mobile-publishing

The Magazine vs. the App

Jun 7, 2013 - Does cross-platform authentication hurt or help growth? Comments

How Important Is Discovery?

discoverymap May 10, 2013 - Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections. Comments

Being Green Every Day

google-earth-day-2013-summer-ants-bear Apr 26, 2013 - Five digital magazines that are doing their part in helping the environment. Comments

Table Stakes: The Ante Has Been Upped in Publishing

mobile-publishing Apr 12, 2013 - Being cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. Comments

Finally! Technology Becomes Human

robots Mar 29, 2013 - How we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push. Comments

How Big Is Big When You Are a Digital Magazine?

digital-publishing Mar 15, 2013 - Use this 10-point checklist to help position yourself for large-scale growth. Comments

Magazines, Content Owners, & Publishers - It's Your Time to Thrive

Mar 1, 2013 - The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also thrives. Comments

Ellen and LinkedIn, 2 Brilliant Efforts

ellen Feb 15, 2013 - Brands are building growth and success by leveraging their own content to create campaigns that resonate with their recipients. Comments

Interesting Data Points for Digital Publishers

raining-documents Feb 1, 2013 - Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist. Comments

2013: When Editors Strike Back

editors-choice Jan 18, 2013 - Customers now need to find reasons to engage with their devices, and editors must create high-quality curated content. Comments

Newsweek Ushers in the Era of Pure Publishing

newsweek Jan 4, 2013 - What's at the intersection of the future and past of publishing? Content. Comments

Your Guide to Surviving Life in the 'Appmosphere'

linked-in-appsnew Dec 21, 2012 - And a question about the future. Comments

Competition and Cooperation

b2bchalkboard Dec 7, 2012 - Are successful publishers and brands really B2B companies? Comments

Publishing's Holiday Secrets for Success: The Ulterior Motive

present Nov 9, 2012 - Make sure you have a view of how your plans will play into people's hearts and minds this holiday season. Comments

Acquiring Digital Readers? New Media Will Not Help You

baby-boomers Oct 29, 2012 - Baby boomers are still creating brands - and now digital brands; so how do you reach them? Comments

The Digital Magazine Industry Is Predictable Now

digital-publishing Oct 12, 2012 - Three of the key truths and leading predictive elements digital adoption is based on. Comments

Your Publishing Content Has a 72-Hour Shelf Life

raining-documents Sep 28, 2012 - Now that we have trained our readers to save everything to the point of turning them into document hoarders, what can we do to make our material stand out? Comments

Innovations in Digital Publishing

Sep 14, 2012 - Whether it’s dynamic redirects for specific platforms, purchasing in Twitter, projectable purchases, or stickers and QR codes, innovation for the digital publishing industry is still on the rise. Comments

Where Should a Publisher Turn for Success?

Aug 24, 2012 - Advice from an events guru on how to get the most out of the industry conferences you plan on attending this year. Comments

The Digital Magazine Maker's Mobile Marketing Checklist

Jul 20, 2012 - Improving performance doesn't just mean improving sales, it means driving results in findability, sales, renewals, readership, and advocacy. Comments

The Summer of Digital Reading

Jul 6, 2012 - Will you choose to read more this summer since it will be so easy? Comments

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