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The End of an Era: One-to-One Marketing Is Dead

Aug 17, 2015 - You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing strategies passé in practice? Comments

Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

social-network-shutterstock-152259065 Aug 7, 2015 - Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy. Comments

Leveraging Children May Win Adult Marketshare

Children With Tablet Jul 20, 2015 - Whether they gave products to YouTube celebrities or put an ad by the Sunday comics, some marketers have found that targeting kids is a great way to eventually reach their parents. Comments

The Four Keys to Power in Email

email-newsletter Jul 6, 2015 - By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Comments

6 Critical Tips for Marketing to the Marketer

sales-equals-marketing Jun 19, 2015 - Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never) are good places to start. Comments

Did You Blog, Read or Share This Column?

marketing-magic Jun 5, 2015 - Limiting options and using emotion, rather than evaluation, can help create marketing magic: what happens when marketing crosses with psychology. Comments

Popcorn Time: What I Learned While Traveling For Work

businesstravel May 22, 2015 - During a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation were two of her main observations. Comments

How Advertising Can Benefit From the 'Sharing Economy'

digital-sharing May 8, 2015 - Could the sharing economy be the next way for marketers to boost brand loyalty? Comments

Secrets of the Successful CMO

jesus-twitter Apr 24, 2015 - Follow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Comments

#ISHOW: The Omnichannel Marketing Secret

secret Apr 10, 2015 - Marketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym to make your planning easier. Comments

Are Brands Robbing Publishers for Profits?

publisher-thief Mar 27, 2015 - Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Comments

The $5 Marketing Plan

five-dollar-bill Mar 13, 2015 - Can you really make a marketing impact with only $5? Here's a plan to help you do just that. Comments

Breakthrough: Use Millennial Marketing to Reach Boomers

millennial-marketing Feb 27, 2015 - How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Comments

Programmatic: More Than Just a Media Buy

programmatic Feb 13, 2015 - Programmatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Comments

One-to-One Marketing: What Works Now and What Is Still Evolving

personalization Jan 16, 2015 - As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Comments

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive

emailcampaign Jan 2, 2015 - As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets of email marketing are here to stay. Comments

Marketing’s Secret Weapon: Your Birthday

Cupcake with birthday candles Dec 5, 2014 - One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Comments

Marketing in 2014: Crisis or Breakthrough?

4-question-marks Nov 21, 2014 - This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Comments

5 Ways to Create Marketing Magic

marketing-magic Nov 7, 2014 - When you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Comments

Has Digital Saved the Book Publishing Industry?

digital-publishing Oct 24, 2014 - In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming? Comments

Extend Your Publishing Brand by Allowing an Entrepreneur to Take You to New Heights

Idea Light Bulb Oct 14, 2014 - Tapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entrepreneur who's doing just that. Comments

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