baby-boomers

Acquiring Digital Readers? New Media Will Not Help You

Oct 29, 2012 - Baby boomers are still creating brands - and now digital brands; so how do you reach them? Comments

The Digital Magazine Industry Is Predictable Now

digital-publishing Oct 12, 2012 - Three of the key truths and leading predictive elements digital adoption is based on. Comments

Your Publishing Content Has a 72-Hour Shelf Life

raining-documents Sep 28, 2012 - Now that we have trained our readers to save everything to the point of turning them into document hoarders, what can we do to make our material stand out? Comments

Innovations in Digital Publishing

Sep 14, 2012 - Whether it’s dynamic redirects for specific platforms, purchasing in Twitter, projectable purchases, or stickers and QR codes, innovation for the digital publishing industry is still on the rise. Comments

Where Should a Publisher Turn for Success?

Aug 24, 2012 - Advice from an events guru on how to get the most out of the industry conferences you plan on attending this year. Comments

The Digital Magazine Maker's Mobile Marketing Checklist

Jul 20, 2012 - Improving performance doesn't just mean improving sales, it means driving results in findability, sales, renewals, readership, and advocacy. Comments

The Summer of Digital Reading

Jul 6, 2012 - Will you choose to read more this summer since it will be so easy? Comments

3 Publishers Driving Adoption for 'People Like Us' With Digital Magazines

Jun 22, 2012 - How Reader's Digest, The Economist, and Robb Report are helping the digital magazine industry evolve through effective communications and creativity. Comments

Why Mobile Matters to Digital Publishers

Jun 8, 2012 - If your company doesn't have a mobile magazine sales and reading strategy, it should. Comments

What Sells the Digital Magazine?

Apr 27, 2012 - Is it the cover or the contents? Comments

What Is Next for Digital Publishing?

Apr 13, 2012 - These digital publishing realities for the remainder of 2012 might just help a few of us keep focused as the changes in the world of digital publishing keep rolling in. Comments

Digital Publishing Tricks That Drive Success

Mar 30, 2012 - Five tips that will keep you ahead of the game when navigating the ever-changing publishing landscape. Comments

The New World of Analytics: What You Need to Know Now

Mar 16, 2012 - Five ways to define rules and guidelines for building analytics that drive us forward. Comments

Do Analytics Matter Anymore in Mobile?

Mar 2, 2012 - Have marketers fallen prey to the "household" effect? Comments

Digital Natives Explore Career Options

Feb 17, 2012 - Thirteen girls, one interview, and four rules you need to know to succeed. Comments

Stepping Backward Moves You Forward in Digital Publishing and Mobile Apps

Feb 3, 2012 - Create an innovative user experience that leverages content from archives of a strong brand or legacy. Comments

Are You Wasting the Money You're Spending on Advertising Your App?

Jan 20, 2012 - Effective app advertising requires three key areas of focus: brand, buzz, and balanced opportunity. Comments

2011 - The Year Digital Publishing Exploded (Infographic)

Jan 6, 2012 - A look at the industry hot spots and the most widely read digital articles of the past year. Comments

Want Digital Content Domination?

Dec 23, 2011 - Here are the 10 things you need to know to accelerate your innovation. Comments

2012: The Year of Big KISSes and Lots of HUGS

Dec 9, 2011 - If you remember to "keep it simple stupid" and "have underlying grassroots sentiment" you will drive revenues and readers like you have never seen before. Comments

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