leverage-social-networking

Tap Into Affordable Expertise for Publisher Success

Dec 6, 2013 - In the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level talent network that can help publishers drive distribution and find success in new markets. Comments

3 New Content Publishing Technologies to Leverage in 2014

vyclone-trending-movies Nov 22, 2013 - In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our prospects. Columnist Jeanniey Mullen shares 3 technologies to keep an eye on. Comments

Really Smart Ideas Worth Considering

digital-content Nov 8, 2013 - These three statements may inspire you to rethink and re-evaluate your strategies and tactics, too. Comments

Q4 Push for Profits: 5 Infographics You Need to See To Make It Happen

jeannieymulleninfo1 Oct 25, 2013 - Spend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid lessons within the infographic ecosystem that we can flourish from. Comments

The Battle of the Ages… Literally

Pikemen at a recreation of the Battle of Bosworth Field Oct 11, 2013 - Who should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Comments

The Publisher of the Future Will Be Agile & Adaptive

global-warming-future Oct 7, 2013 - The publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual preferences. Are you ready? Comments

According to Wikipedia, Digital Magazines Do Not Exist

digital-publishing Sep 13, 2013 - Isn't it time that we came together as an industry to create a positive sense of awareness for our industry? Comments

1 Instagram Follower Is Worth 10 Twitter Followers

instagram-video Aug 16, 2013 - The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a personal and relevant way. Comments

Insane Statistics About Content on the Web

sea-of-data Aug 2, 2013 - An interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal manner and why there is still hope for the future. Comments

Why 1 Million People Like You Shared This Column About Publishing

facebook-like Jul 19, 2013 - Despite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have. Comments

Is a Picture Really Worth 1,000 Words?

instagram-yanti Jul 5, 2013 - It's pretty clear that anyone in publishing needs to move toward a world that is more visually driven and strategically tagged. Comments

10 Statistics Magazine Publishers Should Keep in Mind

mobile-publishing Jun 21, 2013 - Cut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital arena. Comments

The Magazine vs. the App

mobile-publishing Jun 7, 2013 - Does cross-platform authentication hurt or help growth? Comments

How Important Is Discovery?

discoverymap May 10, 2013 - Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections. Comments

Being Green Every Day

google-earth-day-2013-summer-ants-bear Apr 26, 2013 - Five digital magazines that are doing their part in helping the environment. Comments

Table Stakes: The Ante Has Been Upped in Publishing

mobile-publishing Apr 12, 2013 - Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. Comments

Finally! Technology Becomes Human

robots Mar 29, 2013 - How we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push. Comments

How Big Is Big When You Are a Digital Magazine?

digital-publishing Mar 15, 2013 - Use this 10-point checklist to help position yourself for large-scale growth. Comments

Magazines, Content Owners, & Publishers - It's Your Time to Thrive

Mar 1, 2013 - The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also thrives. Comments

Ellen and LinkedIn, 2 Brilliant Efforts

ellen Feb 15, 2013 - Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients. Comments

Interesting Data Points for Digital Publishers

raining-documents Feb 1, 2013 - Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist. Comments

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