New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends

May 3, 2011 - We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own site in mind. Comments

Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need to Know

Apr 5, 2011 - Don't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you reach your goals. Comments

How Search Insights Inform Display Ad Buying

Mar 22, 2011 - A look at how search can inform the media plan with these strategies: dataming web analytics and on-site search, simple search, six Google tools, and crowdsourcing your research. Comments

10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media

Mar 8, 2011 - Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Comments

How Keyword Research and Competitive Search Fuels Display Campaigns

Feb 22, 2011 - Four keyword research tools a PPC specialist would use and other keyword tips. Comments

A Second Helping of Online Media's Alphabet Soup

Jan 11, 2011 - Are we about to see a complete change to the media buying culture? Part two in a two-part series. Comments

Attribution Reporting: The Most Overlooked Media Planning Tool

Dec 28, 2010 - Why media planners should measure and give credit to multiple touches that influence the final outcome - not only the last click. Comments

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup

Dec 14, 2010 - Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Comments

Different Views of View-Through Tracking

Nov 30, 2010 - How to explain the view-through conversion rate to advertisers. Comments

Marketing to Digital Moms

Nov 16, 2010 - Since women represent 51 percent of the U.S. population and control 80 percent of purchasing power worldwide, maybe it's time advertisers started marketing to them. Comments

Advertising Through Deal Sites: Groupon and Beyond

Nov 2, 2010 - Deal sites - from stalwarts and up-and-comers - that media planners may want to consider. Comments

Online Advertising Options for Destination Marketers

Sep 21, 2010 - Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first stop for travel planning. Comments

Revisiting Google as a Media Network

Sep 7, 2010 - Is the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Comments

The Backdoor to Social Media

Aug 24, 2010 - Five tips for easing advertisers into social media advertising. Comments

Top 10 New Online Advertising Client Questions

Aug 10, 2010 - New to online advertising? Get your most common and important questions answered. Comments

Why LinkedIn's Advertising Business Is Booming

Jul 27, 2010 - An interview with LinkedIn's VP of marketing solutions reveals its advertising strategy and its secret to valuable campaigns. Comments

Top 10 Guide to Mobile Ad Campaign Readiness

Jul 13, 2010 - As mobile quickly progresses, media planners need to know where to begin. Here are ten good places to start. Comments

Why Online Video Ads Should Be in Your Media Plan -They rock!

Jun 29, 2010 - How comfortable are you with online video advertising? Comments

Ad Technology vs. Agency: Who Has the Advertiser's Ear?

Jun 15, 2010 - Educate your client on how to handle other companies' pitches and encourage them to involve you in the process. Comments

7 Deadly Sins of Online Media Planning

May 18, 2010 - If you want to get in to media planning heaven, avoid these common sins. Comments

How Niche Media Planning Might Be Better for Your Advertiser

May 4, 2010 - Reaching a niche audience may be more effective than a broad-based one. Consider these two examples. Comments

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