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Warning: Your Smartphone May Cause Career Limitations

Sep 26, 2014 - Even though you may feel the need to be constantly connected, replying to emails early in the morning or late at night could lead to costly career mistakes. Comments

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

fitbytes-wearabletech-jawboneup Sep 12, 2014 - Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place? Comments

Wearable Publishing: Early Days Show Strong Opportunities

wearable-technology Aug 29, 2014 - Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to create a personal information exchange. Comments

James Patterson vs. Rick Springfield: A Test of True Engagement

books23 Aug 15, 2014 - Regardless of the content type, whatever you publish needs to meet a certain set of criteria in order to be engaging to your readers. Read on to learn how to apply the methods of successful authors in order to improve your engagement rates for your... Comments

How One Pair of Shoes Can Drive Digital Publishing Success

cbanner-shoes Aug 1, 2014 - When you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nearly every site you visit. Publishers can learn a lot from these shoe retailers' tactics. Comments

Digital Publishing: Having a Powerful Impact on the Next Generation

next-generation-publishing Jul 18, 2014 - As the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what really is the best type of content to produce? Comments

Breaking News: Reading Actually Is Fundamental

books Jul 4, 2014 - Reading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishers embrace this phenomenon? Comments

Uh-Oh…Looks Like We Might Have Lost the Customer

customers Jun 20, 2014 - Unless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and retain your most important asset: your customer. Comments

The Rise of Content = The Resurrection of Publishing

digital-publishing Jun 6, 2014 - The rise of content marketing means that as a publisher, you hold the keys and power to the future. Comments

Did The New York Times Leak Jettison All Publishing Forward?

new-york-times May 23, 2014 - The leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publishing. Comments

Creating an Effective Ultimate Dashboard

content-marketing-dashboard May 9, 2014 - There are three key elements to focus on if you're considering creating a content marketing dashboard: purpose, metrics, and design. Comments

Publishing Get Ready! The "Wearable Consolidation" Is Coming

wearable-technology-vectors Apr 25, 2014 - The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near future. Comments

New Newspaper Numbers; New Opportunities

newspapers Apr 11, 2014 - New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage, and content marketing. Comments

Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales

mobileads Mar 28, 2014 - Mobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publishers to use their offline magazines to drive online ad engagement and digital subscriptions. Comments

Publishing Mobile Content: The Return of the Native

mobileads Mar 14, 2014 - With expert input from LISNR chief executive Rodney Williams, a look at why the native advertising debate will be going mobile in the near future. Comments

Does Great Content Require Great Interactivity?

interactive-shutterstock-132876065 Feb 28, 2014 - It seems great content is winning out over interactivity, so what could this mean for publishers everywhere? Can operational expenses be reduced, or shifts in staff move more toward journalists and editorial teams again? Comments

3 Ways to Drive Growth in the Publishing Industry

growth-and-success-arrrows Feb 14, 2014 - How do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you do just that. Comments

Preventing Publisher-Driven Content Marketing From Becoming a Legacy

drphoto Jan 31, 2014 - Damon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing from becoming a legacy. Comments

Publishing Industry Guru Bo Sacks Shares Tips for 2014 Success

boshot Jan 17, 2014 - For insights and advice on publishing in the coming year, we go straight to the ultimate expert in publisher success and sustainability: Bo Sacks. Comments

A Secret Weapon for Content Publishers in 2014: Rival IQ

2014-01-05-1527 Jan 6, 2014 - Columnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysis. Comments

SNOW Magazine: Digital Publishing Done Right

2013-12-19-2248 Dec 20, 2013 - Barbara Sanders did something unique with SNOW; she put her focus on staying true to her roots and focusing on one main thing: the quality of the content. Comments

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