Marketing News & Expert Advice
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Acquiring Digital Readers? New Media Will Not Help You
Oct 29, 2012 - Baby boomers are still creating brands - and now digital brands; so how do you reach them? Comments
What Is Next for Digital Publishing?
Apr 13, 2012 - These digital publishing realities for the remainder of 2012 might just help a few of us keep focused as the changes in the world of digital publishing keep rolling in. Comments
Digital Publishing Tricks That Drive Success
Mar 30, 2012 - Five tips that will keep you ahead of the game when navigating the ever-changing publishing landscape. Comments
The New World of Analytics: What You Need to Know Now
Mar 16, 2012 - Five ways to define rules and guidelines for building analytics that drive us forward. Comments
Do Analytics Matter Anymore in Mobile?
Mar 2, 2012 - Have marketers fallen prey to the "household" effect? Comments
Digital Natives Explore Career Options
Feb 17, 2012 - Thirteen girls, one interview, and four rules you need to know to succeed. Comments
Stepping Backward Moves You Forward in Digital Publishing and Mobile Apps
Feb 3, 2012 - Create an innovative user experience that leverages content from archives of a strong brand or legacy. Comments
Are You Wasting the Money You're Spending on Advertising Your App?
Jan 20, 2012 - Effective app advertising requires three key areas of focus: brand, buzz, and balanced opportunity. Comments
2011 - The Year Digital Publishing Exploded (Infographic)
Jan 6, 2012 - A look at the industry hot spots and the most widely read digital articles of the past year. Comments
Want Digital Content Domination?
Dec 23, 2011 - Here are the 10 things you need to know to accelerate your innovation. Comments
2012: The Year of Big KISSes and Lots of HUGS
Dec 9, 2011 - If you remember to "keep it simple stupid" and "have underlying grassroots sentiment" you will drive revenues and readers like you have never seen before. Comments
The Digital Magazine Industry Is Predictable Now
Oct 12, 2012 -
Three of the key truths and leading predictive elements digital adoption is based on.
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Your Publishing Content Has a 72-Hour Shelf Life
Sep 28, 2012 -
Now that we have trained our readers to save everything to the point of turning them into document hoarders, what can we do to make our material stand out?
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Innovations in Digital Publishing
Sep 14, 2012 - Whether it’s dynamic redirects for specific platforms, purchasing in Twitter, projectable purchases, or stickers and QR codes, innovation for the digital publishing industry is still on the rise. Comments
Where Should a Publisher Turn for Success?
Aug 24, 2012 - Advice from an events guru on how to get the most out of the industry conferences you plan on attending this year. Comments
The Digital Magazine Maker's Mobile Marketing Checklist
Jul 20, 2012 - Improving performance doesn't just mean improving sales, it means driving results in findability, sales, renewals, readership, and advocacy. Comments
The Summer of Digital Reading
Jul 6, 2012 - Will you choose to read more this summer since it will be so easy? Comments
3 Publishers Driving Adoption for 'People Like Us' With Digital Magazines
Jun 22, 2012 - How Reader's Digest, The Economist, and Robb Report are helping the digital magazine industry evolve through effective communications and creativity. Comments
Why Mobile Matters to Digital Publishers
Jun 8, 2012 - If your company doesn't have a mobile magazine sales and reading strategy, it should. Comments
When Marketing Magazines Online: It's Digital vs. Print
May 11, 2012 - And this could get ugly. Comments
What Sells the Digital Magazine?
Apr 27, 2012 - Is it the cover or the contents? Comments
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