Jeanniey Mullen

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When Marketing Magazines Online: It's Digital vs. Print

And this could get ugly.

Jeanniey Mullen | Publishing | May 11, 2012

What Sells the Digital Magazine?

Is it the cover or the contents?

Jeanniey Mullen | Publishing | April 27, 2012

What Is Next for Digital Publishing?

These digital publishing realities for the remainder of 2012 might just help a few of us keep focused as the changes in the world of digital publishing keep rolling in.

Jeanniey Mullen | Publishing | April 13, 2012

Digital Publishing Tricks That Drive Success

Five tips that will keep you ahead of the game when navigating the ever-changing publishing landscape.

Jeanniey Mullen | Publishing | March 30, 2012

The New World of Analytics: What You Need to Know Now

Five ways to define rules and guidelines for building analytics that drive us forward.

Jeanniey Mullen | Publishing | March 16, 2012

Do Analytics Matter Anymore in Mobile?

Have marketers fallen prey to the "household" effect?

Jeanniey Mullen | Publishing | March 2, 2012

Digital Natives Explore Career Options

Thirteen girls, one interview, and four rules you need to know to succeed.

Jeanniey Mullen | Publishing | February 17, 2012

Stepping Backward Moves You Forward in Digital Publishing and Mobile Apps

Create an innovative user experience that leverages content from archives of a strong brand or legacy.

Jeanniey Mullen | Publishing | February 3, 2012

Are You Wasting the Money You're Spending on Advertising Your App?

Effective app advertising requires three key areas of focus: brand, buzz, and balanced opportunity.

Jeanniey Mullen | Publishing | January 20, 2012

2011 - The Year Digital Publishing Exploded (Infographic)

A look at the industry hot spots and the most widely read digital articles of the past year.

Jeanniey Mullen | Publishing | January 6, 2012

Want Digital Content Domination?

Here are the 10 things you need to know to accelerate your innovation.

Jeanniey Mullen | Publishing | December 23, 2011

2012: The Year of Big KISSes and Lots of HUGS

If you remember to "keep it simple stupid" and "have underlying grassroots sentiment" you will drive revenues and readers like you have never seen before.

Jeanniey Mullen | Publishing | December 9, 2011