Marketing News & Expert Advice
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Execs & Accounts: Red Door Interactive, Yahoo, Doclix
Jun 4, 2009 - Charlotte Russe selects Red Door Interactive; Yahoo names a global communications executive; HealthCastle.com joins the Doclix premium PPC ad network. Comments
Top U.S. Ad Networks, April 2009
May 26, 2009 - The top 50 ad networks and other properties by unique visitor in April. Comments
Execs & Accounts: Michael Weaver, Revolution, Sprout
May 22, 2009 - BlogTalkRadio hires mobile industry veteran Michael Weaver; Chicago-based agency rEvolution acquires Birdsong 3; prout builds a social media campaign for Toyota and MySpace. Comments
Yahoo Opens Smart Ads to Third-Party Vendors
May 21, 2009 - Initiative allows Yahoo to focus on its audience and let vendors do the heavy lifting for advertisers. Comments
Execs & Accounts: Saatchi & Saatchi, MWW Group, Catalyst Group
May 21, 2009 - Saatchi & Saatchi Wellness wins Durex account; BMW Motorrad selects MWW Group for digital and entertainment work; Catalyst Group appoints Ethan Farber to lead client development. Comments
Widget Strategy Drives Engagement for National Geographic
May 20, 2009 - Publisher has created some 20 ad-supported widgets in two years. Comments
Execs & Accounts: BBH, Rockett Interactive, iPerceptions
May 20, 2009 - Bartle, Bartle, Bogle, & Hegarty works with GMAC Financial to launch a new financial brand; Rockett Interactive creates an online campaign for the financial brand BB&T; iPerceptions names a new CEO. Comments
Execs & Accounts: GSI Interactive, Mediaedge:cia, Local.com
May 19, 2009 - GSI Interactive hired Jan Dobris to head up operations: six senior partners named at Mediaedge:cia; two hired at Local.com. Comments
Execs & Accounts: AKQA, Razorfish, Millard
May 15, 2009 - AKQA creates a social media campaign fro Miracle Whip; Razorfish promotes Christopher Juhl; Wenda Harris Millard joins Millennial Media's board. Comments
Active Home Internet Users by Country, March 2009
May 15, 2009 - The Internet population is down in Australia, up in the U.K. Comments
Execs & Accounts: Mediasmith, Brand.net, Winstar Interactive
May 14, 2009 - Mediasmith hires two media executives; Brand.net brings in sales executives for its Central and Southeast regions. Comments
Execs & Accounts: IAC, Specific Media, Getfugu, Westwood One
Jun 3, 2009 - IAC appoints SVP publishing for Citysearch; Specific Media hires Bay Area sales execs; Getfugu recruits Ask founder as CFO Comments
ComScore to Measure Beyond Two Million Person Panel
Jun 2, 2009 - Audience measurement service adds publisher server data; change aimed at addressing advertisers' concerns that publisher, comScore numbers failed to match up. Comments
Execs & Accounts: Molecular, IQ Interactive, Imagination
Jun 2, 2009 - Molecular names executive to head data and analytics group; IQ Interactive wins CIT Group ad account; Imagination agency creates online travel video series for oneworld. Comments
Survey: Online Sponsorships Effective for Brand Advertisers
Jun 2, 2009 - Search engine optimization, e-mail marketing, and paid search seen as effective for generating conversions. Comments
Sprint Promotes Its Network in New Ad Campaign
Jun 1, 2009 - The mobile phone carrier offers widget and screensaver that pump out random stats plus photos, videos, tweets, and other content from a person's social media accounts. Comments
Execs & Accounts: Jetset, PointRoll, Yahoo
May 29, 2009 - Jetset Studios creates a choose-your-own-adventure video for Warner Brothers DVD release; PointRoll hires a handful of West Coast executives; Yahoo's Menon is expected to leave. Comments
Execs & Accounts: McCann Erickson, HuffPost, @radical.media
May 28, 2009 - McCann Erickson hires three in LA; HuffPost hires two; @radical.media to develop Web site supporting a NASA mission to Jupiter. Comments
Report: In-Game Ad Spend to Exceed $1 Billion In Five Years
May 27, 2009 - Market conditions will support accelerated growth of in-game advertising over the next several years. Comments
Questions for Fancast SVP Karin Gilford
May 26, 2009 - Comcast-owned site bypasses exclusive video strategy in a bid for simul-surfers' attention. Comments
Execs & Accounts: Range Online, Jetset Studios, Razorfish
May 26, 2009 - Timberland selects Range Online for search marketing; Sony goes viral with a campaign built by Jetset Studios; Razorfish shuts down two offices, workers go remote. Comments
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