Twitter Finally Joins the Mix With Its Own Ad Offering

Apr 20, 2010 - A look at what Twitter's new ad offering, Promoted Tweets, is all about, how it will fare, and whether or not it will have an adverse user reaction? Comments

iPad = iPain for Media Planners?

Apr 6, 2010 - Apple's touch-screen tablet theoretically presents more advertising opportunities. For media planners, it presents multiple hurdles. Here's why. Comments

Next Generation Contextual Advertising Evolves Out of the Box

Mar 23, 2010 - Get the best of both worlds with contextual ads - exposure for branding and pricing for performance. Comments

Ad Standards Don't Prevent Media Planning Challenges

Mar 9, 2010 - As digital ad creative gets more complex, here are eight ways to minimize problems when executing campaigns. Comments

Local Online Media Planning Options in Mobile

Feb 23, 2010 - Opportunities for mobile advertising including mobile portals and search, mobile U.S. ad networks, marketing through mobile apps, and more. Last of a three-part series. Comments

Media Planning for eCPA and Other Performance Metrics

Feb 9, 2010 - How to calculate effective CPA and help your media plan. Comments

Why Your Site Didn't Make My Media Plan

Jan 26, 2010 - A look at the reasons online publishers and ad networks get rejected by media planners. Comments

Media Planning for New Year's Resolutions Mindsets

Jan 12, 2010 - Want to reach consumers who are trying to stay on top of their New Year's goals? Consider developing ad messaging and creative for these eight categories. Comments

Quantifying the Pass-Along Value of Online Advertising

Dec 29, 2009 - A new ad-tracking tool makes it easier to quantify the value of an ad when someone shares it with friends. Comments

2009's 20 Most Unoriginal Online Media Planning Strategies

Dec 15, 2009 - The top 20 uninspiring online media planning strategies of the year and how to do better next year. Comments

Improving the Performance of Display Advertising

Dec 1, 2009 - Three ad technologies are promoting performance messaging. They won't be alone. Comments

Local Online Media Planning Options, Part 2

Nov 3, 2009 - Opportunities for local online advertising including ad networks, portals, contextual, lead gen, news sites, and more. Comments

Local Online Media Planning Options, Part 1

Oct 20, 2009 - Opportunities for geo-targeted media plans including search, local directories, review sites, and regional media sites. Comments

Is Your Display Ad Budget Shrinking?

Oct 6, 2009 - Online media planners can still do more with less. Comments

Online Video Advertising FAQ

Sep 22, 2009 - What media planners want to know about online video advertising. Comments

More Twitter Advertising Opportunities

Sep 8, 2009 - Three new tools for getting the most out of your Twitter ad campaign. Comments

Can Media Agencies and CPA Networks Play Nice?

Aug 25, 2009 - What advertisers might gain if they could. Comments

Social Media Advertising Barriers Eroding

Aug 11, 2009 - Forecasts for social network ad spending aren't overly optimistic. Here's why social media sites should be grabbing advertisers' attention anyway. Comments

The Definitive List of Self-Serve Online Ad Buying

Jul 28, 2009 - If you practice do-it-yourself online ad buying, check out this extensive list of solutions. Comments

More Standards Coming to Social Media Advertising

Jul 14, 2009 - Two industry groups help shape social media advertising. Comments

Data Reporting Tools That Aid Media Planning

Jun 30, 2009 - Online planners have the luxury -- or curse -- of lots of data and many ways to slice it. A look at seven players and other resources. Comments

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