Marketing News & Expert Advice
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Prediction: Was I Right?
May 16, 2013 - Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes. Comments
Integrated Data and Insight – It's Not as Easy as It Looks
Aug 16, 2011 - Organizations must overcome these three obstacles to collecting, managing, and analyzing online and offline research and analytics. Comments
5 Things to Look for in an Analyst
Aug 2, 2011 - When hiring an analyst, review candidates for these qualifications. Comments
5 Traits of the Analytically Empowered Organization
Jul 19, 2011 - Does your organization possess any of these characteristics? Comments
Why Mark Twain Was an Analytics Guru
Jul 5, 2011 - Take a crash course on the world of analytics through the words of Mark Twain. Comments
Why Left-Brained Analysts Need Right-Brained Creatives
Jun 21, 2011 - Consider this whole-brain approach to testing and experimentation. Comments
5 Quotes for Analytics Success
Jun 7, 2011 - Inspiration from Albert Einstein, Abraham Maslow, and others. Comments
What Does Good Look Like?
May 24, 2011 - Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Comments
How to Bring Storytelling to Analytics
May 10, 2011 - Fewer numbers can give greater insight if they are the right numbers. Comments
In Analytics, the Price of Light Is Less Than the Cost of Darkness
Apr 26, 2011 - What portion of an online company's marketing budget should be allocated to research and measurement? Comments
Retention, Not Reacquisition
Apr 12, 2011 - Digital marketers adopt classic offline retention strategies. Comments
Are the Analysts Getting Closer to the C-Suite?
Apr 18, 2013 -
The new generation of CMOs is more data-driven than its forefathers and has a critical need for performance measurement and ROI analysis, across everything.
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Are You Living in a World of 'Ones'? How Do You Get to 'Two'?
Mar 21, 2013 -
Businesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or moving from one transaction to the next.
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How Valuable Is Your Content?
Feb 21, 2013 -
As retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the ROI on marketing spend.
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Solving the Analytical Problem of Marketing Attribution
Jan 24, 2013 -
Using business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem.
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Web Analytics Is Dead, Long Live Digital Intelligence
Dec 27, 2012 -
As consumers, our digital lives have become richer, but as marketers, our digital lives have become far more complex.
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My Prediction: Prediction Is Going to Be Hot in 2013
Nov 29, 2012 -
Don't do predictive; use predictive to solve particular problems.
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What's the ROI on Free Tools?
Nov 22, 2011 - How much is the data from free tools really worth? Comments
Do You Know What Good Looks Like?
Oct 11, 2011 - Objectives are often like marshmallows: they look good on the outside, but are soft and squidgy on the inside. Comments
Creating an Effective Dashboard
Sep 27, 2011 - Five-step process to creating effective dashboards that deliver the right data to the right people at the right time. Part two in a two-part series. Comments
Building Your Customer Experience Dashboard
Sep 13, 2011 - The five main classes of data and tools that sit in the customer experience ecosystem. Comments
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