Marketing News & Expert Advice
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iPad = iPain for Media Planners?
Apr 6, 2010 - Apple's touch-screen tablet theoretically presents more advertising opportunities. For media planners, it presents multiple hurdles. Here's why. Comments
Local Online Media Planning Options, Part 1
Oct 20, 2009 - Opportunities for geo-targeted media plans including search, local directories, review sites, and regional media sites. Comments
Is Your Display Ad Budget Shrinking?
Oct 6, 2009 - Online media planners can still do more with less. Comments
Online Video Advertising FAQ
Sep 22, 2009 - What media planners want to know about online video advertising. Comments
More Twitter Advertising Opportunities
Sep 8, 2009 - Three new tools for getting the most out of your Twitter ad campaign. Comments
Can Media Agencies and CPA Networks Play Nice?
Aug 25, 2009 - What advertisers might gain if they could. Comments
Social Media Advertising Barriers Eroding
Aug 11, 2009 - Forecasts for social network ad spending aren't overly optimistic. Here's why social media sites should be grabbing advertisers' attention anyway. Comments
The Definitive List of Self-Serve Online Ad Buying
Jul 28, 2009 - If you practice do-it-yourself online ad buying, check out this extensive list of solutions. Comments
More Standards Coming to Social Media Advertising
Jul 14, 2009 - Two industry groups help shape social media advertising. Comments
Data Reporting Tools That Aid Media Planning
Jun 30, 2009 - Online planners have the luxury -- or curse -- of lots of data and many ways to slice it. A look at seven players and other resources. Comments
Integrating Twitter into Ad Campaigns
Jun 16, 2009 - Brands are testing out sponsored postings and incorporating live tweets into rich media ad creative. A look at who's doing what. Comments
Next Generation Contextual Advertising Evolves Out of the Box
Mar 23, 2010 - Get the best of both worlds with contextual ads - exposure for branding and pricing for performance. Comments
Ad Standards Don't Prevent Media Planning Challenges
Mar 9, 2010 - As digital ad creative gets more complex, here are eight ways to minimize problems when executing campaigns. Comments
Local Online Media Planning Options in Mobile
Feb 23, 2010 - Opportunities for mobile advertising including mobile portals and search, mobile U.S. ad networks, marketing through mobile apps, and more. Last of a three-part series. Comments
Media Planning for eCPA and Other Performance Metrics
Feb 9, 2010 - How to calculate effective CPA and help your media plan. Comments
Why Your Site Didn't Make My Media Plan
Jan 26, 2010 - A look at the reasons online publishers and ad networks get rejected by media planners. Comments
Media Planning for New Year's Resolutions Mindsets
Jan 12, 2010 - Want to reach consumers who are trying to stay on top of their New Year's goals? Consider developing ad messaging and creative for these eight categories. Comments
Quantifying the Pass-Along Value of Online Advertising
Dec 29, 2009 - A new ad-tracking tool makes it easier to quantify the value of an ad when someone shares it with friends. Comments
2009's 20 Most Unoriginal Online Media Planning Strategies
Dec 15, 2009 - The top 20 uninspiring online media planning strategies of the year and how to do better next year. Comments
Improving the Performance of Display Advertising
Dec 1, 2009 - Three ad technologies are promoting performance messaging. They won't be alone. Comments
Local Online Media Planning Options, Part 2
Nov 3, 2009 - Opportunities for local online advertising including ad networks, portals, contextual, lead gen, news sites, and more. Comments
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