it's time advertisers started marketing to them. Comments
Advertising Through Deal Sites: Groupon and Beyond
Nov 2, 2010 - Deal sites - from stalwarts and up-and-comers - that media planners may want to consider. Comments
Online Advertising Options for Destination Marketers
Sep 21, 2010 - Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first stop for travel planning. Comments
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