newspapers

New Newspaper Numbers; New Opportunities

Apr 11, 2014 - New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage, and content marketing. Comments

Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales

mobileads Mar 28, 2014 - Mobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publishers to use their offline magazines to drive online ad engagement and digital subscriptions. Comments

Publishing Mobile Content: The Return of the Native

mobileads Mar 14, 2014 - With expert input from LISNR chief executive Rodney Williams, a look at why the native advertising debate will be going mobile in the near future. Comments

Does Great Content Require Great Interactivity?

interactive-shutterstock-132876065 Feb 28, 2014 - It seems great content is winning out over interactivity, so what could this mean for publishers everywhere? Can operational expenses be reduced, or shifts in staff move more toward journalists and editorial teams again? Comments

3 Ways to Drive Growth in the Publishing Industry

growth-and-success-arrrows Feb 14, 2014 - How do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you do just that. Comments

Preventing Publisher-Driven Content Marketing From Becoming a Legacy

drphoto Jan 31, 2014 - Damon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing from becoming a legacy. Comments

Publishing Industry Guru Bo Sacks Shares Tips for 2014 Success

boshot Jan 17, 2014 - For insights and advice on publishing in the coming year, we go straight to the ultimate expert in publisher success and sustainability: Bo Sacks. Comments

A Secret Weapon for Content Publishers in 2014: Rival IQ

2014-01-05-1527 Jan 6, 2014 - Columnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysis. Comments

SNOW Magazine: Digital Publishing Done Right

2013-12-19-2248 Dec 20, 2013 - Barbara Sanders did something unique with SNOW; she put her focus on staying true to her roots and focusing on one main thing: the quality of the content. Comments

Tap Into Affordable Expertise for Publisher Success

leverage-social-networking Dec 6, 2013 - In the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level talent network that can help publishers drive distribution and find success in new markets. Comments

3 New Content Publishing Technologies to Leverage in 2014

vyclone-trending-movies Nov 22, 2013 - In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our prospects. Columnist Jeanniey Mullen shares 3 technologies to keep an eye on. Comments

Really Smart Ideas Worth Considering

digital-content Nov 8, 2013 - These three statements may inspire you to rethink and re-evaluate your strategies and tactics, too. Comments

Q4 Push for Profits: 5 Infographics You Need to See To Make It Happen

jeannieymulleninfo1 Oct 25, 2013 - Spend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid lessons within the infographic ecosystem that we can flourish from. Comments

The Battle of the Ages… Literally

Pikemen at a recreation of the Battle of Bosworth Field Oct 11, 2013 - Who should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Comments

The Publisher of the Future Will Be Agile & Adaptive

global-warming-future Oct 7, 2013 - The publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual preferences. Are you ready? Comments

According to Wikipedia, Digital Magazines Do Not Exist

digital-publishing Sep 13, 2013 - Isn't it time that we came together as an industry to create a positive sense of awareness for our industry? Comments

1 Instagram Follower Is Worth 10 Twitter Followers

instagram-video Aug 16, 2013 - The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a personal and relevant way. Comments

Insane Statistics About Content on the Web

sea-of-data Aug 2, 2013 - An interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal manner and why there is still hope for the future. Comments

Why 1 Million People Like You Shared This Column About Publishing

facebook-like Jul 19, 2013 - Despite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have. Comments

Is a Picture Really Worth 1,000 Words?

instagram-yanti Jul 5, 2013 - It's pretty clear that anyone in publishing needs to move toward a world that is more visually driven and strategically tagged. Comments

10 Statistics Magazine Publishers Should Keep in Mind

mobile-publishing Jun 21, 2013 - Cut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital arena. Comments

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